James Nava

The 2024 Toyota Canada Inc. Crown Platinum Hybrid MAX blends high-performance with hybrid efficiency, setting a new standard for modern sedans. With 340 horsepower and advanced AWD, this vehicle challenges the perception of hybrid cars, proving that eco-friendly can still mean exhilarating. At Birchwood, we’re redefining how we market this blend of luxury, performance, and sustainability to engage today’s discerning drivers. How do you think performance hybrids will shape the future of the automotive market? Join the conversation in the comments! - Click the link to learn more! https://lnkd.in/gAT8_Yj8

6

1 Comment

Cadillac Unveils 2026 VISTIQ: A Three-Row Luxury SUV Driving the EV Revolution Cadillac has unveiled the 2026 VISTIQ, a cutting-edge luxury three-row electric SUV designed to set new benchmarks in performance, craftsmanship, and technology. Positioned as a pivotal addition to Cadillac’s growing EV portfolio, the VISTIQ will cater to discerning customers seeking both spaciousness and a refined driving experience. “Cadillac continues to set the standard for American luxury,” said John Roth, vice president of Global Cadillac. “The introduction of VISTIQ will continue to propel us into the EV future. With this addition, Cadillac becomes one of the few brands to offer an EV in every luxury SUV segment.” Exhilarating Performance and Range […] - https://lnkd.in/dDKTTNDB #automotive #evs #ev #electricmobility #emobility #ebikes #fleets #evfleet #evnews #autonews #electricvehicles #electricvehicle #automotiveindustry #automotivejobs #cleantech #cleanenergy #hydrogen #lithium #evbattery #sustainability #climatechange #electricvehicles #gm #innovation #northamerica #suv #unitedstates

1

2025 #Honda #CRV #BuiltInCanada - '... Based on its #popularity, we can comfortably say that it is well #worth the competitive asking #price. It's a #moniker that has existed in the U.S. for a good few decades, but only fairly recently benefitted from a #hybrid drivetrain option with the choice of #frontwheel drive and #allwheel drive systems. It's a product that has been so #successful for the #Japanese #manufacturer, that it pretty much outshines every other vehicle it currently sells...' https://lnkd.in/g8EetQEg

10

Content That Drives Impact - Subaru of Niagara just wrapped up a new video project, and it’s a good reminder: in advertising, clarity is everything. To stand out in the crowded automotive space, focus on what makes your dealership different—whether it’s your service, expertise, or connection to the community. With only seconds to grab attention, your messaging has to be sharp, engaging, and professional. Here’s what we aim for: 1️⃣ Be clear. Highlight what truly sets you apart. 2️⃣ Be intentional. Every ad reflects your dealership. 3️⃣ Be engaging. Capture attention, don’t just compete for it. It’s not just about selling cars—it’s about building trust and telling your story the right way. Here is a sneak peak! 🎬 #AutomotiveMarketing #DealershipAdvertising #SubaruOfNiagara #CustomerFocus PureCars

37

10 Comments

Another year, another presentation to a progressive group of Canadian dealers. Last year I was invited by Paul McGeachie to present at the Motorcycle Powersport BC's first annual dealer summit. Great group of dealers, we had a good time, and I'm not sure why but they invited me back. Canada is very different than the U.S. on the powersports front. For the most part dealers have no franchise protections, margins on vehicles are typically lower, auto groups own quite a few roof tops, and many areas are packed with dealers selling the exact same brands. It's often a fight to see who can give away a machine for the lowest price, and that's caused many dealers to learn how to maximize profits in other areas of the business. While many U.S. dealer associations are focused mostly on state and vendor issues, the MPBC has a wide mandate on subjects like rider safety, career development, area access, and sustainability. This year's summit is on October 6th and 7th, in Harrison Hot Springs, BC. If you aren't signed up, then take a few minutes to do so. Here is the link, click on through.... https://lnkd.in/eNYamFnt While there have been requests for me to speak at more of these events, my current schedule is pretty tight. And, as I found out last year, some of these organizations are way more concerned with selling vendor sponsorships than they are about advocating for their dealer members. I'm always going to be a primary advocate for the dealer, and I won't stand for anyone disseminating misleading information. If you are a member of a state dealer association, be sure to confirm that they have your best interests at heart. If you don't like an individual who speaks the truth, I'm probably not your guy. #Powersports #MPBC #DealerAssociation #Motorcycle #Sleds #Advocacy

