Kristie Schmuck

🍪 Discussing a world beyond cookie-based targeting! We joined IAB Canada and experts from the media industry in Toronto last week at the Rivoli to explore and discuss the evolving state of digital advertising as we head towards cookie independence. #adtech #martech #mobileadvertising #mobilemedia

4

The marketing landscape is facing a new paradigm. Initiated by the need to address deprecating targeting signals, this new environment is also increasingly subject to marketers’ demands for more privacy-centric data strategies, increased transparency in the programmatic process, and true ROI-based outcomes measurement. This new paradigm requires a new approach, and that is a good thing – because new approaches open up new opportunities for success. On November 20, join Evan Wood in a webinar with IAB Canada to discover how EA's exclusive LiveRamp partnership in Canada is equipping brands, agencies and publishers with the future-proof, scalable solutions to reach the right audiences today. Register here: https://lnkd.in/gKkVs399 Non-IAB members may join the webinar for free with this code: EA_IABC #Marketing #Programmatic #PrivacyCentric #DataDriven

10

In the evolving landscape of digital marketing, Colgate-Palmolive has taken a strategic approach to leverage first-party data. They prioritized quality over quantity in its data collection efforts, adapting to market changes and enhancing consumer engagement through direct-to-consumer (DTC) models. This is how we see it at Sigma Software Group 1. Focus on First-Party Data: Colgate-Palmolive has shifted its emphasis to first-party data, redesigning its consumer-facing sites and apps to collect email addresses and other opted-in user data. This move is part of a broader strategy to reduce reliance on third-party data. 2. Adaptation to Market Changes: Despite Google’s changes to its third-party cookie deprecation plans, Colgate-Palmolive remains committed to its first-party data strategy. The company views this as an opportunity to develop more robust data practices. 3. Utilization of DTC Models: The rise of direct-to-consumer (DTC) brand-specific websites has provided Colgate-Palmolive with new sources of first-party data. These websites not only facilitate transactions but also offer insights into consumer behavior and content engagement. 4. Enhanced Consumer Engagement: By redesigning its websites and apps to serve as information hubs, Colgate-Palmolive aims to create more meaningful interactions with consumers. This approach helps the company gather valuable data while providing useful content to users. Colgate-Palmolive’s first-party data strategy exemplifies a forward-thinking approach in the digital marketing realm. By focusing on quality data collection, adapting to industry changes, and leveraging DTC models, the company not only enhances its data practices but also fosters deeper consumer relationships. This strategy positions Colgate-Palmolive to navigate the future of digital marketing with resilience and innovation. You can read the full article by Allison Schiff from AdExchanger below. #SigmaSoftwareUSA #AdTech #1PData #DTC #FutureOfDigitalMarketing

9

1 Comment

You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

5

Hey marketers, want the scoop on your competitors? You can use smart linear data to drive stronger performance on CTV. With Digital Remedy’s TV Insights, you can win market share and optimize campaign strategies by uncovering when and where competitor ads are running. Discover how TV Insights can work for your brand today! https://hubs.la/Q02MZwtG0 #DigitalRemedy #PerformanceMarking #TVInsights #CTV #PerformanceCTV #Streaming #AdTech #TV #Linear

8

The media landscape is rapidly evolving, presenting both challenges and opportunities. Join us on December 4 at 1:00pm as David Phillips (Environics Analytics) explores this new era of measurement. Discover how to leverage cross-platform solutions to optimize your media strategy. Register now: https://hubs.ly/Q02Zv05k0 #Webinar #CrossPlatform #Measurement #Media #Campaign

6

☀️ Before you head out for the weekend, check out the latest Weekly Retail Roundup! This week, we’ll cover Instacart's new partnership with Ibotta and the launch of Display Ads in Canada, Pacvue and GroupM's announcement of a new global Integrated Commerce Management solution, Walmart's Q2 advertising growth, and Monks breaks down how to turn Prime Day momentum into holiday season success. ⤵ https://bit.ly/46WY8zi #Pacuve #CommerceAcceleration #WeeklyRetailRoundUp

9

Anticipation meets reality! Looking forward to the latest insights presented at the Las Vegas event by Treasure Data. Here's to connecting, learning, and pushing boundaries in data technology. Join them to dive into the future of data analytics and innovation. 🚀 #DataDriven #TreasureData #LasVegasEvents"

4

Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

3

📦 Attention CPG brands: Innovid's 2024 Advertising Insights Report for CPG is here! Stock up on these must-have insights to drive improved outcomes with CTV + digital, including shoppable ads 🛒 ➡️ https://bit.ly/3zy8lWv #CPG #CTV #Advertising #VerticalBenchmarksWeek

26

1 Comment

Join us for an exclusive conversation between Sonia Carreno, President of IAB Canada, and Santo Ligotti, CM, VP of Marketing & Digital Commerce at Retail Council of Canada, as they dive into one of the most exciting areas of digital advertising—Retail Media. 🛍️ This chat will provide insights into the adoption of retail media and uncover the growing opportunities within this space. Whether you’re a retailer building a media offering or a brand investing in this channel, your input is crucial as we explore how retail media is evolving. 💡 Gain on-the-ground perspectives from industry leaders and learn how this powerful channel is shaping the future of advertising. 📅 Don’t miss out – Limited tickets available for IAB Canada’s Report on Data event. Register TODAY #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

12

IAB Canada's Paid Search course will teach you all you need to know about paid search marketing from account structure, keyword strategy and ad copy creation to optimizing. Don't miss our 2-day spring course this May 7-8. Register here https://hubs.ly/Q02tSqL20 #OnlineLearning #PaidSearch #Marketing #ELearning #DigitalAd

1

Unlock hidden treasures with your first-party data! 💎 LiveRamp's eBook, A Guide to Data Monetization: How to Drive Revenue from Your First-Party Data, is like your treasure map. Learn how to turn data into gold by creating new revenue streams and boosting strategic partnerships.

2

Curious about maximizing ad creative beyond clicks? Explore insights from our recent panel with Scott Mitchell, Managing Director of Canada, and industry leaders Markus Giesler, Anthony Campos, Siddharth Vishwanathan, and Christy MacLeod. Learn why clicks aren't the only measure of advertising success and discover how to integrate performance metrics with creative excellence for optimal results. Delve into these insightful strategies in our latest blog post! 🚀 https://hubs.la/Q02BSD100

11