Frédérick Ranger

Join us LIVE to learn about La Presse’s digital transformation and learn first-hand insights on: • How did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business? • What is the process behind La Presse’s new advertising products and the role of team collaboration? • What strategies did La Presse employ to build strong readership trust with 70% authenticated readers and to enable effective advertising targeting? • How partnering with Optable has shaped La Presse’s data strategy and tech stack optimization? • How has La Presse’s revenue evolved from leveraging data collaboration, and by how much? Register here: https://hubs.ly/Q02Km2TX0

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If you've been wondering how AI comes up with its trusted models and information, I'm guessing a list like this is not a bad proxy for how one ranking system can look at, say, journalism and media, and decide what's valuable. It's from a service called @prowly and it purports to list the top 100 media outlets in Canada. If you were based in Dallas or Shanghai it all looks plausible enough but you can see some of the subjective errors if you live here. They use a proprietary influence score based on: "number of social media followers the contact has, impact of the outlet they represent, completeness of their profile" You can see how the errors might start here - as it biases towards online presence of a certain kind the machines can scrape and analyze. And it doesn't distinguish between self-interested speech and public service information. It's also interesting that this list is what @google puts at the top of their search results (snake eating its own tail). Interesting that many companies (FreshBooks) and advocacy groups (@greenpeace) score as high as respected mainstream media like National Post, Inc. and @chatelaine Does an article on Freshbooks.com mean as much as a feature in the National Post? According to some metrics, yes. If you're just trying to reach eyeballs, it probably doesn't matter. But if you're building a model of the world you should figure out how to distinguish these sources the way a normal human would. https://lnkd.in/g94KdYzz

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Innovation isn’t just an idea — it’s the backbone of western Canada’s tech ecosystem. That’s why Digital Journal is excited to announce it’s going all in as the official media partner for Calgary’s Innovation Week, hosted by Platform Calgary from November 13-21, 2024. As Calgary’s tech ecosystem takes center stage, we’ll be there covering the innovations, talent, and strategies driving industries forward. "Partnering with Digital Journal means the conversations we’re having here in Calgary will resonate across Canada and beyond," says Terry Rock, President and CEO of Platform Calgary. "This media partnership allows us to showcase the region’s cutting-edge innovations on a national platform, amplifying the voices of our entrepreneurs and leaders in critical industries." What we're planning: • On-the-ground reporting from Calgary’s top tech hubs • Exclusive interviews with innovators in Agtech, Fintech, Cleantech and more • In-depth coverage of pitch competitions showcasing tech talent • Features on industry-specific advancements that are shaping the future • Live interviews and photo stories during Launch Party Read the full announcement ➡️ https://lnkd.in/g6UyBrgH Subscribe for coverage ➡️ https://lnkd.in/gT-y69vE #InnovationWeek #CalgaryTech #DigitalTransformation

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ONE MORE WEEK! 🎉 We are looking forward to this great webinar on The Future of Gaming in 2025 and Beyond. Featuring our very own CEO Jason Williams. 👏 #IABCanada #mobilegaming #gamingstrategy

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It’s a start and a step in the right direction. The CRTC announced today that "as part of the implementation of Bill C-11, it will require foreign streaming services to pay at least 5% of their revenues generated in Canada," which amounts to approximately 200 million CAD. As "broadcasters," Netflix and Spotify must adhere to the same rules as Canadian media players who contribute their fair share. However, legislators are still struggling to enforce their laws (such as C-18 in Canada) in the current digital framework. We can argue that action needs to be taken proactively rather than allowing free rein under the pretext of misunderstanding. Let’s not forget that when it was created in 1968, the CRTC’s initial purpose was to regulate telecommunications content in Canada, protect culture, and safeguard national identity. It' time now to include digital media with telecommunications. Just as Netflix and Spotify are identified as broadcasters, Facebook must be recognized as a publisher and assigned the same responsibilities in terms of copyright and consumer protection against dubious advertisers (such as the Temu case). It remains to be seen how Netflix and Spotify will respond to this announcement by the CRTC. In any case, it is high time to propose a new digital framework for content consumers, content producers, legislators, and tech players at the forefront of innovation. #C-11 #newdigitalframework #hibe  Virtual Artifacts Inc. Jean Dobey Frederique Fenneteau Franck Garnier

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In a recent online interview with ME +ai : A Marketing Education Community’s Liz Oke, Sonia Carreno, President of the IAB Canada, spoke about the profound influence of AI on marketing and marketing education. Read the full article here: https://hubs.ly/Q02tswSV0 #News #AI #Marketing #Interview #education

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📣 We are thrilled to announce an exclusive #webinar that Optable will host with IAB Canada, featuring La Presse. Patrick Salois and Geoffrey Bernard will uncover La Presse's journey as a digital advertising innovator in a chat with Bennett Crumbling. Learn during the webinar: – How did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business? – What is the process behind their new advertising products and the role of team collaboration? – What strategies did they employ to build strong readership trust and to enable effective targeting? – How partnering with Optable has shaped La Presse’s data strategy and tech stack optimization? – How has La Presse’s revenue evolved from leveraging data collaboration, and by how much? 🗓 Save the date: Sep 9, at 2 pm EDT. ✅ Register here: https://lnkd.in/e_rMctid Comment below to receive the discount code. #datacollaboration #digitaladvertising 

