Mary Wang

2024 has been one "pinch me" moment to another. I remember the long days I would spend reading articles at my desk, looking at all these incredible marketers being quoted and thinking, "Wow, imagine being that knowledgeable that others want to hear your thoughts." Fast forward to today, and here I am quoted in Search Engine Land's "Top 10 2025 PPC Predictions and Trends" article by the wonderful Anu Adegbola. It's surreal and, honestly, a little wild! "Do people actually want to hear my thoughts?" Is something that keeps on repeating in my mind (because my brain hates me 🤣) .... But, if you do, please check the article with incredible insights by my peers! https://lnkd.in/gajDG-gT

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7 Mistakes That Will Kill Your SEO (And How to Avoid Them) 💀 1. Poor Strategy 2. Bad Keyword Research 3. Unedited AI Content 4. Spammy Backlinks 5. Inconsistency 6. Low Quality 7. No Analytics SEO isn't guaranteed, especially with these mistakes. But with Freelancers HUB Canada, you focus on your business while we take your SEO to the moon. 🚀 Deal? 🤝 What did I miss? ♻️ REPOST so others avoid these pitfalls. P.S. FH Canada is taking new clients! Get your free audit here: https://lnkd.in/g-M2swN7

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🚨 Attention SEO Pros: Google's Latest "Advice" 🚨 Google's Danny Sullivan just dropped some fascinating "guidance" for sites ranking on page one. The gist? If you're already there, don't try to improve. Just... sit tight. 🤔 Key points: - Apparently, trying to move from position 6 to 5 is now "risky" - We should "think three times" before optimizing anything - Making changes could "negatively impact rankings" in future updates To all my competitors (and my clients' competitors): Please, PLEASE take this advice to heart. 😉 Your commitment to standing still is... admirable. Meanwhile, for those of us who understand that SEO is an ongoing process of improvement and adaptation, well... I guess we'll just have to bear the burden of continuous optimization and growth. What a shame. 🤷‍♂️

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at [email protected].

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CRO practitioners rant regularly about avoiding channel-based thoughts. It’s not just about stakeholder expectations and a longer process that takes time to fully establish. It’s that the impact you see at the surface level on website performance does not tell the full story. Testing will increase conversion rates and revenue, and it’s easy to measure. That’s not all though. Because your website converts users better, it means the ROAS for your ads will be higher. Think about it for a second, it’s a pretty big deal. Users click an ad and do not magically buy. They need to browse a landing page, consider their buying decision and complete a purchase. Same goes for filling a demo request! If if ROAS increases, then it either means that you can acquire more users for the same budget, or that your ad spend becomes more efficient and you can reallocate. Many orgs can eventually pay off their entire testing program costs by this nature. So is website testing a channel? Not really, it’s just part of the customer journey. When we start thinking holistically, then this function of the business will have positive rewards for every channel. Yes, it’s a cost to approach web development and website strategy methodically. Thinking about it with a channel mindset is opting into a limited view of what it can do for the org. Revenue and ROI are great, but when you can make every other online initiative win as well, then even though not easy to measure, surely that must accelerate business growth.

