Jennifer Lussier

Get about 25 Newfoundlanders in a room, myself included, and it's going to be a good time, even at a #pricing workshop! Thanks to Dean MacIsaac for making it happen, and to the founders at the Genesis Centre who brought their A-game with lots of great questions! If spotted, quiz them on: - Why setting up pricing tiers (no matter what you sell) positions you to capture more revenue - How using the 'jobs to be done' framework dictates how many tiers you need and what to include in each - How to align the price you charge to the value you deliver so that customers keep coming back for more What would take the stress out of pricing for you? #startups #pricingstrategy #SaaS

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Love hearing about Canadian startups gaining interest outside of the country specially in the high growth market south of the border. Good article and inspirational for those looking to grow business outside of the great north. 🇨🇦 Us included #evolutiondata #growth #innovation #business #startup

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Last week I attended NEXT Canada's Venture Reveal event, where I was fortunate to witness some of Canada's most promising startups pitch their innovative companies to an audience of investors, academics, and fellow entrepreneurs. For those unfamiliar, NEXT is a powerhouse tech incubator committed to nurturing the next wave of impactful Canadian entrepreneurs. With an impressive track record of launching unicorns, facilitating over $2B in capital raises, and supporting countless entrepreneurs in their journey to improve Canada's competitiveness, they are highly valued in the early-stage tech community. Reflecting on the event, a few key insights resonated with me: -"There will be 100 problems in a startup, the ones who end up surprising us aren't always the ones who sparkle the most. They are the ones who keep crawling through." Ajay Agrawal's perspective on the nonlinear nature of startup challenges underscores the importance of resilience and adaptability. -As John Kelleher aptly put it, "The game of building successful tech startups is a game of outliers. Every year of the 130k businesses are started, 4,000 are capable of building and securing venture funding. Of those, 200 will raise funding from a top-tier VC and only 15 will generate almost all venture returns. -Despite Canada's GDP per capita experiencing a decline of 1/2% annually since 2020, it's imperative we foster an environment that cultivates high-growth ventures. Amidst these takeaways, I'm inspired by the resilience and dedication exhibited by entrepreneurs tackling real-world problems head-on, especially amidst today's challenging climate. Special kudos to my mentees, Nicole Baranowski at Hairstrong and Matthew Stevens & Mathew Chan at Tailwind, for their commitment to bringing their innovative offerings to market. Here's to celebrating the bold visionaries shaping Canada's entrepreneurial landscape. Onward and upward!!! #CDNtech #entrepreneurship #growth

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Building a business takes more than vision — it thrives with the support of a like-minded community. That’s why we are launching the Zole Business Network, a space designed to empower Canadian entrepreneurs with the resources, connections, and tools they need to succeed. Our goal is to create a dynamic network where business owners can access valuable resources, discover funding opportunities, and connect with peers who understand the challenges and triumphs of entrepreneurship. Beyond just networking, we’re building a supportive community that fosters growth through knowledge-sharing and collaboration. Some of the things we believe this network will offer include: Conversations about access to Capital: We’ll keep members informed about the latest grants and financial resources to help drive growth. Collaboration & Connection: A platform for brainstorming, discussing industry trends, and forming strategic partnerships. Expert Insights: Access to guidance on financial planning, marketing, operations, and more. Favorable Transactions: Members also benefit from above-basal exchange rates and zero transaction fees for payroll and all. Zole’s vision is to provide a space where Canadian business owners feel supported and inspired. Join the Zole Business Network today and become part of a growing community dedicated to success. Don't build alone; sign up now for early access! https://shorturl.at/3YHhM

