About
I oversee marketing research and communications nationally for Colliers in Canada.…
Articles by Lex
Activity
-
Very pleased to be able to celebrate Tim Sayer’s retirement last week along with some close friends and two of his children. Tim has been an…
Very pleased to be able to celebrate Tim Sayer’s retirement last week along with some close friends and two of his children. Tim has been an…
Liked by Lex Perry, MBA
-
Taking some time to log off and enjoy the holiday season. Thank you to everyone who made this year an epic one, I'm looking forward to where we’re…
Taking some time to log off and enjoy the holiday season. Thank you to everyone who made this year an epic one, I'm looking forward to where we’re…
Shared by Lex Perry, MBA
-
Just around one year ago, we packed our bags and moved into our shiny new office in downtown Vancouver! Since then, we’ve had the chance to…
Just around one year ago, we packed our bags and moved into our shiny new office in downtown Vancouver! Since then, we’ve had the chance to…
Shared by Lex Perry, MBA
Experience
Education
Volunteer Experience
-
President
BCAMA
- 2 years 9 months
Education
The BC Chapter of the American Marketing Association (BCAMA) is a non-profit organization that brings together marketers from all industries and disciplines to connect, learn, and be inspired. Since 1955, the BCAMA has provided professionals from across all sectors — from tech and CPG to agency and corporate — with the opportunities and resources to advance their careers.
Publications
-
2014 Tenant Survey
Colliers International
Survey of top office occupiers across Canada to investigate how companies configure their office space and how landlords can adapt to meet those needs.
Other authorsSee publication
Projects
-
Global Rebrand
Repositioned the Colliers brand from a federation of independently owned firms with over 50 different brand strategies and logos to a top 3, majority owned global commercial real estate brand known for service and expertise. The strategy included changing the brand architecture from a house of brands to a branded house, a design refresh to the logo that built on the heritage of the existing brand with a modern and progressive upgrade and renaming all existing companies to Colliers…
Repositioned the Colliers brand from a federation of independently owned firms with over 50 different brand strategies and logos to a top 3, majority owned global commercial real estate brand known for service and expertise. The strategy included changing the brand architecture from a house of brands to a branded house, a design refresh to the logo that built on the heritage of the existing brand with a modern and progressive upgrade and renaming all existing companies to Colliers International. The new brand, including detailed brand guidelines across a large suite of marketing collateral and website, was successfully implemented across 61 countries within 9 months.
Other creators -
Sitecore CMS Implementation
-
Content Management System for Colliers International Canada.
Used by 100+ Content Editors across Canada.
Available in English and FrenchOther creatorsSee project
Honors & Awards
-
Gold Award of Excellence for Best Commercial Property Campaign
Real Estate Institute Victoria
-
Gold Award of Excellence for Best Commercial Property Campaign
Real Estate Institute Victoria
Organizations
-
Burnaby Eagles Australian Football Club
President
- Present -
Melbourne Cricket Club
Member
- Present -
Australian Institute of Management
Member
-
Recommendations received
4 people have recommended Lex
Join now to viewMore activity by Lex
-
Thank you to over 125 marketers, sponsors, marketing students, BCAMA volunteers and alumni, brands, and the Federal Government who came to the BCAMA…
Thank you to over 125 marketers, sponsors, marketing students, BCAMA volunteers and alumni, brands, and the Federal Government who came to the BCAMA…
Liked by Lex Perry, MBA
-
Spoke with Paul Bagnell this morning on The Open on BNN Bloomberg about Canadian Commercial Real Estate in 2025 . We talked about return to Office…
Spoke with Paul Bagnell this morning on The Open on BNN Bloomberg about Canadian Commercial Real Estate in 2025 . We talked about return to Office…
Liked by Lex Perry, MBA
-
It's that time of year... time for the "2025 Outlook" pieces. Topics on my mind: ✔️Slowdown in development... and not just for office ✔️Rate cuts…
It's that time of year... time for the "2025 Outlook" pieces. Topics on my mind: ✔️Slowdown in development... and not just for office ✔️Rate cuts…
Liked by Lex Perry, MBA
-
One of the panelists at the Toronto Real Estate Forum made the point that we are always complaining about Canada, but if we actually stop and think…
One of the panelists at the Toronto Real Estate Forum made the point that we are always complaining about Canada, but if we actually stop and think…
Liked by Lex Perry, MBA
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More