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How to perform Local SEO Audit - A Simple Guide - Tools and Examples The Ultimate Goal: Owning the "Pest Control Montreal" Keywords Building a Google Business Profile (GBP) Google Business Profile (GBP) is your gateway to local success. Think of it as your digital storefront, where potential customers can discover your services, learn about your expertise, and ultimately, contact you for their pest control needs. Google heavily rewards GBP profiles that are rich with content. So, let's turn Local Extermination's GBP into a content haven: Photos: Showcase your team, the services you offer (in action!), and before-and-after pictures of successful pest control jobs. Posts: Keep your profile fresh by regularly posting updates about seasonal pest threats, new services you offer, or educational content related to pest control. Video Reviews: Encourage satisfied customers to leave video reviews on your GBP. These are incredibly powerful as they build trust and social proof. Mastering Reputation Management: Reviews are Gold! Positive reviews are a goldmine for local SEO. They not only boost your credibility but also send positive signals to Google about your business. Here's how to dominate the review game: Actively Request Reviews: After a successful service, politely ask your customers to leave a review on your GBP profile. Make it easy for them by providing a direct link or QR code. Respond to ALL Reviews: Whether positive or negative, responding to every review demonstrates your commitment to customer satisfaction. Thank happy customers for their feedback and address any negative experiences professionally. Listing and Citation Management: Spreading the Word Online Citations are online mentions of your business name, address, and phone number (NAP) across various directories and websites. These citations act as trust signals to Google, validating your business's legitimacy and local presence. Industry-Specific Citations: There are industry-specific directories that cater specifically to pest control companies. Listing yourself on these platforms adds valuable weight to your local SEO efforts. For example, consider directories like HomeAdvisor, Thumbtack, or Porch. Popular Local Directories: Don't forget the power of general local directories like: Google Maps (of course!) Bing Places Apple Maps Facebook Places Yelp Better Business Bureau (BBB) Local Chamber of Commerce website Angi (formerly Angie's List) Foursquare The Importance of NAP Consistency: Be One, Be Everywhere NAP consistency is crucial. Ensure your business's Name, Address, and Phone Number are identical across all online listings and directories. Any inconsistencies can confuse search engines and hinder your local SEO performance.

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SEO isn’t dead, but it is more crucial than ever —Chris Attewell, CEO of Search Laboratory US, shares in The Drum. SEO’s rapid evolution means brands need sharper, future-proof strategies to stay visible. Key takeaways? Leverage generative AI for content efficiency, integrate SEO with social media strategy, and prioritize technical SEO to enhance user experience and conversions. Read the full article here: https://lnkd.in/eECPZEDy #SEO #GenerativeAI #DigitalMarketing #SearchMarketing

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🤔 Should you run your own Google Ads or hire an agency? Sarah Stemen, MBA, and I have debated this question privately many times, and I'm excited to finally bring this conversation public in our latest PPC Gals episode! Here's what we cover: 💭 The myth that "Google Ads is getting easier" (Spoiler: It's easy to turn on, but not easy to run well) 💡 Key factors to consider before deciding to run your ads vs hiring an expert: - Time commitment (Are you working ON your business or IN your business?) - Budget realities (Yes, agencies can be expensive - we discuss alternatives) - Timeline expectations - How much control do you want to maintain - Experience level needed for your goals Yes, anyone CAN run their own ads, the question is whether you SHOULD. Staying up-to-date with platform changes (there are just so many that I even missed a few), understanding the nuances of optimization, and managing regular maintenance are more complex than most realize. Whether you're considering doing it yourself or hiring help, we hope this episode will help you make an informed decision for YOUR business. Check out the full episode (https://lnkd.in/gXqmCzTp) for our complete breakdown and practical advice for both paths! Like and subscribe for more PPC insights every week 🎥 What's your take? Have you tried running your own ads or do you prefer working with professionals? Share your experience below! #PaidSearch #GoogleAds #DigitalMarketing #SmallBusiness

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HubSpot Connections Round 2!!! Make four groups of four features that match the four different HubSpot hubs. Share your results in the comments!! 👇 #HubSpot #HubSpotPartner #HubSpotHacks HubSpot Hacks Simple Strat HubSpot Tips and Tricks HubSpot Academy https://lnkd.in/ex6Q5qvX

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AI is killing SEO 😵 Well not exactly, but the way we are searching for things is changing rapidly because of AI, so that means that our SEO tactics have to change as well. ▪️AI is training users to ask questions instead of querying keywords. 🔺Response: create content that answers questions (FAQs). ▪️AI allows for SEO content to be created faster by anyone. 🔺Response: Use the tools to your benefit before you get left behind. ▪️AI is changing the format in which we ask (voice, text, imagine..) 🔺Response: Look for opportunities, where others are scared to go. SEO isn't dying... it's just changing, and like everything related to technology, we need to pay attention. Thank you Sonya Gankina for coming to class once again to share your experience with content creation and SEO. The world is a little different than the last time you spoke in class and it is leveling the playing field for everyone. How are you using AI to influence your content for SEO?👇

