Jennifer Moss

ANNOUNCEMENT www.TheNHF.com : I am happy to announce I (and my company ReachOut Communications Corp. (ROCC)) has been hired as the Web and Social Account Manager for the National Health Federation (https://TheNHF.com). I am passionate about NHF and what they stand for. It was a Doctor I worked with years ago who recommended me to thee NHF. What is the NHF? The NHF: 1. Protects access to alternative health therapies and healthy medicine. In fact, the NHF stopped congress from passing a law years ago that would have prohibited vitamins and supplements from be sent in the mail! 2. Protects your right to purchase the full range of dietary supplements. 3. Protects the rights of alternative (integrative) doctors, chiropractors, and other healers. 4. Oppose toxins and contaminants in your food and water. 5. Support health food store owners’ right to exist. Please visit their website and consider becoming a member, and giving a donation, any amount would be appreciated. https://thenhf.com/

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LOVE the State of Podcast Agencies 2024 Report by Quill Inc. This is an industry still in its infancy. Downloads remain the dominant metric (sadly) but there are some terrific options available to help us make those metrics more sophisticated. Trackable ROI is one of the biggest challenges but that reinforces the need for Agencies to work with clients from the beginning to establish KPIs for their podcast. Download the report here https://lnkd.in/geS8VbRt Fatima Zaidi #podcasting #podcastagencies

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As PR professionals, we need to be more aware of what is happening in terms of news outlets. See the latest on BNN Breaking. Not only are the outlets using AI but PR professionals are as well. AI-generated content could get you and your client blacklisted from publications. Most run AI checkers, so if you use AI to generate content, it is best to run it through a checker to ensure your content is "100% human". #aicontent #pr #content #bylinedarticles #writing

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Media relations may be getting more challenging in some ways – but that may bring about a focus on media outlets that fall 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 the mainstream. And that can benefit B2B companies seeking media coverage. While it’s true that mainstream media outlets continue to lay journalists off, niche and trade publications are growing. Further, journalists at some of these media outlets are searching for 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦 sources. I’m hearing stories about how difficult it can be to find and contact an expert source - and how often sources ghost reporters. <𝘨𝘢𝘴𝘱> This equates to MORE opportunities for businesses who want to be featured in trade publications. Add to that AI-driven search, which favors companies that appear in as many publications as possible. It doesn’t matter if the publication is 𝘛𝘩𝘦 𝘞𝘢𝘭𝘭 𝘚𝘵𝘳𝘦𝘦𝘵 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 or an industry trade journal. To show up in search, you want to be 𝘦𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦. Working with B2B clients, I’ve found that trade publications, newsletters and industry association publications are often where their prospective customers are spending time. If these media outlets are looking for sources - and companies are 𝘳𝘦𝘢𝘥𝘺 to work with them - it can be a winning formula. To read more about how to make your company stand out as a source for reporters, check out my latest blog post, 𝘍𝘪𝘷𝘦 𝘚𝘦𝘤𝘳𝘦𝘵𝘴 𝘵𝘰 𝘚𝘵𝘢𝘯𝘥 𝘖𝘶𝘵 𝘢𝘯𝘥 𝘉𝘦𝘤𝘰𝘮𝘦 𝘢 𝘔𝘦𝘥𝘪𝘢 𝘋𝘢𝘳𝘭𝘪𝘯𝘨 (link below). #B2B #PRTips #B2Bmarketing #mediarelations

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Clients often ask, "How do I make contact with media professionals? I have a great story but don’t know how to share it." This forms a large part of my work, but it shouldn't be an industry secret. In our 24/7 world, media professionals are constantly looking for compelling stories to feature. As business leaders, it’s crucial to know how to present yourself professionally. One effective way is by drafting an impactful press release. A great press release starts with a compelling story and is essential for capturing media attention. But it's not just about the content; distribution is key. From personalising your outreach to timing your release perfectly, many factors influence success. Curating a targeted media list, engaging with journalists, and using the right distribution strategies can significantly increase your chances of getting your news picked up. Integrate your press releases with your social media and online presence for maximum impact. Ready to craft a standout press release? Join our newsletter and get a free Press Release Template to kickstart your journey. Plus, gain access to exclusive PR tips and strategies from my two decades of experience in media and communications. 🔗 https://lnkd.in/eTvtPdCi #PressRelease #MediaStrategy #Communications #BusinessGrowth #MarketingTips #TheCommunicationsCoach #smallbusinessmarketing

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If you want to implement changes within your business, you need to change your behaviours. You can listen to my conversation with Dr. Eoin Galavan in the latest episode of Cut Through The Noise wherever you get your podcasts, and make sure to leave a rating or review! #smallbusinessmarketing #communications #marketing #cutthroughthenoise #sustainability #smallchanges #lastingimpact

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Whatever other information you're hearing about podcasting there's one statistic at the top of the heap... podcast listening continues to increase. One in three people now have a podcast habit. And according to the Digital News Report 2024 “Podcasts continue to attract younger, richer, and better educated audiences." #podcasting #podcastproduction

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Is it important for Internal Communication professionals to be Culturally Intelligent? Attend our workshop during this year's 7th Annual Strategic Internal Communication Conference in Toronto. We will not only introduce you to the research, you will participate in a self-assessment to understand yourself. You are all familiar with IQ (intellectual quotient) and EQ (Emotional Intelligence). I want to introduce you to CQ that assesses your ability to navigate different cultures. I'm excited about the applications not only when talking about global roles, but also when we are having the cultures of two organizations merging; urban versus rural cultures; head office versus manufacturing floor. How prepared are you to understand cultural differences and nuances? The Workshops which can be attended in person or virtually can be added to the conference or attended on their own. I hope you plan to join us! Link in comments.

