Eric Bin

I’m fortunate to be working in our Toronto office this week as leaders across the company have gathered for quarterly planning. One of the big questions we're answering is: What's composable commerce? This may seem surprising—because for the past ~5 years we've been exclusively focused on serving brands who are investing in composable platforms. But something has been happening over the past ~12 months. MACH and composable have gone mainstream, and that is changing the dynamic for what it means to go composable. - How many best-in-class/MACH technologies does it take to make a composable platform? - Does having a commerce suite with martech on top mean you've gone composable? - Might we be 'composable shaming' brands taking a more measured and incremental approach to composability? I love collaborating with our team and wrestling through these and other tough questions as we help brands to embrace greater composability. The journey is as important as the destination, and I'm excited to see how we continue to innovate and lead in this space.

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Who better to talk about Shopify's trajectory and future than Benjamin Lang • OLY.? In our 50th podcast episode, I had an extremely interesting conversation with Benjamin about a lot of awesome topics that are close to my heart, and I can't be more excited about what's happening in the Shopify ecosystem. For example: • B2B features • From only online commerce to commerce in the more broad sense of the word • The focus on TCO • Customer centricity I'm very grateful I had the chance to talk to Benjamin, and I hope we can do it again some time in the near future as things are moving so fast. Thanks a lot for your time and effort Benjamin! #deardigital #shopify #podcast

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This is a really cool moment for Novel... We're being spotlighted on the Shopify App Store—chosen as the Shopify Staff Pick! Very thankful to the Shopify Apps Team for showcasing our product. Seeing the impact we've brought to Shopify brands resonate within the platform is extremely rewarding. If this spotlight is the first time you're stumbling upon Novel, here's a quick overview of what we do: Novel creates branded Wallet Passes for Shopify brands that live in the consumer's Apple or Google Wallet. Owning a branded Wallet Pass aims to boost your retention strategy. We've seen results near 12X customer engagement and 10X referral revenue for brands using Wallet Passes. This is accomplished through: ➝ Seamless conversational referrals facilitated by QR code scanning and SMS.  ➝ Native push notifications that are automatically opted into by customers upon installation.  ➝ Location-based push notifications that target customers near retail locations, relevant situations, or competitors.  ➝ A new home for loyalty and tiered rewards, with various integrations so you can use existing programs seamlessly We work with Liquid Death, SwimOutlet.com, and Cometeer, just to name a few, and have many more amazing partnerships to announce soon. If you have any questions about our product or what we do, drop them below or shoot me a DM!

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Are you ready to unlock the full potential of Product Operations? 🔍 Only 2 weeks left until Product Ops: 101 - Getting Started with Product Operations on October 30, 2024, led by Denise Tilles! With only 2 spots left, this hands-on workshop will give you practical tools to implement and scale Product Ops strategies. By the end, you'll have a clear roadmap to drive better outcomes within your organization. Secure your spot now: https://lnkd.in/exBcs2V5 🎟️ #productops101 #productoperations #productmanagement #workshop

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Some Shopify brands are customer-centric, and then there's DOLAN. When you meet a customer-centric Founder, it's unmistakable. Jodie Dolan built an impressive scrubs brand that emerged in a competitive market with a best-in-class product and an organizational framing that truly puts the customer at the center of *everything* they do. As a size-inclusive brand, that obsession over the customer experience led her to provide her web visitors with the confidence to convert with The Dolan Difference. If you can't find your size, they'll straight up make you a custom pair. Now that's an unwavering commitment to the customer. Keep up the impressive growth, Jodie Dolan and Philip Atkins!

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We wrangled our whole team to Ottawa to celebrate Downpay's 2 year anniversary 😭 I can't believe how far we've come. Downpay's first year was Denis and I figuring out our MVP and finding the core problem we wanted to solve. In August of 2023, we publicly launched Downpay on the Shopify App Store. Fast forward to today and it's insane how far we've come. ✨ 6+ team members have helped... ✨ 800+ Shopify Brands process... ✨ $40M+ extra GMV with partial and deferred payments. 😍 Not to mention metrics I'd never thought I'd see in my #productmanagement career. ⭐️ + 47% checkout conversion ⭐️ + 25% AOV bumps ⭐️ + 30% increase in online sales ⭐️ Millions in GMV processed in less than a day, TWICE I'm so incredibly lucky to be on this journey with all these amazing humans who have the best laughing faces. Denis Zgonjanin Ian Kelly Brittney Oberfeld Jeremy Hanson-Finger Alain Achkar BFCM, Holiday season, 2025, we're here for it! 💪🏻 Let's go. 🚀 #shopify #startup

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I didn’t see this one coming: customers are already using Packwork in ways I hadn’t imagined. When we built Packwork, the focus was on streamlining how Shopify and Fulfil work together — pulling essential data from Fulfil into Shopify to help teams make decisions faster. But some merchants have flipped the script. They’re using Packwork to push Fulfil data into Shopify and then leveraging that data — stored in metafields and metaobjects — to enrich customer email flows. It’s inspiring to see how creative people get when given the right tools. If you could bring any piece of Fulfil data into Shopify today, what would it be?

