Melissa Machnik

🚀 Exciting News! 🚀 I'm thrilled to announce the launch of my new website, virtuallylive.ca! 🌐 Are you thinking about getting a CRM or other cloud-based software for your business? Look no further! Virtually Live Software is your go-to resource hub for everything you need to know about selecting and implementing the perfect solutions to drive your business forward. What you'll find on Virtually Live Software: ✅ In-Depth Guides: Comprehensive articles on choosing the right CRM and cloud-based software tailored to your business needs. ✅ Expert Insights: Valuable tips and best practices from industry experts to help you make informed decisions. ✅ Implementation Tips: Step-by-step guides to ensure a smooth and successful software implementation process. Whether you're a small business owner or part of a large enterprise, Virtually Live Software has the resources you need to stay ahead in the digital landscape. Visit us at virtuallylive.ca and start your journey towards smarter business solutions today! #CRM #CloudSoftware #BusinessGrowth #TechSolutions #VirtuallyLiveSoftware #BusinessInnovation #SoftwareImplementation

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Train puns incoming!! Full steam ahead on the 5 star train arriving at Vendasta 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 soon: • 𝘊𝘢𝘣𝘰𝘰𝘴𝘵 your client's online visibility by syncing listing data to Apple. • Keep a good 𝘵𝘳𝘢𝘤𝘬 𝘳𝘦𝘤𝘰𝘳𝘥 online with Review Widget Pro • 𝘊𝘰𝘯𝘥𝘶𝘤𝘵 email outreach with ease by previewing campaigns before sending • Don't get 𝘴𝘪𝘥𝘦𝘵𝘳𝘢𝘤𝘬𝘦𝘥 with bad leads, CRM's customizable lead scoring can help you determine which leads to act on first I can never resist some good train puns. Hope they didn't 𝘥𝘦𝘳𝘢𝘪𝘭 your 𝘵𝘳𝘢𝘪𝘯 𝘰𝘧 𝘵𝘩𝘰𝘶𝘨𝘩𝘵.

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🚀 Get Ready for BFCM 2024! 🚀 As Black Friday and Cyber Monday approach, having a solid strategy is crucial. Explore Shopify's BFCM Checklist: 25 Tips to Prepare for 2024 for invaluable insights! Highlights include: - Start Early: Plan promotions in advance to attract early shoppers. - Leverage Data: Use past sales trends to inform inventory and marketing decisions. - Craft Irresistible Offers: Create compelling deals to drive additional purchases. - Optimize Shipping: Ensure shipping strategies meet customer expectations. - Reward Loyalty: Provide exclusive deals to loyal customers. Dive into the full checklist for more tips and set your business up for success this holiday season! #BFCM #BlackFriday #CyberMonday https://lnkd.in/dqxD9b9A

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The ways financial advisors support others in building wealth in Canada has many layers in 2024: • More financial products than ever with increasingly sophisticated client needs • Additional activity requirements – the management of phone calls, emails, and digital documents including tax season, annual KYC requirements, and more • The need for trust and relationships, more than ever, when clients are making progressively economically complex decisions This is why Maximizer Financial Advisor Edition was built - excited for this one!

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🔥Unlock your entrepreneurial journey by acquiring an established Canadian business! Business ownership in Canada is undergoing a transformation due to changing market conditions and demographics. According to our Business Data Lab, approximately 54,000 Canadian businesses—equivalent to 4% of all businesses—are currently available for sale. This situation presents a distinctive chance for aspiring entrepreneurs. Through Entrepreneurship Through Acquisition (ETA), you have the opportunity to acquire established businesses, reducing start-up risks and revitalizing existing operations. 🌟 Feel free to explore this exciting avenue for business growth! Share this post, comment with your thoughts, and tag someone who might benefit from this opportunity! Let’s empower more entrepreneurs together. #CanadianEntrepreneurs #MadeInCanada #CanadianBusiness #GlobalTrade #ExportDevelopment #InternationalBusiness

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Question for my #winnipeg network….do you know of any local orgs or people who are offering group or one on one training in Salesforce Marketing Cloud? Specifically the email component? If so, let me know!

