Jonathan cohen

2024 has been one "pinch me" moment to another. I remember the long days I would spend reading articles at my desk, looking at all these incredible marketers being quoted and thinking, "Wow, imagine being that knowledgeable that others want to hear your thoughts." Fast forward to today, and here I am quoted in Search Engine Land's "Top 10 2025 PPC Predictions and Trends" article by the wonderful Anu Adegbola. It's surreal and, honestly, a little wild! "Do people actually want to hear my thoughts?" Is something that keeps on repeating in my mind (because my brain hates me 🤣) .... But, if you do, please check the article with incredible insights by my peers! https://lnkd.in/gajDG-gT

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7 Mistakes That Will Kill Your SEO (And How to Avoid Them) 💀 1. Poor Strategy 2. Bad Keyword Research 3. Unedited AI Content 4. Spammy Backlinks 5. Inconsistency 6. Low Quality 7. No Analytics SEO isn't guaranteed, especially with these mistakes. But with Freelancers HUB Canada, you focus on your business while we take your SEO to the moon. 🚀 Deal? 🤝 What did I miss? ♻️ REPOST so others avoid these pitfalls. P.S. FH Canada is taking new clients! Get your free audit here: https://lnkd.in/g-M2swN7

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🤔 Should you run your own Google Ads or hire an agency? Sarah Stemen, MBA, and I have debated this question privately many times, and I'm excited to finally bring this conversation public in our latest PPC Gals episode! Here's what we cover: 💭 The myth that "Google Ads is getting easier" (Spoiler: It's easy to turn on, but not easy to run well) 💡 Key factors to consider before deciding to run your ads vs hiring an expert: - Time commitment (Are you working ON your business or IN your business?) - Budget realities (Yes, agencies can be expensive - we discuss alternatives) - Timeline expectations - How much control do you want to maintain - Experience level needed for your goals Yes, anyone CAN run their own ads, the question is whether you SHOULD. Staying up-to-date with platform changes (there are just so many that I even missed a few), understanding the nuances of optimization, and managing regular maintenance are more complex than most realize. Whether you're considering doing it yourself or hiring help, we hope this episode will help you make an informed decision for YOUR business. Check out the full episode (https://lnkd.in/gXqmCzTp) for our complete breakdown and practical advice for both paths! Like and subscribe for more PPC insights every week 🎥 What's your take? Have you tried running your own ads or do you prefer working with professionals? Share your experience below! #PaidSearch #GoogleAds #DigitalMarketing #SmallBusiness

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AI is killing SEO 😵 Well not exactly, but the way we are searching for things is changing rapidly because of AI, so that means that our SEO tactics have to change as well. ▪️AI is training users to ask questions instead of querying keywords. 🔺Response: create content that answers questions (FAQs). ▪️AI allows for SEO content to be created faster by anyone. 🔺Response: Use the tools to your benefit before you get left behind. ▪️AI is changing the format in which we ask (voice, text, imagine..) 🔺Response: Look for opportunities, where others are scared to go. SEO isn't dying... it's just changing, and like everything related to technology, we need to pay attention. Thank you Sonya Gankina for coming to class once again to share your experience with content creation and SEO. The world is a little different than the last time you spoke in class and it is leveling the playing field for everyone. How are you using AI to influence your content for SEO?👇

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🔍 Here's the thing about SEO metrics most people miss: Your best insights are hiding in plain sight. Think you need fancy tools to level up your SEO game? Plot twist: The real gold is already in your analytics – you're just looking at it wrong. Here's your power move: Stop treating your analytics like a weekly report card. Start using it as your strategy roadmap.

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Melissa Popp, our Content Director was quoted in Sitebulb's latest guide "SEO in 2025: Trends to Look Out For" where they listed these 4 trends as things to watch out for in 2025: JavaScript SEO AI-driven search User intent Fewer opportunities to win On user intent, Melissa said: "User intent will continue to grow as a driving force in SEO, making traditional keyword targeting begin to feel outdated. Instead of fixating on specific terms, the key will be deeply understanding user behavior and creating content that aligns with their needs." Read more here:  https://lnkd.in/eJxvKqN3

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I am so done 😤 with Amazon and other affiliate networks. A guy works his ass off and gets pennies in the name of commissions. Yes, I was a "pro affiliate guy" until I discovered the magnificent power of direct selling via SEO aka organic e-commerce. I'm preparing a guide documenting 📜 the complete process, from how I find the products (with examples) to finding the right vendor. Drop a comment 💭 if you're interested in something like this or are fed up 😫 with the traditional methods of monetizing organic traffic. For those who are new to my profile, there's something for you in the comments 🤑🔗 #SEO #Shopify #Ecommerce #Blogging

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📝🎯 Looking to master on-page SEO in 2024? It starts with a structured checklist🔖, zeroing in on crucial areas. Kick off with SEO tools such as Google Search Console and Bing Webmaster Tools to track metrics📊, and Google Analytics for traffic insights🚦. Dive deep into keyword research🔍 using tools like Semrush, and optimize your content for better engagement👥. Regular audits and updates are a must to keep your SEO performance in top shape🏅. Ready to take the plunge? Dive in for a deeper understanding🔬. Let's make SEO less daunting, and more doable!💪 Key takeaways🔑: 💡Google Search Console for tracking metrics and resolving technical SEO issues. 💡Keyword research with tools like Semrush's Keyword Magic Tool to analyze search volumes. 💡Content optimization techniques aimed at exceeding 1,500 words for better ranking potential. 💡Craft concise title tags with primary keywords, aiming for 50-60 characters. 💡Implement mobile optimization strategies, considering over 60% of searches are mobile-based. Find out more in the full post and don't hesitate to share your thoughts or questions in the comments!👇 #SEO #OnPageSEO #DigitalMarketing #KeywordResearch #GoogleAnalytics

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Your PPC ads suck because you’re boring.😶 Here’s why nobody clicks your ads: - Headlines that scream MEH. - No emotional hook to capture attention. - Too many words, not enough impact. - Landing pages that don’t match the ad’s promise. - Targeting everyone and reaching no one. PPC isn’t magic—it’s psychology. Make people care, and they’ll convert. Need PPC campaigns that actually deliver? I’ve got you. #ppc #azhariqbal #azharseoppc #ads

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Is your SEO stuck in the past? Over 90% of online sales start with a Google search—make sure your business is showing up where it counts. If you're seeing falling search rankings, high bounce rates, or low traffic, it’s time for an upgrade. Read the slides to find out how you can do it. #SEO #DigitalMarketing #BusinessGrowth

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Why do most customers leave your site after 3 seconds? Because customers want instant load times. Is your website slow? Comment “Speed” below to get a free Website speed analysis. Photo: William Warby/Flickr #Marketing #ContentMarketing #SEO --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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Why do most customers leave your site after 3 seconds? Because customers want instant load times. Is your website slow? Comment “Speed” below to get a free Website speed analysis. Photo: William Warby/Flickr #Marketing #ContentMarketing #SEO --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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Why do most customers leave your site after 3 seconds? Because customers want instant load times. Is your website slow? Comment “Speed” below to get a free Website speed analysis. Photo: William Warby/Flickr #Marketing #ContentMarketing #SEO --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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