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Custom stacks can lead to two very real problems: depending on custom development and increased tech debt. Combined, your pace slows and ultimately, your trade-off is innovation and growth. That’s why Mejuri went from a fully custom stack to Shopify. Before Shopify, Mejuri was on an entirely custom stack: custom ecommerce, payments service, and middleware that was built to connect their custom ecommerce site to their point of sale system [POS]. This led to a ton of challenges. They were spending too much time building and maintaining 3rd party integrations to coordinate channels, data, and functionality between systems. With limited resources and team members, the trade-off of building custom features was they were not able to address their mounting technical debt. Addressing those issues in-house, slowed down their pace of innovation making them unable to deploy features as fast as they needed to. That’s the ‘invisible’ cost component with a custom stack. You spend an inordinate amount of time building custom features at the cost of innovation. Brands can avoid that with Shopify. Shopify is a natively unified ecommerce and POS system so everything just works together really really well. It doesn’t require middleware or integrations. Your customer, order, and product data flows to both channels from a single source of truth. It’s simpler and allows you to move faster. Hear about from Mejuri yourself. Rohit Nathany, the Chief Digital Officer sat down with us to talk about the pain points they faced on a custom stack. As Rohit says, what better way to simplify than to have a unified ecommerce and POS solution? See the full interview here: https://lnkd.in/eyCSdVgf

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🚀 Building great products starts with great processes! We're excited for our Product Development Lifecycle Workshop, where we discuss how ideas move from concept to launch. What’s one part of your product development process you couldn’t live without—or one you’d like to improve? Come chat! #ProductDevelopment #Workshops #ContinuousImprovement

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Shopify is not for small brands. Not anymore. Enterprise, B2B brands are leveraging the best of Shopify platform. Bobby Morrison has a point here.

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Last night, I attended BetaKit's Town Hall on the state of innovation in Canada. It was an inspiring event that brought together Toronto's brightest minds to discuss how we can move forward. Every speaker resonated with me, but a key takeaway is the immense opportunity we have to showcase Canadian craftsmanship in building world-class products. We can also empower the next generation to follow suit. Here are the top points that struck a chord with me personally: 1. Tech Talent: Scale up your career in Canada and make monumental impact here. (Ivan Zhang of Cohere) 2. Canadian Government: Continued innovation is crucial for solving problems in outdated industries like healthcare and pharmacy. Don't stifle our ability to make a real difference in the everyday lives of Canadians. (✨Joella A. of MedEssist | Transforming Pharmacy with Technology and AI 🏥) 3. Top Tech Leaders of Canada:  Our arguments about stagnation hold weight across Canada. Let's focus on the most impactful solutions. Is capital gains tax the most effective approach to get buy in from the average Canadian? (Ali Asaria, formerly Transformer Labs, Tulip) 4. Industry Veterans: Our mentorship is invaluable, especially for young professionals entering the remote workforce post-pandemic. Make time to guide them. (Jocelyne Murphy of Socratica) 5. Canada: Our differentiator is our CRAFTSMANSHIP. We have excellent product builders. Let's keep building here. Let's keep learning here. Let's get better here. (Tobias Lütke of Shopify) Let's go 🚀 #CanadianTech #Innovation #BetaKit #TownHall