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Over $500M in Sales. 12 Toronto tech leaders. One dinner table... A powerful reminder of what really drives business in 2024. Last night, I hosted top GTM executives from Google, Cisco, OpenText, Stack Adapt & some of the fastest growing startups. In a world obsessed with digital transformation, one truth stood out: real relationships close enterprise deals. Why this matters: • Top execs are flying weekly to NYC & SF • Multi-million dollar deals are getting closed in person • Trust = currency in enterprise sales • Digital tools support, but don't replace relationships The reality of enterprise sales in 2024: • One champion isn't enough • You need buy-in from entire teams • Face-to-face builds deeper trust • Community drives opportunities Key lessons from the room: • Enterprise sales cycles are getting more complex • In-person meetings convert at 3x digital • Community is the new competitive advantage • LinkedIn is underpriced attention This wasn't just another networking event. This was Toronto's top minds sharing battle scars and victories over good food and better conversation. Shoutout to all the amazing GTM leaders for your insights. Max Woo 👋 Saad Khan Yugbodh Singh Steve Young Neil Duffy Shwetha Vincy Michael King Nabeil Alazzam Leo Vynnyk Hamza Farhat Ali Vik Kandeth Want to join the next gathering of Toronto's finest? Drop a 🤝 below. These insights are reshaping how we're building at Virio. #toronto #b2bsales #enterprisesales

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Ready to transform your customer success strategy with cutting-edge insights? Dive into this episode of Scale Your Sales, where Emma Lo unpacks the latest trends in customer success and AI-driven personalization. Emma, the onboard czar at Noibu and leader of Canada's thriving CS in Focus community, shares golden nuggets on predictive analytics, the importance of customer advisory boards, and the true meaning of personalization at scale. You don't want to miss this episode; it's a blueprint for game-changing growth! https://lnkd.in/ehqgZB7R #scaleyoursales #customergrowth #techleadership #technology #AI #sales

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Stop by booth 309 to learn how Watsonx.data can save your company money #thinktoronto

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Do I have a story for you! A client is on Salesforce - loves Salesforce but fell out of love with Pardot, they just could not do all the marketing things they want to do with the platform. The GUI is Kerflooey! So we implemented HubSpot's Marketing platform and integrated it with HubSpot. Now we are efficiently following up on quotes, stalled deals, and dreaming up new ways to communicate with customers, prospects and the sales team. This story will keep getting stronger as they bring their other companies on to HubSpot (but still keep Salesforce). #manufacturing, #manufacturing marketing #hubspot #salesforce

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"Just pass the cost on to the customer!" How often have we heard that lazy solution for addressing increased costs due to inflation? Take this $1 charge just to toss wings in sauce at what used to be one of my favorite #Ottawa wing nights. It’s a mundane, repetitive task that could easily be automated — with economic savings for both the customer and business owner. With Canadian household spending down 1.3% in Q2 2024—reaching recession levels—it’s obvious: people just don’t have the money. Everyone’s tightening their belts, and your business can’t keep passing every extra cost onto consumers. Robots and automation are inherently deflationary. To truly thrive in any economic environment you need to explore process innovation, automation, and robotics to reduce costs and stay competitive. Imagine if Canada had a Ministry of Automation and Robotics, helping businesses integrate Canadian-made solutions to stay competitive and affordable for Canadian consumers.... Ah well, see ya never wing night. 🍗 👋 🍗 👋 🍗 👋

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AI is changing the game for agencies, and I’m thrilled to be part of the conversation at Vendasta Connect! ✨ I’m excited to host the partner panel, where we’ll hear from some of our top agencies on how they’re using Vendasta's AI tools to scale, capture more leads, and streamline client engagement. AI isn’t just a trend for us—it’s been embedded in our strategy for over a decade. We’ve invested in the infrastructure, the data, and the intelligence needed to deliver solutions that truly impact agencies and the businesses they serve. On November 14, our panelists will share real-world examples of how Vendasta’s AI tools are driving transformative results. These are the success stories that show how powerful AI can be in solving everyday challenges and unlocking new growth. 💡 Join more than 1,500+ other registrants 👉 https://lnkd.in/gh2T_3Pd #VendastaConnect #AI #AgencyGrowth #Innovation #PartnerPanel