13

The Next Generation of EVs Are Here! Lighter, roomier, smarter, and purpose-built for ride-hail and last-mile delivery. Indigo's SmartWheels™ technology solves a long-standing problem in lightweight electric vehicle design that wasn't possible before by integrating active suspension and propulsion directly into the wheels. Traditionally, reducing vehicle weight increased unsprung mass, leading to poor handling and stability. SmartWheels™ overcome this by incorporating robotic, road-sensing technology that manages pitch, yaw, and mass dynamically, enhancing drivability and efficiency in lightweight EVs. These innovations enable the creation of lighter, roomier, and more efficient Smart EVs with superior unit Economics and enhanced user Experience. Lets Indigo!

50

4 Comments

Honda to invest $11B in EV manufacturing in Canada Honda has announced plans to invest $11 billion to build electric vehicle (EV) manufacturing infrastructure in Canada and a corresponding value chain that will support its operational footprint. To support this investment, Honda will add at least 1,000 new associates to the 4,200 existing associates at its established Ontario facilities. The goal is for EV production to commence in 2028, with a starting production capacity of 240,000 vehicles per year at its EV battery plant in Alliston, Ontario. This comprehensive EV value chain will strengthen Honda’s supply chain in anticipation of greater demand for EVs in North America in the coming years. Further to vehicle and battery manufacturing, the company has established joint ventures with partners including a cathode active material and precursor (CAM/pCAM) processing plant with POSCO Future M Co. #honda #ev #manufacturing #manufacturingnews #evbattery

6

Don’t miss another great session that brings you joy just relevant information about the different tools that you can be using at your store to improve productivity but also will help you keep up with all the Ai newest products. #Ai #thehumansideofAi

1

Did you know Kinematic Posture Control (KPC) technology allows for safer cornering and accelerated corner exits by suppressing roll motion and maintaining tight body control? Learn more about Mazda’s industry-leading technology by visiting Signature Mazda today! #Mazda #Safety #Drive #Cars #Vancouver

3

Knowing how your master cylinder works can help with diagnostics. Pedal dropping slowly to the floor or leaking at the brake booster? Films Media Group Warner Bros. Discovery MAVTV REV TV Canada #Technology #Automotive #Automotivetraining #Diagnostics #Automotiveindustry

29

8 Comments

2025 #Honda #Civic #Hybrid #sedan #BuiltInCanada - '...This 2025 #Honda #Civic hybrid sedan is not only #fuelefficient but also #roomy; it’s powered by a 2L 4-cylinder with a #twomotor #hybrid system, it’s matched to an e-#CVT and has a combined 200 #horsepower and 232 lb-ft of #torque, #FWD only. You can put #regular #fuel in this hybrid...#fueleconomy is #impressive, 4.7L/100 km, 50 #MPG city and 5.1L/100 km, 47 MPG highway...' #CivicNation - #Motormouth #video here: https://lnkd.in/g2xZfSsr

10

Automaker Donations du Jour: Toyota, Hyundai, Volkswagen & Subaru https://lnkd.in/g7edi2Ni auto connected car newsToyota Mobility Foundation, Hyundai and Volkswagen today announced different donations. in the United States.  Toyota Mobility Foundation. is helping the city of San Jose with artificial intelligence. Hyundai hope is donating money to food banks in Holyoke Massachusetts  Volkswagen is helping build a park and Subaru is adopting classrooms. TMF, US Ignite AI for Safer Streets in San José The Toyota Mobility Foundation (TMF) and US Ignite proudly announce that the City of San José, California has been awarded a $260,000 grant from TMF to explore advanced Artificial Intelligence (AI) and computer vision technologies to improve local traffic safety. This initiative will leverage

1