Connor Paddon

Learn how we scaled this Shopify client from $15K/m Nov 2023 to $148K in organic search revenue for the past 30 days... A year ago, they did $15K in November, had never crossed $20K in organic, and struggled to scale past $200K in monthly revenue. Fast-forward a year, and they have exceeded $1M in total revenue in the last 30 days. SEO has had a transformative effect on the brand's ability to scale. Here is how we did it: 1. Posted 5 new blog posts monthly (with links to product pages and collections). 2. Built new collections to capture long-tail traffic with optimized content and internal links. 3. Optimized product listings for long-tail searches. 4. Monthly SEO workflows: Track new content and re-optimize for new keywords. Use GSC data to maximize the traffic potential of every important page. 5. We implemented our link-building system within their company. We create manual outreach campaigns where we scrape their keywords and reach out to sites ranking for these keywords to land high-quality links. 6. We answered journalist queries about things they are experts at and landed links from high-authority publications. 7. We found high-authority publications and paid for listings or co-authored articles (advertorial). We then built links to these articles that helped them rank, driving a ton of authority and traffic to the brand. 8. Made sure to resolve conflicts when different pages rank for the same term or react to pages that would not rank. 9. Made sure the site was technically solid. 10. We were consistent and did the right things repeatedly until things started to rank. That's it. SEO is simple, but it is important to do the right things and be consistent.

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Thanks Benjamin Strusnik for calling this out, I've had multiple conversations in the last 2 months about website speed optimisations, specifically on Shopify and it is crazy how easy it is to deceive people around this. Yes - increasing site speed can result in better user experience and typically an increased conversion rate, but there are literally scripts available to manipulate how certain website performance websites read your Shopify store. DON'T FALL FOR THIS 🤬 If the service is anywhere from $100 - $1,000 AUD, I'd suggest it is too good to be true and you should dig a bit deeper 😉 #dontbescammed #peoplesuck #websitespeed #shopify #stores #sitespeed #scripts #manipulation #bebetter #digitalmarketing #digitalagency #reformdigital #websavvy #aboveand

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Every month I audit dozens of Meta ad accounts and pixels for Shopify businesses. I see the same problems over and over. Here's the top 4 issues and how to fix them. ____________________ 🚩 1️⃣ No Consolidation If your business chronically gets fewer than 50 conversions per ad set per week, consolidation is a must. With too little volume, your campaigns never exit the Learning Phase and you end up with Meta "light". To fix this: ▶️ Consider one single ASC campaign with one ad set that explores a series of different creative concepts. ▶️ Launch other campaigns when you've got one campaign out of learnings and operating with acceptable cost-per efficiency. ______________________ 🚩 2️⃣ Using Shopify CAPI You need to have a solid data connection in order to use Meta ads with success. Shopify's free CAPI connection is a basic relay that doesn't work well for very many brands. To fix this: ▶️ Consider upgrading to an advanced data connection (like Popsixle) ▶️ Benefit from order-source routing, 100% event coverage, and custom logic with custom events ______________________ 🚩 3️⃣ Single Size Creative Sure it's fast and easy to just use square images or one size of video assets, but this is holing back your ad performance. Take the time to upload different crops and asset sizes to ensure every ad placement is optimal. To fix this: ▶️ Save a square, vertical, and horizontal version of all creative with thoughtful cropping of each. ▶️ Leverage ASC and other ad types where you can specify the version of creative for each type of placement (square, vert, horz) _______________________ 🚩 4️⃣ Only One Text Option Meta makes it easy to test a wide range of creatives and benefit from when top performers emerging. Not only does this lead to better ad performance, but it offers insights on what is working and why. To fix this: ▶️ Always explore multiple versions of your creative ad copy, headline, and text call-to-action. (Up to 5 versions per parameter) ▶️ Use ad reporting splits to see which versions are performing and learn from what is working ____________________ SUMMARY There are a lot of best practices that can ad up to better ad performance. Remember that campaign structure is one of the four pillars of excellence and often leads to 10-15% better ad performance. Drop a comment or DM if you need help with campaign structure and might benefit from a Meta ad account audit.

