Jessica Shirra

With AI becoming more prominent, it's more important than ever to make sure you are promoting the expertise the humans in your organization possess to the humans you are trying to connect with. #ContentMarketing

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Whether you are looking for a brand-focused CMO or a growth-focused CMO, there are two essential traits I focus on: 𝐅𝐢𝐫𝐬𝐭, 𝐚 𝐛𝐨𝐭𝐭𝐨𝐦-𝐮𝐩 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐠𝐫𝐨𝐰𝐭𝐡: This means being data-driven, and being a doer. Today’s CMOs need to have the right instincts about what signals mean and generate fast hypotheses about why they're happening. But more than that, they need to be doers—able to operationalize insights, execute, and repeat. The ability to focus on growth signals and act on them is the first pillar of a top-tier growth agent. 𝐒𝐞𝐜𝐨𝐧𝐝, 𝐚 𝐭𝐨𝐩-𝐝𝐨𝐰𝐧 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐤𝐞𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐫𝐢𝐯𝐞𝐫𝐬: Along with a keen understanding of the market. By understanding the specifics of the market, the CMO can identify the strengths of the business to capitalize on. The equation is simple: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐏&𝐋 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐝𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐭𝐜𝐡 𝐢𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐡𝐢𝐠𝐡𝐥𝐲 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐮𝐩. I cover this in detail on The Growth Trends Show, so be sure to listen to the full conversation, and let me know what you think.

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Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

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It might be obvious but how Marketing professionals view ROI is not as we might think. It's not about either or but how we take it as a KPI for our campaigns and how dominant it will be across our strategy. In this article you can search for the Facts and Key Data about the role of ROI in advertising. #Advertising #Marketing #KPI #Strategy #Financials

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Business Announcement 📣 We are thrilled to announce the rebrand of The Business Joint to Edge Dynamics. This evolution reflects our unwavering commitment to empowering businesses through innovative education and strategic insights. Our mission remains steadfast: to bridge the gap between agency life and internal marketing teams, fostering growth and excellence. Why Edge Dynamics? In today's fast pace, businesses require more than just external support. You need a partner dedicated to cultivating internal capabilities and driving sustainable success. Edge Dynamics embodies this vision, offering a comprehensive suite of services designed to elevate your marketing prowess. Our Core Offerings: 1. All-Encompassing Marketing: From digital campaigns to traditional strategies, we cover it all. 2. Strategic Innovation: We pioneer new approaches to keep your business ahead. 3. Implementation Excellence: Flawless execution of marketing strategies. 4. Process Discipline: Streamlined workflows for optimal efficiency. 5. Leadership in Growth and Transparency: Building trust and driving results. 6. EDK Community Edge: Supporting non-profits with cutting-edge marketing. 7. Dynamic Events and Engagements: Interactive workshops and webinars to enhance your skills. Our Approach: Education: Equipping your team with the knowledge to succeed. Strategy: Crafting Sharp strategies tailored to your unique needs. Every business has an EDGE Collaboration: Working alongside you as a true partner in your journey. Join us in this exciting new chapter as we continue to redefine marketing excellence. Together, we will sharpen your edge and transform your business from the inside out. Connect with Us: Stay tuned for our upcoming events and workshops designed to empower your team. Follow us on our social media channels for the latest updates and insights. Edge Dynamics - Where Innovation Meets Integrity. For further information, please contact us at: 📱 844.334.3339 📧 [email protected] Let's build the future of your business together. Ashley Reutlinger, Founder, Edge Dynamics

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Even if you have a content strategy developed and you’re following it, that’s not really the end of the development.  Because it’s ongoing.  You should be constantly creating, distributing (and repurposing), and monitoring your content pieces to see what works, what doesn’t work, what could work a bit better with some tweaks.  Don’t carve your content strategy in stone. Write it down in pencil so you can go back and erase the parts that don’t work like you expected them to, and rewrite a new way of doing it to see if that works better.  It’s all about the incremental, but constant improvement.  #ContentMarketing #ContentStrategy --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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Great ad creative reaches out and grabs its target customer by their feelings. This deceptively simple Wealthsimple ad does this brilliantly. If you've renewed your mortgage during the recent interest rate spike, you'll identify deeply from the first frame. By tapping into the universal loss aversion triggered by watching your mortgage payment rise, Wealthsimple clearly communicates their understanding of the customer. From nothing, trust is born.

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A question you HAVE to ask every agency you speak to: How will your services help me accomplish my end goal? They'll likely say, "We'll do X, Y, Z and you'll profit!" That's easy. This is where you must go deep into the REAL conversation. For example, How will you help us position for an acquisition in ~5 years? or... How will you help us take this in-house in 2 years? or... How will you help us with succession planning? A great way to suss out who is a commodity and who is a true partner. Service providers do a thing and give you reports about how they did a thing. True partners focus on the big picture and light at the end of the tunnel.