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"Tell me you used an LLM to write your content without TELLING me you used an LLM to write your content." Let's have some fun. Here are the possible "tells" I notice, add yours below: ▶ The words delve, tapestry or rich tapestry, complex, nuanced, embark, demystify (what else?) 👇 ▶ Unnecessary conclusions/closing statements ▶ "I hope this email/message finds you well." ▶ Random hashtags that make no sense ▶ Too many emojis What are you seeing? Fun fact: Check out the sharp increase in how many papers used the word "delve" in the title or abstract since ChatGPT launched 😂 #AI #AIWriting

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This is such an abstract metaphor but your podcast is kinda like the Chinese bamboo tree. At point in its growth it's the fastest growing tree in the world. More than two inches per day. But it can take a LONG TIME to get there and if you give up on it before the growth spurt... you'll never know what it could have been https://lnkd.in/gyhjh3kK #podcasting #podfade

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Looking forward to this conversation about the power of AI for communicators and indies. If you are joining and have a particular topic that is top of mind, pop me a note and let me know. Hope to see you on the 1st!

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Your relationship with your customers has to be more than simply transactional. Here’s how to achieve that. 👇

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"There's an association for everything" - something you have probably heard me say 100x over the last 10 years. But....it's true 🙌. If you haven't engaged with your industry association, I encourage you to look for ways to do it - join, volunteer, take advantage of their professional development opportunities...there is likely endless opportunities you are missing out on to become more deeply entrenched in your work and to make meaningful connections! Your industry association is likely doing all of the BIG work to elevate the community you work in, to champion the impact your work has, to advocate for and future proof your profession 💪. Joining the team at The Canadian Marketing Association recently has been an endless joy - while I've always been impressed with the hard and meaningful work they do in the space, I'm even more blown away seeing it up close! If you are: - A student in marketing: there is endless free resources available through our CMA NXT platform that will help support your career journey. Be sure to check if your school is a CMA member...if so, your school email will get you a free CMA membership and access to all benefits! - A post-secondary institution: joining as a member of The CMA gives all of your staff + your students access to benefits! - A company with a marketing team (big or small!): you can join the CMA to give ALL of your employees access to our endless resources, training and development opportunities (become a chartered marketer!), member discounts and more. - An individual who is currently in transition: there might be an opportunity for you to join as an individual member! You can learn more on our website here:

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I've got an idea I want to run past all of you comms and PR folks. I've been discussing an idea with a few folks recently on the podcast about doing a Comms Question Time. In other words, a few special episodes with a panel that answers listeners' questions or tackles comms scenarios. Instead of the usual episodes, where we discuss what you or I are doing, this time, we would spend the whole show, probably 30 minutes, brainstorming other people's questions and then sharing our conclusions about what we would do in that situation. I hope it would help to promote your organisation but I also hope it will achieve a wider goal of demonstrating the value of good PR and comms, which we know is needed. The idea is to take questions from anyone, particularly any business with a comms question or problem they want to overcome, and also from within the comms world. Oh, and yes, you would get to see the questions beforehand! It's still an idea. I need to work out a few things, but would you potentially like to take part? Yes? Can you comment on this post or direct message me, and I'll send you more details once I have something more concrete? Also, can you help? You know what these algorithms are like; I'm sure most people won't see this post. If you know someone else who would want to be on a panel, can you share these details with them so I can get an idea of interest? #pr #publicrelations #pragency

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Did you know that 90% of people trust recommendations from people they know? By harnessing the power of employee advocacy, you can build trust and credibility with your target audience. Breuklander Communications encourages investment in stronger internal communications to empower your people to share their authentic experiences! #Trust #EmployeeAdvocacy #InternalCommunications ALI Conferences

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The Downsides Of Using Artificial Intelligence In The Workplace. There can be surprising downsides for employees who use artificial intelligence in the workplace that could create a crisis for their organizations. Find out what those downsides are in today’s episode of my “Crisis Management Minute.” Listen to my commentary wherever podcasts are found, including Apple Podcasts at https://lnkd.in/eMfnfiAB and Federal News Network here: https://lnkd.in/eSiXEp8b “Crisis Management Minute” is produced by Molly Ruland’s Heartcast Media. #AI #ArtificialIntelligence #Workplace #Crisis #EdwardSegal #CrisisManagementMinute

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In honour of October being National Book Month, here are two of my recent favourites. Why? Where internal communications is rated as excellent, trust is much higher among employees and they are more likely to stay longer. In order for employers to trust their leaders, they must believe in the company strategy. (Source: IC 2024 Index) Strategy, good leadership, and excellent internal communications are all grounded in effective listening. So try out these books for practical advice and thought provoking content. Howard Krais Charles Feltman Ila Edgar Dr Kevin Ruck #ListeningArmy #TrustedAdvisor #Possibilities

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I may share them one by one, but here you can see all 7 misconceptions people have around using fractional executives. Some of them may be surprising! #fractionalcommuncations CommsCollectiv

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Feeling stuck? Business coaching could be the answer. BDC Advisory Services has helped countless entrepreneurs unlock their full potential. We would love to help you. #BusinessTips #Entrepreneurship

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