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What Does Shopify's Peel Analytics Acquisition Mean? If you missed it, Shopify made another acquisition in the last few months that is just starting to get some light shed on it. The company is called Peel Analytics, and it fits the mold of many of Shopify's smaller acquisition - it is a capability that it wishes to see in its platform. In short, the capabilities reflect a larger shift in DTC. From customer file growth to customer file optimization and activation. Here are some of the capabilities I expect to come to Shopify as a result of this acquisition (based on analysis of Peel's case studies): * Filtering out any messy or junk data in-platform rather than off-platform * Creating segmented audiences group (repeat purchasers, SKU and region filters), which then interface with Klaviyo and Attentive. * Cohort reporting out of the box, in particular with regards to behavior of customers acquired via influencer discounts. * Customizable reports including LTV calculations, CAC, LTV to CAC, returning orders and customers * "Frequently purchased together" and other types of product reporting based on market basket analysis. * Some subscriber reporting that previously you may have only been able to get in subscription platforms themselves. While Klaviyo is building a CDP, I expect that Shopify feels these Audience features will be a standard part of DTC going forward, and so should not erode much from where Klaviyo is headed. First, Shopify's Shop Cash offers have recently become "Shop Campaigns" and no doubt this acquisition is part of the reason for that. Also the elevation of Customers as a key concept within Shopify seems like one of their plans. Similar to the way Shopify has wanted to be the home of all checkouts and orders, I expect Shopify has started to feel that customer segmentation and analysis should happen on-platform rather off. Who is to worry? I don't think many companies have too much to worry about generally. On the other hand, some reporting-centric companies like Daasity and Triplewhale will likely have to move further up-market to continue to compete. The "Shopify reporting" space has gotten over-crowded in the last few years which is likely one of Shopify's signals that the base platform needed upgrades. I do think some of the lower-end subscription platforms could end up in the crosshairs also. How might this shape Shopify's Platform? I don't expect this solution to do so much for mid and upper-level Shopify Plus customers, but it could give Shopify a few more reporting capabilities to add to base tiers, and it's possible that more customizable reporting could become a Plus or even an full Enterprise feature. It's also not hard to imagine a Shopify where future Enterprise users may separately for a Data or Reporting module.

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🎙️ "We hire people who are well aligned to our mission and who are really awesome at their craft. So at the core, it's a company for craftspeople, right?" - Eytan Seidman - Director of Product at Shopify It was interesting to hear Eytan's perspective on Dev Interrupted this week. Too often, it's easy for modern software teams to be thought of as an industrial process, like an assembly line, instead of a group of skilled problem solvers. To combat this negative perspective and the churn risk it creates within your engineering org, Eytan and I explored how Shopify creates an exceptional developer experience for both internal teams and external developers using their platform. Eytan shared with us how Shopify’s high-context, high-autonomy culture empowers engineers and product managers to innovate and make a real impact. By fostering a mission-driven environment, they ensure that developers can contribute without being bogged down by inefficient processes. If you're interested in building elite engineering teams and cultivating a culture of innovation, this episode is a must-listen. Check out the full episode 👇 https://lnkd.in/gMzKiCbR #DeveloperExperience #EngineeringLeadership #Shopify #TechInnovation #ProductManagement

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Shopify showed the world that simplifying something complex can generate $8B in annual revenue. Here’s how I’m bringing that lesson to the company I co-founded: When Shopify started, they were turned down by almost all VCs - The market was deemed way too small.    What those VCs missed - Shopify was creating its own market. The VCs didn’t see this because they were only looking at existing markets. Now, Shopify is closing in on $8B annual revenue. “Market sizing gets much larger as friction is removed.” Tobi Lütke, co-founder and CEO of Shopify. Because taking something complex, making it simple, and inviting new players into the e-commerce space. Expanding the market size… This is essentially what we’re trying to do with private market investing at Stableton. Private companies that have reached the growth equity or pre-IPO phase are typically fast-growing, well-funded, often profitable and can provide strong returns to investors. The problem: It is out of reach for most investors, including banks and wealth managers. And even here, most of them typically only participate in primary funding rounds. The only way to invest is by participating in secondary transactions, which are complex deals many investors are unaware of. We’re taking this complex problem and making it simple. We’ve built a portfolio of the Top 20 pre-IPO tech companies by making 50-100 secondary transactions per year. As the go-to partner for pre-IPO investing, we can enable financial firms and their end clients to participate and subscribe to this portfolio, much like an ETF. This way, they get exposure to some of the most attractive private assets without ever engaging in a single secondary trade. From complex to simple. Want to learn more? Check out Stableton’s Navigator newsletter for the latest investing trends and insights: https://lnkd.in/eBE5GxAK #secondaries #innovation #growthequity

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What's the options market telling us about Shopify's upcoming earnings (expected this week)? Looking for more of the same: consistent revenue growth in the 25-30% YoY range and GMV growth in the 20-25% YoY range, leading to an anticipated move of around 7% post-earnings announcement. Since the normalization of e-commerce post-Covid, Shopify's growth narrative has shifted towards its Merchant Solutions segment, driven by GMV, as opposed to its Subscription Solutions segment, which is fee-based. Sustaining revenue growth hinges on merchants generating more income through the platform. Options activity is reflecting a slight premium for downside risk protection, but with minimal short interest. Sentiment suggests SHOP keeps flying upward 🚀

