Emily Mercy

Emily Mercy

Co-founder and Managing Director at Goparity Canada

Canada
1K followers 500+ connections

About

I am a visionary creator, blending artistry with strategy to drive sustainable change in Canadian social finance. As Co-founder and Managing Director of Goparity Canada, my mission is to transform Canada's finance landscape through a community of changemakers and cutting-edge technology. Let's put the power into the hands of citizens, prioritize social and environmental impact, and revolutionize investing!

Activity

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Experience

  • Goparity Canada Graphic

    Managing Director

    Goparity Canada

    - Present 3 years 4 months

    Canada

  • Morrisette Accelerator Alumni

    Morrisette Institute for Entrepreneurship

    - 4 months

    London, Ontario, Canada

    4-month Accelerator program with grant funding to develop GoParity's model, work with industry experts and connect with other entrepreneurs in the cohort.

  • Student Energy Leaders Fellow

    Student Energy

    - 10 months

    Canada

    This 10-month fellowship was focused on creating an educational experience for participants while growing our network, allowing us to connect with industry leaders and mentors. I participated in community-based programming, learning about energy systems and connecting with other innovators. Throughout the Leaders fellowship, my team and I developed a deep understanding of Canada's social finance environment while developing a new venture idea to prepare an inter-continental business for the…

    This 10-month fellowship was focused on creating an educational experience for participants while growing our network, allowing us to connect with industry leaders and mentors. I participated in community-based programming, learning about energy systems and connecting with other innovators. Throughout the Leaders fellowship, my team and I developed a deep understanding of Canada's social finance environment while developing a new venture idea to prepare an inter-continental business for the Canadian market.

  • 당근마켓 Graphic

    Growth Specialist

    당근마켓

    - 5 months

    London, Ontario, Canada

    As a Growth Marketing & Community Engagement Intern at Karrot, I helped prepare and grow a Korean product in the Canadian market. Collaborating closely with cross-functional teams, I developed and executed targeted marketing campaigns tailored to the Canadian audience, utilizing a mix of digital marketing, social media, and influencer partnerships. By effectively positioning the brand and communicating its unique value proposition, I drove customer engagement and fostered strong brand affinity…

    As a Growth Marketing & Community Engagement Intern at Karrot, I helped prepare and grow a Korean product in the Canadian market. Collaborating closely with cross-functional teams, I developed and executed targeted marketing campaigns tailored to the Canadian audience, utilizing a mix of digital marketing, social media, and influencer partnerships. By effectively positioning the brand and communicating its unique value proposition, I drove customer engagement and fostered strong brand affinity within the local community. Through strategic partnerships and collaborations, I successfully generated brand ambassadors and advocates, amplifying the company's presence in Canada.

  • Exclusive Brands Graphic

    Junior Brand Developer

    Exclusive Brands

    - 5 months

    Mississauga, Ontario, Canada

    • Established a cohesive, strategic marketing plan for the launch of a new product line.
    • Executed t early implementation of marketing plan including social media content creation, website additions, as well as influencer and brand outreach.
    • Created a promotional plan which touched on several forms of digital advertising, PR and product packaging adaptations.
    • Produced tools for the sales team, such as PowerPoints and infographics, which were used when successfully securing shelf…

    • Established a cohesive, strategic marketing plan for the launch of a new product line.
    • Executed t early implementation of marketing plan including social media content creation, website additions, as well as influencer and brand outreach.
    • Created a promotional plan which touched on several forms of digital advertising, PR and product packaging adaptations.
    • Produced tools for the sales team, such as PowerPoints and infographics, which were used when successfully securing shelf space for the product in national grocers and mass stores.

  • Royal Ontario Museum Graphic

    Camp Assistant

    Royal Ontario Museum

    - 2 years 3 months

    Toronto, Ontario, Canada

    Responsible for 20 children varying between ages 5 to 14, guiding and mentoring campers in their exploration of art, culture, and natural history.

    As a ROM camp assistant, I organized hands-on activities, which encouraged curiosity, creativity, and critical thinking in a supportive and inclusive environment. During my time at the ROM, I developed communication and teamwork skills when working with other counsellors, volunteers, instructors, campers and parents.

Education

Licenses & Certifications

Volunteer Experience

  • Royal Ontario Museum Graphic

    Summer Camp Volunteer

    Royal Ontario Museum

    - 2 years 2 months

    Children

    Assisted with set up, and clean up of activities.
    Interacted with children ages 5-14 and helped organize and assist with activities.

  • Izizwe Projects Volunteer

    Khaya Volunteer Projects

    - 1 month

    Poverty Alleviation

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