About
I am a LinkedIn user 3,956 of over a billion users - I joined on day eight, May 13, 2003…
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Articles by Craig
Contributions
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Your remote team is struggling to meet lead generation goals. How can you keep them motivated?
The key to successful lead generation and team motivation is FOCUS! Help your team by showing them how to focus on saying the 'right' things to the 'right' people at the 'right' time. Then, role-play multiple times — skills grow with multiple attempts @Brandy Old, co-creator of the Traction Canvas, says. Show them how to spark instant interest with a Seven Second Sale: We help [ICP] | [Verb] | [Problem]. E.g. We help VPs of Finance | Eliminate | Inventory write-downs. This simple framework is one of 9.5 boxes in the Traction Canvas (TractionCanvas.com) Once complete, use @Drew Williams' Traction Playbook tool (TractionPlaybook.com) to align your entire team around best practices for lead generation, qualifying and closing sales.
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How do you validate your customer segments and channels with a traction canvas?
@BrandyOld and I have created an actual traction canvas that helps founders document the 9.5 things that we have found matter most when attempting to get customers (aka traction). They are contained in a traction canvas that can be found at TractionCanvas.com. Here are the 9.5 things: 1) Problem 2) ICP 3) Seven Second Sale 4) Enrolling 5) Emotional Favourite 6) Trigger Events 7) Marketing Moat 8) Disqualifying 9) Won Sales Analysis 9.5) Alternatives Shortly, we'll be leading a group of 100+ through a presentation that explains how to complete all the sections.
Activity
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9.5 Ways to Get Customers ... This Saturday (Nov. 30th) is the third of three free sessions on Perfecting Your Pitch called Mastering Customer…
9.5 Ways to Get Customers ... This Saturday (Nov. 30th) is the third of three free sessions on Perfecting Your Pitch called Mastering Customer…
Shared by Craig Elias
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FREE SESSION - Perfecting Your Investor Pitch ... This Saturday Brandy Old and I will be leading a special free workshop on how to Nail An…
FREE SESSION - Perfecting Your Investor Pitch ... This Saturday Brandy Old and I will be leading a special free workshop on how to Nail An…
Shared by Craig Elias
Experience
Education
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The University of Western Ontario was at the top of my list of universities to attend so when I was given the opportunity to finish my education there I went.
After completing the BUS257 course - pre-requisite for the HBA program - I decided I would rather be in front of people all day, instead of a computer screen all night, and shifted my focus to Business Administration and graduated with a cross-disciplinary degree. -
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Part-time nights then part-time days as I worked toward being able to afford full-time university.
Once I could afford full-time university I applied to the University of Western Ontario and got in! -
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Part-time nights as I worked towards a career in computer programming.
After two years of getting the highest grades of my life, my dad kicked my ass and said if I'm getting such good grades I can't be learning much and that I should go to university instead.
So off to York University I went. -
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Publications
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SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS
Craig Elias & Tibor Shanto
This award winning sales book is endorsed by Stephen M.R. Covey, Keith Ferrazzi, Ivan Misner, Gerhard Gschwandtner, Tim Draper, and others, SHiFT! – Harness the Trigger Events That TURN PROSPECTS INTO CUSTOMERS – describes in detail how to sell more, sell sooner and sell at a higher price simply by harnessing Trigger Events to get in front of highly motivated decision makers at EXACTLY the right time.
When you get to highly motivated decision makers at EXACTLY the right time the sale…This award winning sales book is endorsed by Stephen M.R. Covey, Keith Ferrazzi, Ivan Misner, Gerhard Gschwandtner, Tim Draper, and others, SHiFT! – Harness the Trigger Events That TURN PROSPECTS INTO CUSTOMERS – describes in detail how to sell more, sell sooner and sell at a higher price simply by harnessing Trigger Events to get in front of highly motivated decision makers at EXACTLY the right time.
When you get to highly motivated decision makers at EXACTLY the right time the sale almost happens by itself.
By luck or sheer numbers you’ve had timing happen before, this book will show you how to make it happen again, and again, and again.
Download the first chapter at http://TriggerBook.com
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Innovation is alive and thriving at #InnovationWeekYYC! ✨ We’re beyond humbled to have been part of such an inspiring environment—surrounded by…
Innovation is alive and thriving at #InnovationWeekYYC! ✨ We’re beyond humbled to have been part of such an inspiring environment—surrounded by…
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5 Ways to Attract Investors - Tomorrow .... Tomorrow morning (Saturday, Nov. 16), Brandy Old and I will share 5 Ways to Attract Investors. It's…
5 Ways to Attract Investors - Tomorrow .... Tomorrow morning (Saturday, Nov. 16), Brandy Old and I will share 5 Ways to Attract Investors. It's…
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Over $50,000 in prize money! Brandy Old and I are giving away the secrets that helped four coachable entrepreneurs we recently worked with win over…
Over $50,000 in prize money! Brandy Old and I are giving away the secrets that helped four coachable entrepreneurs we recently worked with win over…
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