Brendan Reid

Great insight and initiative David Y. Smith. There are many examples that I have seen in years of selling in the B2B space as well as portfolio companies in the private equity space that simply lack the ability to hire talent required to structure and mature their business for success. The value that you are bringing to the Business landscape through Elderberry.work is a great way for businesses to get over the talent deficit and get help to lead and support their organizations future success.

3

1 Comment

🔥Unlock your entrepreneurial journey by acquiring an established Canadian business! Business ownership in Canada is undergoing a transformation due to changing market conditions and demographics. According to our Business Data Lab, approximately 54,000 Canadian businesses—equivalent to 4% of all businesses—are currently available for sale. This situation presents a distinctive chance for aspiring entrepreneurs. Through Entrepreneurship Through Acquisition (ETA), you have the opportunity to acquire established businesses, reducing start-up risks and revitalizing existing operations. 🌟 Feel free to explore this exciting avenue for business growth! Share this post, comment with your thoughts, and tag someone who might benefit from this opportunity! Let’s empower more entrepreneurs together. #CanadianEntrepreneurs #MadeInCanada #CanadianBusiness #GlobalTrade #ExportDevelopment #InternationalBusiness

4

Stop by booth 309 to learn how Watsonx.data can save your company money #thinktoronto

95

1 Comment

SAAS NORTH Conference is one of the best Canadian SaaS conferences, and each year, I look forward to attending and connecting with the top thought leaders investing in great companies, building great ecosystems, and creating the success of the tech community in Canada. This year, Sage is proud to host the Executive Lunch on Thursday, November 14, in Ottawa. If you are interested in attending, please RSVP, if you have not registered for the conference and would like to attend, please direct message me. Here is our agenda for our discussion, we already have an amazing group that will be working together on the best ways to navigate the future: In today’s dynamic SaaS landscape, the role of finance has evolved into a strategic partner essential for driving both growth and profitability. This session brings together Canada’s top SaaS finance leaders for a discussion on communicating with investors, forecasting the future with peer CxOs, and how to build a great team. We will delve into finance’s expanded role in forecasting, investment decision-making, and managing the delicate balance between scaling and profitability. SaaS leaders have shifted away from a “grow-at-all-costs” mentality toward a focus on sustainable, efficient growth. This luncheon promises valuable insights on how early adoption of finance technologies—leveraging data-driven decision-making, optimizing revenue strategies, and enhancing cross-departmental collaboration—serves as a competitive advantage, empowering leadership teams to make impactful decisions and ensure durable, scalable growth.        Thank you David Tyldesley L-SPARK Startup Accelerator 🇨🇦 BetaKit Fellow - AI Meeting Note Taker Staircase Ventures FounderFuel Graphite Ventures Pender Ventures Mistral Ventures Startup TNT Cameal Soverall, CMM Melissa McQueen, MBA ERIC SLEETH Thomas Meyer Janu Debalathas and many others for organizing a world-class conference                         https://lnkd.in/g2m4T7vj

13

Staying ahead of trends enables sales leaders and their teams to anticipate changes in the market and adapt strategies accordingly. This can help you build trust in the market and improves the adaptability of your team to current market trends. In my latest blog, I examine a few ways your sales team can stay ahead of market trends. https://lnkd.in/g8_jC2Hi #sales #Salestips #SalesLeaders #OntarioSalesLeaders #Marketing #MarketTrends #SalesProfessionals #OntarioSales #TheKernGroup

14

1 Comment

Curious about the future of #AI in marketing? I had the honour of speaking about at the SocialNext Digital Marketing Summit in Toronto yesterday organized by Mike Morrison . I joined panelists Richard Wong, Kristie Painting and Xenia Muntean to talk about AI in marketing – the journey from hype to reality. We discussed the necessary responsibility that comes along with AI, how humans will supercharge AI with the right data, that 97% of global organizations feel the increased urgency to deploy AI-powered technologies, and so much more. Coincidently, yesterday was International #GirlsinICTDay and this year’s theme is ‘Are you AI Ready’ – making my time on an AI panel even more special. #SocialNext2024 #MarketingAI #MarketingInnovation #WomeninAI #AIPowered

47

2 Comments

Understanding the impact of your marketing efforts is crucial for success in B2B. Dive into these insights on digital attribution and learn how to track and measure your campaigns effectively. This comprehensive guide from the Canadian Marketing Association is a must-read for B2B marketers aiming to maximize their ROI! #B2BMarketing #Cella #RandstadDigital

3

If you are considering to sell your business, then you definitely need to read this

4

☁️☁️ Cloud adoption is accelerating, and Canadian organizations are focusing on the next horizon of growth. Our survey 200+ Canadian executives and public services leaders, including interviews with Amazon Web Services (AWS), Google #Cloud and Microsoft Azure, indicates that #cloud is becoming less about technology, and more about enabling business value. Kevin Young https://deloi.tt/4b8fXME

