Mary Ventresca

Unleash Your Brand's Story Connect, engage, and build trust with your audience through the power of storytelling. Discover how to craft compelling narratives to elevate your brand's presence. 📚✨

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Need some tips on keeping your content fresh while making sure it is also valuable to your customers? Check out these expert insights. #ContentMarketing #ContentStrategy #Content

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Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

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Marketing research professionals should take heed of the pollsters’ problems If the experts crunching data to predict elections are getting it wrong, why should we trust the experts to predict consumer behaviours? My latest Free to Disagree column in Campaign Canada https://lnkd.in/eitc6T_7

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ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

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I’m so grateful to work with brands like PilotsFriend West Inc., helping them break into competitive markets and achieve incredible growth. It’s moments like these that fuel my passion for delivering insights that truly make a difference. If you’re ready to take your brand to the next level, check out the full case study. Let’s make your next move the game-changer it deserves to be. #MarketGrowth #ChallengerBrand

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Just wrapped up an inspiring conversation with Carolyn Sheskier (Volper), and I can't help but share how refreshing it is to connect with a senior marketer who truly values good strategic planning. We delved into the nuances of professional services marketing versus product marketing—unpacking both the synergies and the differences that make each so impactful when done right. It’s not every day you find someone who gets it, and those are the moments that remind me why I love what I do. We also couldn’t resist diving into the realities of AI for marketing leaders who are working to move the needle for their organizations. The good (ideation), the bad (content gaps), and the ugly (no way I’d put that copy in front of my audience)! The challenge is in figuring out how to embrace AI strategically—maximizing the benefits while keeping the human touch at the core of what we do. Individuals who really know how to synthesize volumes of insights, navigate complex teams and prioritize the initiatives that drive the business’ strategy forward are still desperately needed and invaluable to the marketing org. At Captivate Communications, connecting with top professionals like Carolyn is one of the ways we keep growing. It’s part of our commitment to hyperlearning—continually expanding our expertise and our network so we can deliver even greater value to our clients. Here’s to more conversations that challenge us, inspire us, and push our thinking forward!

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Can you REALLY articulate what makes you different from your competitors beyond using blanket words like 'innovation' 'customer experience' and 'culture?' What are your REAL proof points? Not sure how to answer that one? Watch below!

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In this competitive Media and Digital world which is in constant evolution, it is challenging to allocate the budget as it all depends on the advertisers goals, needs, target demo and behaviors, marketing strategy and objectives. This article offers some ideas.

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Why do brands today use some of the same tactics out of home advertisers relied on decades ago? Because they still work. Learn more on the OUT blog.

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While Canada and U.S. markets face similar challenges, consumers' responses in both North American countries vary. Tag shares 5 shopper marketing strategies brands can adapt to navigate nuanced Canadian and U.S. consumer expectations. (article link below)   #TagTalent #ShopperMarketing #Canadianbrands #USbrands

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If you’re a B2B company, the benefits you need to espouse in your messaging are not just the benefits to your customers, but also the benefits to your CUSTOMERS’ customers.  The benefits a business’ customers get from that business using your product or service are the most important parts of your messaging. #B2B #Copywriting #ContentMarketing #ContentStrategy

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Last week at the American Marketing Association (AMA), Toronto CMO event, Dr. Augustine Fou, Laura Baker, Vivianne Gauci, Jay Badiani and I talked about recent trends we are seeing and experiencing. Topic included #ai, #digital #adfraud, #budgets, #dei and #sustainability. Here's a recent article published by the American Marketing Association that dives a bit deeper into those topics and other trendlines. Long story short, marketing budgets are declining and decreasing as a share of company operating budget. Brand doesn't build itself--you need to feed, water and nurture it for growth. Take a read and share your thoughts. https://lnkd.in/eEjYTVRX? utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

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With AI becoming more prominent, it's more important than ever to make sure you are promoting the expertise the humans in your organization possess to the humans you are trying to connect with. #ContentMarketing

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The programmatic media is in a constant state of evolution with new capabilities and new channels being added for the benefit of marketers. Each year Media in Canada profiles key players in the space. Take a read to learn more about programmatic media is evolving to be more effective. https://lnkd.in/gpwctXGC Teads, The Trade Desk, MiQ

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