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Today is World Mental Health Day, a reminder of the importance of prioritizing our mental well-being. We here at Snapchat 🇨🇦 have partnered with Kids Help Phone to ensure Snapchatters across Canada take, at the very least, a moment to check in with themselves and those around them. In any given year, 1 in 5 Canadians experiences a mental illness. By the time Canadians reach 40 years of age, 1 in 2 have – or have had – a mental illness (via CAMH) Remember, seeking help is a sign of strength, not weakness. Together, we can break the stigma. Mental health matters. https://lnkd.in/gTE6YGAf #WorldMentalHealthDay #Snapchat Snap Inc. | Snap for Business

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Navigating employment compliance in Canada can be challenging, but it is crucial for the success of your company. Our latest blog post breaks down everything you need to know to stay compliant and protect your business: https://ow.ly/zlmL30sF2JI #ComplianceOfficer #Canada #RegTech

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Hello LinkedIn! Looking to connect with some folks in the (ideally Canadian) health insurance space who'd be open to a quick discovery call about digital transformation and/or AI. Feel free to slide into my DMs here or [email protected] ✌ #ai #canada #health #insurance #digitaltransformation #startup pic unrelated

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Pumped to be in Toronto today for Shopify editions.dev with Barrel CTO Wes. If you're here - come say hi 👋🏼 If you haven’t had a chance to check out the 150+ product updates in Shopify’s bi-annual release, Summer Edition '24, check it out here: https://lnkd.in/gETbX_2P It’s hard to believe we’ve been helping brands launch on Shopify since 2009. A lot has changed in the last 15 years. It's no longer enough for brands to invest in their website alone—they need to meet their customers where they are to succeed. As an agency, Barrel has evolved from focusing solely on a client’s website to examining the entire customer journey, seeking opportunities to enhance how customers shop and experience the brand across touchpoints. Many of our clients are CPG brands, making this approach even more relevant. These days we're working on building Shopify B2B E-Commerce storefronts, designing Amazon content, creating personalized email/SMS flows, and implementing Shopify POS. Shopify has continually evolved with merchants' changing needs and customers' buying patterns. They’re not afraid to embrace partnerships like Amazon Buy with Prime while investing the same energy in POS and B2B that got their core e-commerce offering to where it is today. The Summer ’24 Edition is aptly titled ‘Unified’ and, as usual, it’s a lot to digest. The addition of a “Top 10” summary this year is a great starting point. Among my favorite updates are unified & tailored Markets experiences across B2B and retail, store credit availability, split shipping in checkout, and seamless store pickup between POS and DTC. I'm eager to dive into the Summer Edition '24 with our team over the next few days and uncover new opportunities to enhance our clients' commerce experiences. + Subscribe to my newsletter for a weekly look at what I'm building and learning in agency leadership, life, and e-commerce: https://lnkd.in/eJU8Zpt

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I am incredibly grateful that our people at Go Lime Inc. care so deeply about our company and that always starts with our obsession on being better for our customers. We have a professional facilitator in today as we work to brainstorm together on building some upcoming elements to launch in the coming weeks/months across Ontario. When you listen to people in the room describe the role they play in our customer journeys --- you realize that every single team member plays an intricate role in shaping our future. When you work for people that are serving our customers 24/7/365 it's hard to find time during the regular work week to organize a session like this --- so when you reach out asking for volunteers and your over subscribed --- well it tells you something about the culture we are building --- but more importantly about the people here that are building that culture. Kseniya D. - Leads our Customer Experience Team Cameron Priske - Leads our Technical Operations Team Ashraf Zia - One of our 5 Star Service Technicians Oskar Enikeev - Our 5 Star Master Electrician Kyler Fortney - One of our 5 Star Experts Najat Elazaar - One of our 5 Star Care Team Members Jerry J. - Head of our Business Insights Team And of course many others not on LinkedIn in the room today. Each of you represent the core of our 5 Star 🌟 🌟 🌟 🌟 🌟 Customer Focus we are building together. It's a true privilege to work for each and every person here at Go Lime Inc. --- we are on a mission to bring choice to millions of households across Ontario --- and with a team that is more like family --- we are truly just getting started! #CustomerFocus #Ontario #Purpose #PeopleFirst #Customers #ChoiceHasArrived

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