Marc Stoiber

Steve Jobs predicted Chat GPT in 1985. Here’s how you can “steal” his visionary wisdom… You see, I’ve been in a unique position as an entrepreneur-educator. - One has a limited number of “correct” answers. - One has an infinite number of possible solutions. But it’s been my job to create unseen solutions to known problems, while at the same time bridging the gap between learning and discovering. Now, I can’t tell you how to predict the future… But if there’s one thing you CAN do. And it’s to think against the grain, no matter how “out there” you might be. Because when you start thinking like a divergent… - You’ll start to see through the fog. - You’ll begin to detect patterns before they take shape. - You’ll figure out how to turn what “could be” into “what is”. That’s where innovators are born. Challenge everything. Think differently. Stay curious. – What is your biggest prediction for tech & AI over the next decade? Yes, this is your chance to play Steve Jobs ;) Drop it in the comments below ⬇️

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Pushing the boundaries of the impossible and fostering innovation - the Bell Labs Formula has been a beacon for entrepreneurs and innovators worldwide. 🌐 At the heart of this formula is the belief in the power of collaboration. Bell Labs showed us that when diverse minds come together, magic happens 🌟. They pioneered the concept of interdisciplinary teams, creating an environment where physicists, engineers, and mathematicians could brainstorm and challenge each other. This diversity of thought led to ground-breaking solutions 🤝🚀. Bell Labs also taught us the 'problem-first' approach. Instead of being technology-driven, they focused on identifying critical problems and then developing technology to solve them. This approach ensures that innovation aligns with real-world needs 🎯. And let's not ignore the significance of the physical environment. Bell Labs designed their workspace to encourage spontaneous interactions, believing that great ideas often emerge from casual conversations. Their open corridors and shared spaces were platforms for exchanging thoughts and insights 🏢💬. The legacy of Bell Labs is evident in the countless technological breakthroughs they've fostered - from the transistor to the laser, from satellite communications to cellular telephony 📱. Their formula was, and still is, a roadmap to revolutionary innovation 💡. As entrepreneurs, we can draw valuable lessons from the Bell Labs Formula. It's a reminder to embrace diversity, focus on problem-solving, and create spaces that nurture collaboration 🌍. Let's continue to build on this legacy and drive the future of innovation 🔭. For more insights, subscribe to The Three Ducks Visionary Circle Newsletter. Link in bio. #BellLabsFormula #Innovation #Collaboration #Entrepreneurship 🦆🦆🦆

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Let’s break down this UGC concept I created for vamawellness.ca Organic Appeal: The narrative flows naturally, ensuring it doesn’t feel like an ad but a genuine user experience. Engaging Hook: The opening statement immediately addresses a common problem—frizzy hair—capturing attention and encouraging viewers to keep watching. Clear Value Proposition: The script clearly outlines the benefits and unique selling points of the product, such as its Ayurvedic botanicals and lightweight, non-oily formula. Visual and Verbal Illustration: By showing the product in use and describing its effects, the video engages both visual and auditory senses. Relatable Pain Points: It addresses common hair issues and connects with the audience on a personal level, making them feel understood and heard. Strong Call-to-Action: The closing prompts viewers to visit the website and order, driving engagement and potential conversions. By combining storytelling with product demonstration, this UGC script effectively builds trust and showcases the product’s benefits, making it an excellent marketing tool for VAMA Silk. 📧[email protected]

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The Unseen Perils of Wingin' It: Why You NEED a Marketing Playbook ASAP!

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Great ad creative reaches out and grabs its target customer by their feelings. This deceptively simple Wealthsimple ad does this brilliantly. If you've renewed your mortgage during the recent interest rate spike, you'll identify deeply from the first frame. By tapping into the universal loss aversion triggered by watching your mortgage payment rise, Wealthsimple clearly communicates their understanding of the customer. From nothing, trust is born.

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The question isn’t whether to invest in creativity—it’s how to do it in a way that maximizes impact. The answer lies in creative strategy. https://lnkd.in/d85WFYKZ System1 and IPA's recent research on Compound Creativity underscores the power of cohesive, long-term creative concepts in driving real brand impact. Brands that maintain strong, consistent creative foundations outperform their peers, achieving 27% more significant brand effects and even doubling their profit gains. At Above The Clouds Communication I specialize in helping progressive lifestyle brands in outdoor, sports, and fashion build long-lead creative strategies and concepts, that don’t just capture attention for the moment—they create distinctive connections over time. By focusing on strategic creative concepts that align with consumer insights, we lay the groundwork for long Lead creative consistency and activations. Let's Connect https://lnkd.in/g3A9sfGC #brandstrategy #creativity #strategy #consumer #insights #pr #ispo #ispomunich2024 #ispomunich

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I’ve written over 200 press releases for various companies and read hundreds more during my time as a beat journalist and there are a few things I’ve learned about them over the years.  Perhaps the most important thing is that a press release is not an article and therefore does not require a traditional intro to set the scene or hook the reader like you would put on an article.  It’s literally part of a journalist’s job to go through the press releases they receive during the day that pertain to whatever beat they cover.  The “hook” is that the PR pertains to their beat. All they’re after is the information. Once they get the information, they’ll decide whether it’s worth following up with you.  The PRs I hated most when I was doing beat journalism were the ones that tried to set the scene or provide background information upfront.  No scene setting is required. The reporter probably knows your market as well as or better than you if they’re covering it for a living. And you can fill in the background information AFTER you answer the following questions:  - What’s the announcement? - Who’s making the announcement? - Why is this announcement important? - When does this announcement become important? - Where are the areas affected by this announcement? - How does this announcement affect the people in that area?  These questions may vary slightly, but the who, what, when, where, why and how should be answered upfront. (You’ll be saving extremely busy people time and saved time is always appreciated.) When writing a press release, the golden rule is: 𝐆𝐞𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐩𝐨𝐢𝐧𝐭.  If you are in the market for press releases written by someone who has been on both the sending and receiving end of them and who understands the best way to format them, drop me a line and let’s talk.  #PressReleases #CorporateCommunication #PublicRelations --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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Writing a good press release involves restraint. It eschews bombast and presents information in a measured way that allows the announcement to speak for itself.  You need to top-load a good press release. Give all the pertinent information as close to the top as possible. This isn’t something where you need to keep the reader (journalist) in suspense. They’re going to make their decision within the first paragraph, so put all your important information high up and use the rest of the PR to flesh it out. #Copywriting #PressReleases #CorporateCommunications --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