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Shopify's stock is getting crushed. But I think the market misunderstands their opportunity. This is my belief about what Shopify's future really is... At the core of the eCommerce business model is the ability to produce a set of units at a clear cost and sell them at a higher cost. That sounds simple but it's actually incredibly complex. One of the core issues that creates complexity is that understanding the actual marginal value of a sale requires data clarity that does not exist for most brands. Even inside of some of the largest companies in our space, COGS and inventory is tracked in a complex web of spreadsheets, PDF invoices and even text messages. Your inventory can often be comprised of units purchased at different prices, from different orders, spanning years of time. Systems to manage availability, purchasing and costs aren't connected to revenue reporting or media planning in any clear fashion. A huge piece of this is because every silo of the organization has a different "home base" Finance might be in quickbooks Operations in fulfill and marketing in a BI tool. They are likely not integrated in any meaningful way and would feel foreign to a user from a different department. This builds language barriers into your organization. So what is the solution? It's Shopify. Shopify's future is, in my opinion, way way way less about the storefront and more about the backend enablement. I think the front end purchasing is going to get disinter-mediated across tons of different locations (Meta shops, tik tok shops, fermat style shops, retail, marketplace etc. etc). websites are an archaic idea But what that means is that the MOST valuable thing a brand will need is a centralized business management system for handling inventory, finance, reporting and planning across a more complex web of distribution. You can already see this in the next way of apps that are being built for the platform. The first wave was all the website plugin stuff... cart upsell, email capture, The now wave is operations. A perfect example is https://lnkd.in/gQb7xe3G (Not a paid promotion). They are brilliantly building a native inventoryOS into your Shopify dash. As former CEO of Chubbies, Kyle Hency, understands the core problem an apparel business needs to solve. And the key is to BRING IT TOGETHER within the home base of the other data in the organization. I think you will see Shopify's next acquisition be something like Finaloop that adds a finance layer to the system as well. We are moving to a world that goes in reverse order of the previous generation... Cash flow > balance sheet > P&L > Sales Dash and until the tools are automated and connected brands will struggle to enable this change. There is no more important problem to solve than this... And Shopify is positioned to do it!

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at [email protected].

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Most Shopify merchants use WhatsApp to hard sell their customer lists. This gets them nowhere. Instead, the trick is to focus 100% of your attention on sending a nurturing welcome sequence: → Set up a WhatsApp widget and popup on your website to build your list → Send order notifications (confirmation, shipment, delivery) to establish trust → Follow up with a thoughtful welcome sequence and ask for reviews to boost social proof The result? - Higher open and engagement rates - Increased customer trust and loyalty - More sales through remarketing Be different than most brands out there. Connect first, and then sell.

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Just had a follow-up call with a Shopify SEO coaching client who invested $1,000 in March for a technical SEO audit, topical map, and coaching session. Thrilled to hear he's already seen a solid ROI. #digitalmarketing #seo #ecommerce #shopify #ecommerceseo #shopifyseo

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🖥 GOOGLE MERCHANT CENTRE AUDIT FOR SHOPIFY 📈 If you run your own Shopify store you might be missing out on a vast portion of your organic results on Google by not maxing out on your Merchant Centre. One of the services we offer is a full audit of your Shopify health including product values, GTIN MPN SKU configuration and everything necessary to connect your store with Google's shopping functions We're already looking at a 379% increase in organic activity for one of our clients compared to the month before #Shopify #Ecommerce #ShopifyDevelopment #GoogleMerchantCentre #GoogleShopping

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Listen to why you should ignore the advice and bring link building in house! Check out the link to the full episode in the comments 👇

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In morning Shopify sales sounds😀 makes my day. my this store is on automation. but sometimes only check ads. But there are a side effects of automation, I use third party to deliver my orders if they do cheat with me then I get loss in my business. currently cpp: < 0.50$ Roas: 13+ for Delivery percentage: Comment down⤵️ #shopify #sales #ecom #fbads

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