Eric Simmons

Eric Simmons

Vancouver, British Columbia, Canada
2K followers 500+ connections

About

With over 10 years of experience driving revenue growth and strategic sales initiatives…

Articles by Eric

  • CHUNKING & Willpower

    CHUNKING & Willpower

    So guess what? It turns out that your willpower is mostly driven by your PSYCH and not your BIO. Until recently it was…

    3 Comments
  • The R in Digital Asset Management ROI

    The R in Digital Asset Management ROI

    What is the value of an asset if it can’t be found when needed? If a team can’t search through a media archive…

    3 Comments
  • Motivation Makes The Sale

    Motivation Makes The Sale

    For me and I would think many others, it can be a challenge to stay motivated in many aspects of your life. For anyone…

    3 Comments

Activity

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Experience

  • Operto Graphic

    Operto

    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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Projects

  • The New Multi-screen World: Understanding Cross-platform Consumer Behavior

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    The research provided hard numbers behind how people in the United States are using a combination of phones, tables, computers and TVs to consume digital content.

    In “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” we discovered that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple…

    The research provided hard numbers behind how people in the United States are using a combination of phones, tables, computers and TVs to consume digital content.

    In “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” we discovered that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers.

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