Let’s talk about a pair of diamonds that will make you rethink the whole ‘value’ conversation. We’re looking at two perfectly matched round diamonds, both just over 2 carats each, D colour (aka the best), VVS1 clarity (meaning you’ll need a seriously strong microscope to find any flaws), and Cut and Polished so well they’ve earned the top grades in every category—ID, EX, EX. And yes, they’re lab-grown. But before you roll your eyes at the ‘lab’ part, hear me out. These aren’t your average diamonds. These are stunners. And the beauty of lab diamonds is that they make something previously reserved for the super-rich more accessible. Imagine the joy of wearing (or giving) a pair of incredible 2ct+ diamond studs. We’re not talking about splurging on a status symbol here; we’re talking about something you’ll wear every day, love for a lifetime, and appreciate far beyond the price tag. Forget the whole ‘what’s the resale value’ argument. Let’s be honest: if you’re thinking about how much you’ll get back for them someday, you’ve missed the point. These diamonds aren’t just about numbers—they’re about enjoyment. You won’t be selling these—you’ll be wearing them, feeling good, and maybe even making a few people a bit jealous along the way. Now, let’s talk jewellery. If you’re going for diamond studs, they deserve the best setting possible. I’m thinking platinum four-claw settings, carefully tapered so they sit flush to the ear. The posts and scrolls will be high quality because the last thing you want is wobbly earrings. This is where I come in. One lucky person will get to work with me to create a bespoke pair of diamond earrings that will make people stop in their tracks. We’ll work together, design together, and create something extraordinary. And trust me, nobody will ever ask where your diamonds were dug up from. All this for £3,950, including VAT. Yes, you read that right. To find out more, and to secure this unique gemstone, please contact Christopher Stoner on WhatsApp 07940 295070. #DiamondStuds #BespokeJewellery #LabDiamonds #LuxuryJewellery #CustomDesign #ChristopherStoner #DiamondEarrings #UKJeweller #HandmadeJewellery #PlatinumJewellery

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Over the next few years, we are likely to see the value of all vendors put under a new and merciless microscope. If the value of knowledge and insights starts to drop to near zero, will the last valuable service from professional service agencies be reduced to genuine novel thinking and real/trusted relationships?

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*Trigger warning* Imagine prioritizing your own (incorrect) perception of "correct grammar" over how another human being wants to be addressed. This video brings up an important statistic I read recently: ➡️ "Around half of Gen Z adults (48%) and four in ten millennials (42%), compared with fewer Gen Xers (31%), boomers (28%), and members of the Silent Generation (29%), say they would be comfortable with a friend using gender-neutral pronouns." Notice how the younger the generation, the more comfortable they are with gender-neutral pronouns? From a marketing perspective, it's time brands realize that inclusion is inevitable, so you might as well accept it before you fall behind. With all this said, I can't imagine handling this level of bigotry in such a graceful manner as Shivani Dave did. Follow more of their content here: https://lnkd.in/gBdiMb_X Video Source: via IG https://lnkd.in/gnq2csjC Statistics Source: https://lnkd.in/gkQhnEeJ #JEDI #EDI #InclusiveLanguage #InclusiveBrands #InclusiveMarketing #InclusiveAdvertising #InclusionMatters #Pronouns

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What is Jaguar thinking? A minimalist logo redesign that walks away from decades of brand equity. A spot that creates buzz and conversation but fails to even show the car - auto advertising 101. It is Bud Light - Part Deux. Creative for the sake of creativity that doesn’t connect with the loyal Jaguar customer demo. Applaud the DEI initiatives but this execution is an epic fail. The brand folks need to go back in the past and see how Infiniti walked away from the “show the car” playbook and failed miserably in the 90’s. No wonder the Jaguar stock is down today as the brand craters on many fronts. I’m hard pressed as to what these spots accomplish other than negative buzz. Maybe I’m too old or past my ad agency prime, but I can’t see any upside, only massive downside.

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Here are 3 important reflective question for #Marketers, #Communicators, and #Advertisers etc. who want to be more #inclusive in their work... Take a look at a current brand campaign for your own org or your client's... 1. Do they merely include underrepresented voices or do they feature them? 2. And if they're featured, is the story created by someone with the same lived experience? If not, is it based on cultural insights that are gathered and generated with someone of the same lived experience? 3. And lastly - this is one that's often overlooked - are you sharing a story that is deeply culturally nuanced enough that it breaks through stereotypes and provides diversity within that culture? (A diversity that underrepresented voices are often not afforded at the same level the dominant culture is) #JEDI #EDI #DEI #DEIA #InclusiveMarketing #InclusiveCommunications #InclusiveBranding #InclusiveAdvertising #InclusionMatters #InclusiveWorkplace #InclusiveCulture #InclusiveHiring #DiverseTalent

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