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Go on vacation for one week and #HubSpot has maybe its most impactful week of updates for the year 🤯 Just this week we got: - Regex property validation - Automatic tax collection - Task-based workflows - Ability to create notes via workflow - All user properties can be used for personalization tokens Find out which one I think is the most impactful update of the week and get use cases for it in the next edition of The Orange Admin. This one's going to be tough to pick! If you're not subscribed, jump over to my LinkedIn profile and scroll down to the "Featured" section. #HubSpotTipsAndTricks

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The primary benefits of FAQs: - Enhance user experience - Increase customer satisfaction - Improve SEO ranking Read more 👉 https://lttr.ai/ARm4J #UX #FAQ

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Why Your Traffic Does Not Convert. There are a lot of SEOs selling content...and for good reason, it makes them money. Signing a client up for a content retainer is among the easiest wins for an SEO agency. But is it effective? Often NO. Here's why. The best way for businesses to think about content is to view the internet as 3 distinct locations. The cinema (entertainment). The library (information). The supermarket (goods and services). But try and imagine them as the largest complexes on the planet. A cinema with infinite screens. A library with infinite shelves and books. A supermarket with infinite aisles stacked with services and products. Within this ecosphere exists everything from your local tax accountant to your YouTube and TikTok stars. Of course...not all exist in all 3 locations, but some do. There are those who are only present in the cinema complex, and some exist in both the cinema and the library. Others exist only in the supermarket. It is in the giant supermarket that all your businesses and brands do their selling. When it comes to content, be that information or entertainment, marketers need to be able to explain how the content increases the likelihood that your brand will be purchased from in the digital supermarket. This is what advertising has been able to do for many years. Information, on the other hand, does not do this well. Among the reasons for this is that unless we are in the market to buy the goods and services that the information provider sells. There are just too many brands competing for our valuable attention. We just can't recall them. This is why TV advertising is so effective. Because it captures our attention with memorable content. "Have a break, have a..." "Compare the..." "Just sold my car at we..." Most British people will be able to finish those above lines due to repeated TV exposure alone. In comparison, most informational content created by SEOs is targeted at people who aren't in the market to buy what you sell. An example would be an accountant writing a post to rank for the term 'money quotes'. Sure...ranking would drive traffic. But that traffic doesn't convert because people searching for money quotes are not in the market for an accountant and will forget you exist by the time/ if they ever are. Many SaaS platforms find these things out the hard way. That being said, informational content for 'in-the-market' buyers can be created in every niche. However, the search intent is key. Some categories have a lot of content that they can create. In other sectors, little is needed. So what should you do? 1. Don't feel 'pinned' into creating content to rank. Look for buyer intent search. 2. Create content that tells your audience you exist. This can be done through various channels, such as publicity, advertising, social etc. Traffic is vanity. Profit is sanity. Be careful how you spend your budget.

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Get ready for the upcoming release of PSOhub Insights for HubSpot HubSpot Tips and Tricks! This incredible new feature will enhance your HubSpot experience by integrating PSOhub project data, hours, expenses, and invoices, providing HubSpot users with a comprehensive view from Funnel to Cash, all in one place. 🚀✨📊💼💰🎉"

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Top 6 Google Updates in August 2024 You Should Know About: ✅ A 2.5% DST (Digital Services Tax) now applies to Google Ads running in Canada. ✅ Google introduced a Recommendation Tab in Google Search Console, helping users prioritize actions. ✅ Google Trends has been optimized for better data accuracy and user experience. ✅ The Core Update 2024 rolled out, impacting rankings and search results. ✅ A ranking signal issue/bug affected search results for five days. ✅ GA4 Benchmarking now lets you compare your website’s data with industry averages to set smarter goals. Stay updated with these changes to keep your digital strategy sharp! ------- We offer GUARANTEED website Conversions and Lead Generation! Comment "FREE AUDIT" or DM to get a free audit report with customized strategy. #SEO #PageSpeed #BounceRate #UserExperience #DigitalMarketing #WebsiteOptimization #Google #founder

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