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Hold on to the handles! Whether it's your first crack at it or not, the shocks in small business can come thick and fast, and often from situations you weren't expecting.⚡️ At Convoy Collective, we're trying to equip founders and leaders with the tools and insight to not only withstand these jolts when they hit, but also preempt and avoid them more often in future. Having the right people around you goes a long way to diffusing the "current", this much we know - it's why our monthly Collective events are geared to growing that proactive posse who you can count on for support and shared experience, in business and beyond. They are the handles you can reach for when the shocks hit, and also the humans you can celebrate with when you win some tickets! 🎟🎟🎟 Our next event is happening this Wednesday evening on the Gold Coast and you'd be very welcome - details in comments. N.B. Anyone else raise an eyebrow at this photo, taken last week in a GC arcade full of kids? We did, but that could have been a post-game twitch. 🤔 #shocker #privatebusinessnetwork #professionalposse

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I am excited for mesh conference, happening this week, June 11 + 12, at Platform Calgary. Here's what's in store on the morning of day one (where we blow your mind with ideas and inspiration): 🟢 How to build teams that fuel innovation with Alicia Wight (Pebble), Jodi Kovitz (HRPA - Human Resources Professionals Association), and April Hicke (Toast). Moderated by Avery Francis (Bloom). In a competitive marketplace where people are your greatest asset and differentiator, how you attract the best and brightest to your organization and then retain and advance them is critical. 🔴 The rules around AI and privacy are changing — are you ready? with Dr. Michael Geist (Canada Research Chair in Internet and E-Commerce Law, University of Ottawa). Moderated by Joan Vlasschaert (AltaML). Canada continues to pursue new digital legislation that will have enormous implications for the Internet, e-commerce, online marketing, and privacy. ⚫️ the mesh innovation showcase Showcasing the 2024 recipients featuring Margo Purcell (InceptionU Ltd), Claire Dixon (Neuraura), Tim Carwell (The CommAlert Group) and Pauline Chan (Goodlawyer). Moderated by Tamara Woolgar (A100). The mesh innovation showcase recognizes innovation and digital transformation leaders from under-represented communities across Canada. 🟢 Riding the DX Wave: Strategies for successful digital transformation adoption in every company with Shawn Mahoney (Spare Parts & Gasoline), Brenda Beckedorf (Society 5.0) and Karrie Van Belle (Fractional CMO & Consultant) This session will delve into the inner workings of successful digital transformation in large organizations, offering strategies and insights to navigate the maze effectively. 🔴 You succeeded with innovation — now what? with Leen Li, CPA, CMA (Wealthsimple Foundation) and Dr Caley Shukalek (PurposeMed). Moderated by Tamara Woolgar (A100). This session will feature founders of startups and early employees who have successfully transitioned into scaleups about the challenges they faced and the strategies they employed to scale their businesses. 🔴 What happens when AI starts investing for you? with Mohamed Z. (Alberta Securities Commission), Benjamin Reeves (Viewpoint Investment Partners), Julian Klymochko, CFA (Accelerate), and Jessica Hulsman, CPA, CFA (CFA Society Calgary). This session will talk about the good, the bad, and the (maybe) ugly around how AI is being rolled out in financial services and the benefits, risks, and regulatory concerns about money decisions being made by machines. Tickets are still available. Get yours and join us: https://lnkd.in/gZuFcfp9 #YYCEvents #meshconference #PlatformCalgary #Innovation #DigitalTransformation

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Arbor on the big stage! "Imagine navigating a ship through dense fog, you can't see the shoreline but you know it's rocky. You don't have a GPS, and there's no channel markers. It's nearly impossible to chart a safe course." "Now imagine that ship is our economy, and the fog is the uncertainty surrounding greenhouse gas emissions. Carbon Accounting is our GPS." Senator Colin Deacon really hit the nail on the head, outlining the importance of accuracy and traceability when it comes to carbon accounting. Thank you for your kind words senator, highlighting Arbor as a true leader in this space. #carbonaccounting #accuracy #traceability #supplychain #emissionsdata #software #data #arbor #canada

