Matthew Cook

Matthew Cook

Greater Toronto Area, Canada
11K followers 500+ connections

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About

I am an accomplished, highly analytical, and award-winning sales and inbound marketing…

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Experience

  • Bridge VMS Graphic

    Bridge VMS

    Austin, Texas, United States

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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Education

Licenses & Certifications

Publications

  • How Sales Compensation Must Change With The Introduction Of Automation

    Forbes Magazine

    The introduction of automation and machine learning to the sales process is already changing the game. Modern sales technology is allowing buyers to go through a majority of the buying process without ever speaking to a salesperson. Not only is this change evolving the role of the sales professional, but it is also altering how companies should structure their compensation plans.

    See publication

  • How Businesses Must Automate And Adapt To Keep Up With Amazon

    Forbes Magazine

    Amazon, Netflix, Spotify, Uber, Airbnb -- What do these companies have in common? These disruptor businesses have changed how the world works.

    And if you don’t take a page from their book, your business will soon be irrelevant.

    See publication

  • Why Artificial Intelligence Will Eliminate Millions Of Sales Jobs

    Forbes Magazine

    Artificial intelligence is changing the world. It’s impacting almost all aspects of modern life and business. When it comes to sales, we’ve already seen AI replace basic jobs in retail and fast food. But by 2020, a million B2B salespeople will lose their jobs, according to Forrester.

    AI won’t make all salespeople’s jobs irrelevant, though — just the not-so-great salespeople. If your reps are still cold-calling or if their days are filled with busywork, AI will soon eliminate their jobs.

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  • The Death Of The Cold Call: How (Not) To Sell To Consumers In The Modern Age

    Forbes Magazine

    The sales landscape has changed rapidly over the last few years, with new sales techniques coming to dominate. Sales teams are being forced to update their skills, although many are hanging onto older techniques. One of the most persistent of these older techniques is the cold call. Once a staple in sales departments around the globe, cold calling is increasingly ineffective in the face of a changing marketplace.

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  • Ensure Sales Enablement Success With These Tried-And-True Strategies

    Forbes Magazine

    The economy has been overhauled, the business landscape has shifted and the way customers buy has changed. We believe that professionals in the sales industry must rise to the occasion by using the right tools to get ahead. Your sales team needs sales enablement.

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  • How To Adapt Your Business To The New Way Customers Buy

    Forbes Magazine

    People’s habits shift over time. You don’t talk the same way, dress the same way, look or behave the same way as you did 10 years ago. So why would you assume your customers still cling to outdated buying habits?

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  • Three Sales Enablement Trends CEOs Can't Afford To Ignore

    Forbes Magazine

    Sales enablement is still in its infancy. Right now, it means different things to different people. Ask five CEOs for their own definitions of sales enablement, and you’ll get five different answers. Ask them the same question five years from now, and you’ll get totally new answers.

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Honors & Awards

  • 15 Influential Sales Professionals to Watch in 2019

    LinkedIn

  • North American Sales Enablement Grand Prize Winner

    Hubspot

    The Sales Enablement Award recognizes an agency that helped a client through the execution of sales enablement services, including HubSpot Sales.

    https://www.hubspot.com/saleshub-impact-award-round-1-2017-sales-enablement-winner

  • #4 on Profit Magazine Hot 50 List - Fastest Growing Companies in Canada

    Profit Magazine

    The 2010 PROFIT HOT 50 make it look almost easy—and the revenues from these startup stars were far from modest. These firms on PROFIT's 11th annual ranking of Canada's Emerging Growth Companies haven't merely survived in the most perilous economy in decades, they've flourished.

    Unveiled today, the companies on the PROFIT HOT 50 ranking of Canada's Emerging Growth Companies have achieved an average revenue growth of 548% over the past two years. Remarkably, eight of them have recorded…

    The 2010 PROFIT HOT 50 make it look almost easy—and the revenues from these startup stars were far from modest. These firms on PROFIT's 11th annual ranking of Canada's Emerging Growth Companies haven't merely survived in the most perilous economy in decades, they've flourished.

    Unveiled today, the companies on the PROFIT HOT 50 ranking of Canada's Emerging Growth Companies have achieved an average revenue growth of 548% over the past two years. Remarkably, eight of them have recorded growth rates in excess of 1,000%.

    And the HOT 50's dramatic expansion hasn't come at the expense of their bottom lines. Despite the high up-front costs and tough competition most startups face, a great majority (82%) of these companies turned a profit in their most recent fiscal year.

    What's their secret? Canada's next generation of entrepreneurial bright lights has shown a keen eye for exploiting under-served niches, a willingness to take risks, a ruthless attention to cost control and, above all, a passionate commitment to delivering value to their customers. Their success stories, in the pages of PROFIT Magazine, offer inspiring examples of how companies of any age can thrive amid bleak times.

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