10

Explore effective strategies for lead generation, email list building, and boosting sales in Doug Morneau's enlightening podcast. This episode is a goldmine for marketers and business owners looking to enhance their digital marketing tactics and drive sustainable business growth. Don't miss out on these expert insights! 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭: https://lnkd.in/gP-yitSk #EmailMarketing #LeadGeneration #SalesStrategy

4

Explore effective strategies for lead generation, email list building, and boosting sales in Doug Morneau's enlightening podcast. This episode is a goldmine for marketers and business owners looking to enhance their digital marketing tactics and drive sustainable business growth. Don't miss out on these expert insights! 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭: https://lnkd.in/gP-yitSk #EmailMarketing #LeadGeneration #SalesStrategy

2

2 Comments

Today marks the beginning of Canada #SmallBusinessMonth and a new chapter for SMBs! Now it’s easier than ever for small and medium-sized businesses to leverage the same enterprise-grade technology that more than 50% of Fortune 500 companies use to move business forward. https://bit.ly/3N3yeRd #TeamWDAY

6

Three people-focused macro forces are reshaping the talent landscape. How can businesses adapt to these changes and develop a future-ready people strategy? Learn more in EY’s latest article. https://ow.ly/6Xf630sG5Rx #EYCanada #BetterWorkingWorld

5

So far we've helped small business owners in British Columbia receive over $15k in grant funding. Your business may also be eligible to recieve government grant funding of up to $2400 to improve your marketing. Every small business owner feels the stress of trying to stay on top of digital marketing AND run their business. These are things like email marketing, lead magnets, funnels, online sales and SEO. Marketing is more than an essential skill, it’s a business superpower to sell your products, programs and services. If you're a small business book a discovery call and let's see if you are eligble for funding!

4

5 Comments

Five Flavour Friday – A weekly list of 5 things I have interest in!   1.      Job Alerts:  Three incredible Ottawa companies are looking to fill spots. Two related to sales and the other technical expertise. ➡️ Trellis: Partner Account Manager ➡️ Camcloud: Account Executive ➡️ Raven Connected: AWS Developer, Full Stack Developer, Firmware Developer  Fahim Sheikh Brendan Harrison Dan Carruthers 2.     What I’m reading: Bessemer Venture Partner – Rule of X. The Rule of 40 became a popular measure a few years ago. Revenue growth + EBITDA % > 40. That logic has morphed over time to put a heavier weight on growth as a function of valuation. Rule of X = (Growth Rate x Multiplier of 2-3x) + FCF margin. A useful tool for later stage companies but early-stage companies are typically burning cash which makes the Rule of X less relevant. In these cases, we are seeing multiples in the 5-7x ARR range for 35-50% ARR growth, NRR >105%, manageable burn rate and invested capital efficiency (ie. good ARR expansion on a reasonable amount of equity raised).    https://lnkd.in/euPFb7wF    3.   What I discovered: Through a seemingly routine diligence call this week, I discovered something interesting. After we finished the business portion of the call, I discovered through some idle chit chat that Carole Horton, A.Sc.T., MMP, is an author. She has written an illustrative book 📖 to teach children about money and currency. With characters such as Penny, Nico (5 cents), Diamond (10 cents), Doge (the family crypto dog) and others, all part of the Coin family. There are entrepreneurs all around us doing great work. You can purchase through her website (centsofhumour.ca) or Amazon. Keep up the creativity Carole. ⭐️   4.   What is cool: Susan Richards posted on her LinkedIn page an AMA (Ask Me Anything) series. Her intention is to give back to her network, transfer insights gained through experience and help those that have questions. This is an incredible offer from someone that has a lot of wisdom to transfer. Follow Susan and click on the link in her post to submit a question. Thanks for this Susan…the ecosystem thrives because of the work you do.   5.   Quote I am pondering: “What you’re not changing, you’re choosing.” - unknown It’s true. How do 6 words hit so hard. If something isn’t working for you and you’re not making a change, by default you’re choosing a destination you may not want.   #learning #sharing

51

5 Comments

Come and join us for a discussion on PDF remediation and how you can transform your legacy PDF form processes into modern, intelligent digital processes. We are eager to hear your thoughts on how such a service could be beneficial to you. Cheers!

3

Get the new Demographic Drought Report, first!! The population is aging and fewer and fewer people are entering the workforce. This perfect storm of demographic and workforce trends will lead to unprecedented disruption in the labour market. What are the forces shaping this storm, and how can you thrive within it? We'll answer this and more in the report. Receive updates and get early access to our forthcoming Demographic Drought report. Link in comments #lightcast #labourmarket #workforceplanning

3

1 Comment