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The media and advertising industry has entered a new era in which advertisers are embracing innovations in Artificial Intelligence and machine learning. In light of this, Devon MacDonald, President of independent Toronto-based agency Cairns Oneil, shares his vision for where the industry is going and the opportunities that lie ahead for businesses to boost the effectiveness of their advertising. ➡ Read the article: https://lnkd.in/gNg7iv9G The #ICA's Report on Marketing, in partnership with Globe Media Group, is where Canada’s leading agencies and brands discuss insights, cutting-edge research, and drivers of effectiveness. #ReportOnMarketing #CanadianMarketing #CanadianMedia #AI

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Curious about the future of #AI in marketing? I had the honour of speaking about at the SocialNext Digital Marketing Summit in Toronto yesterday organized by Mike Morrison . I joined panelists Richard Wong, Kristie Painting and Xenia Muntean to talk about AI in marketing – the journey from hype to reality. We discussed the necessary responsibility that comes along with AI, how humans will supercharge AI with the right data, that 97% of global organizations feel the increased urgency to deploy AI-powered technologies, and so much more. Coincidently, yesterday was International #GirlsinICTDay and this year’s theme is ‘Are you AI Ready’ – making my time on an AI panel even more special. #SocialNext2024 #MarketingAI #MarketingInnovation #WomeninAI #AIPowered

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A year on from Meta's news ban on Canada, and.... "Radio-Canada has just passed the milestone of 2.6 million citizen accounts, representing an unrivalled digital asset and enabling the organization to maintain a privileged and direct link with its audiences... ...without intermediaries." Despite the profound, sudden change to the Canadian media landscape in July 2023, Christophe Cluzel and Catherine Léger, PMP from the Radio-Canada team share how they've managed to not only exist outside the mass medium Meta, but potentially be stronger, with owned audiences through registration, engaging younger audiences through TikTok and Snapchat, and increasing app downloads with offensive advertising campaigns. "it's a bit like taking an unpleasant-tasting medicine to cure an illness. It's not pleasant at first, but it's necessary to regain your health and feel better in the long term. Even if the move was abrupt, we have to admit that it was probably the best scenario for breaking free and reinventing oneself." A really great read on The Audiencers: https://lnkd.in/ebnukDwM

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In this webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners, Jeff Bell and Sok Verdery, to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Register today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/grmbYz23

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Awesome presentation from Luc Dumont, CAIP Senior Vice President--Insights at Leger in my Introduction to Marketing & Research class at ADMARCOM Conestoga College. Luc shared his career path, Leger's Brand Momentum Study, and emphasized how market research isn't just about reporting the data—it is about finding the bigger story in the data and helping clients understand what matters and what's next. Thanks for showing us how to zoom in on the tiniest details while still keeping the big picture in mind, Luc.

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Join us for an enlightening conversation with Jeff Beardsworth, CEO of AdCanada Media Inc., on this episode of Local Edge! Jeff discusses the innovative ways print advertising is being utilized to engage online audiences across Canada. Discover the dynamic landscape of print and digital newspapers, with a focus on innovative approaches to media consumption for both readers and advertisers. Watch the full episode here: https://bit.ly/3wZuaNp #advertising #newspapers

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This is a great articulation of the impact C-18 had on the Canadian News Media landscape by Jessica P.. Lessening dependance on third parties for distribution is indeed the challenge. Really appreciate the deep dive taken here to explain the systemic challenge of a symbiotic relationship between content publishers (not just news) and amplification platforms - this has turned into a foreign vs. domestic debate without carefully discussing the source of the issue - getting Canadians to consumer Canadian news.

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ICYMI: Google agreed to pay Canadian news publishers $100 million annually, indexed to inflation, in order to be exempt from the Online News Act, which compels tech companies to enter into agreements with news publishers. The Canadian Journalism Collective will be responsible for ensuring eligible news organizations get their share of the money. To receive a share of the $100-million windfall, newsrooms must be designated as qualified Canadian journalism organizations under the Income Tax Act. They must also produce news content of public interest, operate in Canada and employ at least two or more journalists. How much gets paid out? Small print and digital outlets can expect to receive about $17,000 per journalist that they employ, an official with the Canadian Heritage Department has said. CBC/Radio-Canada will get no more than a $7 million share of the annual fund, and $30 million at most will be reserved for other broadcasters. The other $63 million will be shared among other qualifying news outlets, such as newspapers and digital platforms. https://lnkd.in/gnf3kefX CMDC (Canadian Media Director's Council) IAB Canada IAB Canada - Conseil du Québec Postmedia Network Inc. The Globe and Mail The Resolve Cal Millar Village Media Toronto Star The Peak Zoomer Media Brunico Communications Rogers Business Rogers Sports & Media CTV News Sadia Zaman Andrew Wicken Corey Bellamy The Vancouver Sun Muskoka411 News #media #news Jill Briggs Canadian Journalism Foundation Canadian Association of Journalists Robert Steiner CBC Hisham Ghostine - MBA, GCB.D Bell Media Global News Cossette Media Media in Canada Campaign Canada The Walrus Jordan Bitove, OOnt Brandon Grosvenor

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Remember, tomorrow is the AdAi: OOH Toronto Conference. This event is aimed at those already in AI wishing to learn more about the Out of Home Industry and for those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning. Let me know if you are going there, and we can connect there! 😎 #AI

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The Globe and Mail interviewed me on why consumers are switching from calling customer care to self-service and the strategy of omnichannel communications. Check the full article here: https://lnkd.in/gmM8CqBX

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Check out the Outlook 2024, where we take a glimpse into the future to consider how culture, technology, and society come together and affect Canada’s marketing landscape in the years to come. https://lnkd.in/gSsZkzbj

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