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Take your law firm's digital presence to the next level with our expert SEO services. 🌐📈 Law Shop Marketing helps Canadian law practices achieve higher Google rankings, driving more traffic and generating leads. Trust our expertise to deliver real, measurable results. #PaidSearch #GoogleAds #LawShopMarketing #MarketingServices #SEO #WebsiteDesign #WebsiteDevelopment #Branding #LegalMarketing #LawFirmMarketing #SEOExpert #WebsiteDesigners #realestatelawyer #SEO #digitalmarketing #legalmarketing #onlinemarketing #lawfirmSEO

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When I started including user-generated content in brands' emails, their engagement rates shot up. These brands are doing the same: Mejuri: Used real customer photos in product recommendation emails, resulting in a 28% increase in click-through rates. Glossier, Inc.: Featured Instagram posts from customers in their email newsletters, which improved social proof and still drives sales. MVMT : Highlighted fan photos wearing their watches in follow-up emails, strengthening the brand community and boosting repeat purchases. Try it out: Start adding user-generated content to your emails, and you'll see the same boost in engagement and loyalty.

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Getting to know Generation Z is an important topic for everyone working in digital marketing, and I want to go into it today. Please read Canada Post's illuminating article on the subject if you have not already. (https://lnkd.in/ejEbSf5G ) Generation Z, the generation of consumers born between 1997 and 2012, is transforming the marketing environment. This generation has always had easy access to information, thanks to smartphones, social media, and the internet. Consequently, they place a higher premium on genuineness, promptness, and individualized experiences than any previous generation. The document from Canada Post highlights, among other things, that Gen Z values experience more than material goods. Brands that connect with consumers on a more profound level, deliver tangible benefits, and share their beliefs are what they seek. Our marketing techniques will have to change because of this. Creating a story and a community around our brands is more important than simply selling products. The choice of platform is another important factor. Members of Generation Z devote a great deal of their time to video-sharing websites like YouTube, Instagram, and TikTok. Since they learn best through visuals, short-form video is ideal for them. Your company is passing up a huge potential if it is not using these channels to its advantage with interesting video content. In addition, this generation has exceptional advertising acumen. Since they are so adept at detecting sales pitches, being genuine and upfront is really essential. Here, influencer marketing, when executed correctly, may be pretty effective. To reach Generation Z's desire for true connections, it can be helpful to team up with influencers who have a genuine affinity for your company. Lastly, members of Generation Z place a premium on doing the right thing for the environment and society. They give serious consideration to how their decisions will affect the world. Brands that stand by these principles have a better chance of winning their devotion. Now is the moment to strengthen your brand's social responsibility programs and ensure that they are being communicated properly. In order to ensure the continued success of our marketing campaigns in the future, it is crucial to comprehend and engage with Generation Z. They will be buying things in the future, and their tastes are already influencing businesses. So, let’s start creating content!

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Every brand has a story, but how do you know if yours is hitting the mark? Measuring the impact of your brand story is essential to ensure it resonates with your audience and drives the desired results. Let’s explore the key metrics that matter and how branded merchandise can amplify your narrative. First, consider engagement rates. How are customers interacting with your content? High levels of comments, shares, and likes indicate that your story resonates with your audience. Engaged customers are more likely to connect emotionally with your brand. Next, evaluate brand recall. Do people remember your story? Conducting surveys or social media polls can provide valuable insights into how well your audience retains and relates to your brand narrative. Customer loyalty is another critical metric. A compelling brand story fosters loyalty by creating a deeper connection with customers. Loyal customers not only bring repeat business but also act as brand ambassadors, spreading your story further. Emotional connection plays a significant role in the effectiveness of your brand story. Analyze customer reviews and feedback to understand the emotions your story evokes. Finally, look at sales growth. Ultimately, a great story should drive sales. Compare sales data before and after launching your brand story to measure its impact. An increase in sales indicates that your story is not only resonating but also converting. Now, let's talk about the role of branded merchandise in reinforcing your brand story. Branded merchandise isn't just about placing your logo on a product. It's about creating items that embody your brand's values and narrative. Whether it’s a sleek water bottle for the eco-conscious or a quirky t-shirt for the fun-loving, your merchandise should tell your story. Measuring the impact of your brand story involves tracking engagement, brand recall, customer loyalty, emotional connection, and sales growth. Pair these metrics with well-designed branded merchandise to create an unforgettable brand experience. #BrandStorytelling #BrandStrategy #MarketingInsights #BusinessDevelopment #CorporateNarrative #BrandedMerch #BrandedMerchanidse

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