“If you’re looking for an experienced, confident digital partner who has been in this biz for 20+ years! and will expertly define and holistically support your marketing strategies even in the most regulated of environments, look no further than Robert and his team. Robert and the whole team will elicit excitement, even from the naysayers, about the possibilities of leveraging new channels. They will seamlessly integrate digital channels into an omnichannel approach and will expertly analyze and pull actionable and meaningful insights from your engagement data for next steps. Complete, 360° support. Trust Robert to enhance your meetings and brainstorm sessions. Robert is personable, optimistic and positive. Highly recommend as your digital/omnichannel partner. ”
About
CEO and Founder of Elite Digital, a leading digital marketing agency based in…
Activity
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So proud of this team that can work together to escape a complex room full of medical clues. We beat the clock 15mins early. Go team ClearMed!
So proud of this team that can work together to escape a complex room full of medical clues. We beat the clock 15mins early. Go team ClearMed!
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Ready to take your marketing to the next level? 🌟 Learn how Taylor Swift, Beyoncé, and Deadpool turned their strategies into viral success…
Ready to take your marketing to the next level? 🌟 Learn how Taylor Swift, Beyoncé, and Deadpool turned their strategies into viral success…
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Welcome to the December 2024 edition of CanadianSME Small Business Magazine! As we step closer to the new year, this issue is dedicated to exploring…
Welcome to the December 2024 edition of CanadianSME Small Business Magazine! As we step closer to the new year, this issue is dedicated to exploring…
Liked by Robert Burko
Experience
Education
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York University - Schulich School of Business
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Activities and Societies: Schulich Baseball Team, Co-Captain Schulich Volleyball Team, DECA Executive, York Marketing Association
Graduated with distinction.
Recipient of York University Entrance Scholarship (90%+ high school avg.)
Part of the GM/Saturn Academic Marketing Pilot Program.
Specialization in marketing and organizational behavior.
Licenses & Certifications
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Salesforce Certified Marketing Cloud Email Specialist
Trailhead by Salesforce
IssuedCredential ID 20685832
Publications
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CASL Survival Guide: Preparing for Canada's Anti-Spam Legislation
Amazon Kindle
CASL (Canada's Anti-Spam Legislation) is one of the most aggressive anti-spam laws in the world, which means organizations cannot send commercial electronic messages (emails or texts) to Canadians after July 1, 2014, without proper consent. The penalties for violations can be up to a million dollars for an individual, and as high as ten million for companies.
The CASL Survival Guide outlines in layman’s terms: the regulations, timing, requirements, penalties and exemptions related to…CASL (Canada's Anti-Spam Legislation) is one of the most aggressive anti-spam laws in the world, which means organizations cannot send commercial electronic messages (emails or texts) to Canadians after July 1, 2014, without proper consent. The penalties for violations can be up to a million dollars for an individual, and as high as ten million for companies.
The CASL Survival Guide outlines in layman’s terms: the regulations, timing, requirements, penalties and exemptions related to this new piece of legislation that impacts every organization marketing to Canadians.
Consent is at the heart of the new law. The guide helps organizations identify whether or not they have proper consent, and if not, how to secure it prior to the imminent deadline via a step-by-step action plan.
Compliance planning must go into high gear now. Elite Email’s CASL Survival Guide is a helpful tool in understanding this new rule book, impacting the digital marketing landscape in Canada.
Key Sections:
- Overview of CASL: understanding CASL, its phased implementation & final regulations
- CASL's Bite: penalties, who is affected & how it is enforced
- CASL Requirements: main requirements, differences between CASL & the Can-Spam Act
- Exemptions from CASL
- An In-Depth Look at CASL Consent
- How To Prepare for CASL
- Will CASL Ultimately Be a Good Thing? (industry opinions)
Honors & Awards
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13th Fastest Growing Marketing Agency in Canada
Canadian Business
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80th Fastest Growing Companies in Canada
Report on Business
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Best Marketing Redesign
Summit Creative Awards
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Growth 500 (Ranked 87th fastest growing company)
Canadian Business
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Best Consumer Website
Summit Creative Awards
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Best Micro-site
Summit Creative Awards
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Ernst & Young Entrepreneur of the Year Nominee
Ernst & Young
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Top 10 Bloggers
ITbusiness.ca
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Entrepreneur of the Year Finalist
Toronto Board of Trade
Business Excellence Awards
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"Under 30" Entrepreneur of the Year
Toronto Board of Trade
Business Excellence Awards
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Featured in Front Page Story in the Toronto Star
Toronto Star
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Top 50 Email Service Provider
Website Magazine
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Featured in CBC Documentary "The Selling Game"
CBC
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Canadian House of Commons Volunteer Award
Canadian House of Commons
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Canada's Top 25 Up & Coming IT Companies
Backbone Magazine
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Canada's Top 300 IT Companies
Bramham Group Inc.
Languages
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English
Native or bilingual proficiency
Recommendations received
10 people have recommended Robert
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