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🚨 FINAL CALL for Founders! 🚨 Applications for Summit X close TOMORROW! This is your last chance to join one of the most exciting startup investment summits in Western Canada. If you're a founder looking to raise capital, grow your network, and connect with experienced angel investors, don’t miss this opportunity. Why should you apply to Summit X? 🌱 Access Capital: We’ve helped over 100 startups raise $15M+. You could be next! 🤝 Build Relationships: Meet investors, mentors, and key players in the startup ecosystem. 🔍 Valuable Feedback: Gain insights and guidance from experienced investors during due diligence. 📈 Community Support: Join a network of local entrepreneurs, investors, and supporters, all focused on helping you succeed. Don’t wait—if you’ve been on the fence, now’s the time to act. Take the leap and apply by TOMORROW, September 18th! 🔗 Apply now: https://bit.ly/Summit-X 🗓️ Deadline: September 18th #SummitX #StartupTNT #RaiseCapital #StartupFunding #Entrepreneurs #AngelInvesting #LastCall

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The typical product feedback we now get is: "Wow I can't believe you actually do all of this" or "How are you doing this in Canada?" This is why we are now looking for our first marketing hire to help take Vault to the next stage of growth. If you know anyone who I should be speaking with, tag them below!

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Starting a company in Calgary, away from the glarmorous tech hubs, taught me one thing: it's not about where you are but what you do with where you are. Calgary's community has been a cornerstone of our ZayZoon journey, providing support and unique opportunities that have fuelled our success. The key lesson? Your startup's location is just geography; its potential lies in your vision, drive, and readiness to seize opportunities wherever they arise. Your path may be unconventional and your challenges unique, but the potential for meaningful change is vast. Read more about our journey and insights in my latest article on Fast Company: https://lnkd.in/gGrvQBct #Entrepreneurship #Innovation #CalgaryTech #AlbertaTech #ZayZoonHustle

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Like in a VC round, finding a lead investor in an Angel round is crucial. The lead does not necessarily need to invest the most. What matters is that they endorse you to other investors. A lead can be a subject matter expert, a well-known Super Angel with a track record, or just someone who believes in you. They will write the first check, did their diligence on your company, and are willing to share their findings with others. Most importantly, a lead believes in the potential of the company and will be more keen to take risks and grow faster. Read a great story about the lead Angel in Shopify, John Phillips: https://lnkd.in/gkCshb9F #angels #leads #funding

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I’m an introvert, how do I network? I'm going to Launch Party, the ultimate celebration of Calgary’s most promising Tech Startups and the grand finale of Innovation Week YYC 2024. It's going to be an awesome way to meet fellow entrepreneurs and tech enthusiasts including the Top 10 Selection Committee of Haley Jabusch, ✨Joella A. , and Matt Elliott. But when you walk into a conference room full of people, it can be intimidating. Here's what I do... I’m an introvert, how do I network? Introverts (like me) have an advantage in networking because we naturally have the right skills. We’re good listeners, we remember details, we ask good questions, and follow-up. What’s the best way to network at a conference? In short, be prepared. Before the event, find out who’s going, ask your friends, look up the sponsor companies, use LinkedIn to make connections. Then arrange a meet and chat one of the presentation topics - it’s easy to connect over an interesting topic. How do I introduce myself? First, learn about the other person. What are they working on? What are their goals for this year? Now you can relate what you do to what they do. Here’s a framework: “We help (customer) + (with problem) + so they can (benefits)” E.g. “We help founders simplify technology complexity so they can grow revenue”. 👋 Come say "Hi!" and let's have a fun conversation! What's your networking tip? Share below! Want to know more? 🛫 Follow me for Insights on scaling your business. 👟 Make better software decisions, faster. Get my Software Assessment Playbook. Send me a DM. #Innovation #Management #Technology