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Final Reminder! Don’t Miss Out on Our Upcoming Workshop: Unlocking Product Market Fit! 🚨 We’re just a few days away from our interactive WIP Montreal workshop on Product Market Fit, and tickets are going fast! 🎟️ Join these really talented ladies Sabrina Damato, PPCC, Reforge alumni and Elitsa Asenova for an evening of hands-on learning, networking, and practical insights to take your PM skills to the next level. Wondering what you’ll work on? Here’s a sneak peek of the exercise: 🔹 Example Exercise: Let’s say your team selects a “Remote Work Productivity Tool.” Using a Lean Canvas, you’ll define customer problems, target segments, and outline potential solutions. This collaborative approach helps you gain real-world experience in validating and achieving product-market fit! 📅 Event Details: • Date: Thursday, November 7th • Time: 5:30 PM – 7:30 PM • Location: Nakisa Inc (2000 Rue Mansfield, Suite 301) 🗣️ Don’t miss this chance to learn, connect, and walk away with actionable strategies. Get your tickets here: https://lnkd.in/en_HTpcK See you there! #ProductManagement #WomenInProduct

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It's now increasingly possible for founders who are technically capable - and smart enough to realize that experience is a more important differentiator than ever - to pull back some of their tech stack. People are going to continue to move away from Shopify to consider the alternatives - especially as Shopify does away with third-party integrations - or they're going to push Shopify to its limits by focusing on building a custom front-end that better serves their needs. Even though Shopify is technically "built for CRO," it's also a lowest-common denominator scenario, because there's simply no way they can address all the potential use cases in play. Therefore, if a differentiated experience is a premium for your brand, gravitating toward no-code builders and a headless CMS as an alterative as Shopify is a reasonable way to maintain greater control. What are your thoughts about Shopify and its alternatives as no-code improves and technical founders want to take more control back? Tell me about it in the comments below. --- 💎 Hi, I'm Jonathan, the CEO of Boom Labs. 💎 We're an outsourced solution for those sticky Growth Marketing problems that need an experienced resource. 💎 I write about accelerating the growth of your eCommerce business through testing, optimization, and a measured approach to incremental wins. 💎 Follow me for more!

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It's now increasingly possible for founders who are technically capable - and smart enough to realize that experience is a more important differentiator than ever - to pull back some of their tech stack. People are going to continue to move away from Shopify to consider the alternatives - especially as Shopify does away with third-party integrations - or they're going to push Shopify to its limits by focusing on building a custom front-end that better serves their needs. Even though Shopify is technically "built for CRO," it's also a lowest-common denominator scenario, because there's simply no way they can address all the potential use cases in play. Therefore, if a differentiated experience is a premium for your brand, gravitating toward no-code builders and a headless CMS as an alterative as Shopify is a reasonable way to maintain greater control. What are your thoughts about Shopify and its alternatives as no-code improves and technical founders want to take more control back? Tell me about it in the comments below. --- 💎 Hi, I'm Jonathan, the CEO of Boom Labs. 💎 We're an outsourced solution for those sticky Growth Marketing problems that need an experienced resource. 💎 I write about accelerating the growth of your eCommerce business through testing, optimization, and a measured approach to incremental wins. 💎 Follow me for more!

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I just came across this awesome example of how Shopify Inc's CEO Tobias Lütke ran a company-wide remote work experiment in 2017 that helped the company's anti-fragility when Covid-19 hit three years later. Background - Shopify is always trying to help employees stay curious, for example getting employees to use the mouse with their left hand for a day. In line with this, in 2017 Shopify closed the company’s offices for a month, requiring their then 800 employees to work from home. This was a strategic move to enhance the company’s adaptability. During that month, the company and its leaders encountered unexpected hurdles, such as interns struggling to find food without the office kitchens. This challenged the employees to get creative, for example - the kitchen staff bought and ran a food truck! Lütke explained their philosophy on building adaptability in an interview with The Motley Fool "One of the things that we've been trying to do is ... inoculate the insides of the company from the crazy changes that exist on the outside. All of us are on boats in very stormy waters in the industry today, because there's a million different micro trends that are all hitting us in the form of tidal waves at the same time." (1) Imagine how much this experiment readied Shopify's leaders for Covid - a time when they simultaneously needed to go remote and respond to a massive increase in the number of entrepreneurs needing their help? This builds on Lütke's views on the importance of "Antifragility," where a system responds to disruption not just with stability, but by getting stronger. This concept was introduced in Nassim Taleb's book of the same title, one Lütke loves and tells everyone to read (as he said in an interview with Andreessen Horowitz General Partner, Sriram Krishnan (2)). Antifragility is such an important idea for building adaptable companies that MIT teaches the concept to its entrepreneurs. Bill Aulet explains how and why the Martin Trust Center for MIT Entrepreneurship does this in an article by MindFrame Connect https://lnkd.in/e_vyxzg5 Enjoy! Sources 1: https://lnkd.in/ewmUkshD 2: https://lnkd.in/e6SkrH5N

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