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🌟 Exciting Funding Opportunity for Canadian SMEs! Are you an incorporated, for-profit small or medium-sized business in Canada with 500 or fewer full-time employees? Do you have plans to develop and commercialize technology-driven innovations? Now's your chance to get support! This program offers non-repayable contributions of up to $10 million to help you develop, adopt, or adapt new or improved technologies at any stage of innovation. 💰 Funding Details: Non-repayable Maximum Amount: $10 million Coverage: Up to 75% of eligible costs Stacking: Combine with other government programs up to a total maximum of 75% 🔍 Status: Currently accepting project proposals! This is a fantastic opportunity to propel your innovative projects forward and make a meaningful impact. Don't miss out on this valuable funding! 🔗 For more information and to apply, visit NRC IRAP Financial Support - https://lnkd.in/gvi3Emj #Innovation #TechInnovation #FundingOpportunity #CanadianBusiness #SMEs #TechDevelopment #NonRepayableGrants

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Listening to Founders: Here's What We're Hearing Over the last few weeks at the Edmonton RIN, we've been asking founders in the ecosystem for their feedback, and here's what they're saying: 🔗 Connections: Founders value tools to connect with investors, stakeholders, and peers, including a directory, an ecosystem map, and support for building supply chain relationships. 🌟 Visibility: There’s a desire for more opportunities to be featured, gain public recognition, and showcase expertise through platforms that amplify credibility. 🎓 Learning: Founders appreciate regular feedback sessions, peer learning workshops, and spaces to collaborate on shared challenges. 🤝 Support: Quick access to experts, real-time communication tools, and easier navigation of resources are top priorities. 📈 Efficiency: Founders want agile, founder-focused programs and clearer communication about the benefits of participation. We’ll be working on ways to move the needle on some of these ideas. If you'd like to share your feedback, I’m always ready to listen. Reach out to book a time with me! #FounderFeedback #InnovationCommunity #StartupSupport #yegfounders #yegbusiness

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Ever wonder what it was like to be one of the first 25 employees of Uber? In our latest episode on the Unstacked Startups Podcast, I had a great conversation with Andre Charoo, Uber's 25th employee and now founder of Maple VC. From launching Uber in major cities to backing resilient Canadian founders, Andre’s journey is jammed with lessons on grit, ambition, and spotting hidden talent. Here’s what you’ll learn: - How Uber's early culture thrived by hiring underdogs with “Founder DNA” - The unique strengths of Canadian founders—and why they’re shaping global tech - Tips on building a durable technology company Watch the episode below. It won't disappoint!

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Tune in today on Spotify, Apple Podcasts, or YouTube to hear PUC Services Inc. CEO Rob Brewer and Survalent CTO Young Ngo discuss the key drivers, technologies, funding, and success factors that enabled their groundbreaking journey to Canada's first community-wide smart grid. Check out the rest of the episodes in our podcast Exploring the Utiliverse™: https://bit.ly/48jEw7v #utiliverse

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"You have to have a website." That was the cry. Whether you were Joe's Pizza or a huge multi-national company. A gas station brand in Canada hired our ad agency to build them a website. This is before mobile. Before location. It was an online brochure about how awesome they were – because you have to have a website. It was the first marketing tactic that you had to have. If someone said to Joe's Pizza or Petro Canada that "you have to have outdoor" the people would say something about the marketing mix and maybe it was good, but you dpn't have to have outdoor. You have to have a website. This made it different. it wasn't a marketing tactic anymore. It was like a sign out front. A thing for marketing, but different. Like the sign out front, it was ignored once the website was made. If it was higher ed, it is refreshed every time a new president was hired. "We need a new sign," they essentially said to impose their imprint on the brand. Having a marketing tactic that you had to have meant it was easy to get the next ones. You have to be on Facebook. You have to be on Twitter. You have to be on YouTube. You have to be on TikTok. You have to be on BlueSky. We have social media managers – we don't have outdoor media managers. What is the point? Websites are marketing tactics. If the tactic is wrong, then so is the website. Joe's Pizza only needs a menu online with hours. That's it. Your institution of higher education doesn't need 100 Facebook Pages. It isn't helping. We need to simplify marketing. It is out of control.

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