Ash Andrews

Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

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Defining your essential value is a BIG step in building your brand guide—and it all starts with listening. 👂 When certain words keep coming up in conversations with your team, clients, leaders, and partners, those are clues to your brand’s core value. Want to learn how to spot them? Watch Cheri and Justin share their insights on this powerful process! #BrandStrategy #EssentialValue #BrandGuide #BusinessGrowth

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Here's a simple idea from Content Director Eric Sandy: Lead your content marketing efforts with audio.

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The Hootsuite Q2 2024 Social Media Benchmarks for key industries helps you understand how your results stack up. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. https://lnkd.in/gpGYQFxf

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The physical aspect of B2B direct mail helps it cut through the digital clutter, and targeting and personalizing the mail piece makes an even bigger impact. Read more about strategies for B2B direct mail.

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One of the reason direct mail remains relevant is its ability to integrate seamlessly with digital campaigns. I like to say that direct mail is The Anchor of a marketing campaign. When we use direct mail and digital marketing together, we augment each channels’ strength. This leads to higher engagement.

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As an advisor, staying ahead of investor expectations can feel like a full-time job.   So, how do you ensure your marketing resonates across all channels and keeps your audience engaged? 🤔   Join us on Thursday, August 22nd at 1 pm ET as we dive into mastering omni-channel communications. Learn the key to meeting investor needs, crafting a diverse content strategy, and collecting client feedback that drives growth. - https://bit.ly/3yDGunt   #MarketingStrategy #MarketingTips #GrowthMarketing #ClientEngagement

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Consistent messaging. Productive teams. Discover what a single platform for managing media requests, issues and communications can do for your team.

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🚀 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🔍 Lead generation is the backbone of business growth, but navigating it alone can be overwhelming. From leveraging digital marketing trends to the power of AI, partnering with a lead generation expert like Intent Amplify™ can take your efforts to the next level. 📈 In our latest blog, we explore the evolving landscape of lead generation, the key trends shaping B2B marketing, and how a dedicated partner can drive high-quality leads and boost your sales pipeline. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞 https://lnkd.in/dGtsNnHW & discover how a strategic lead generation partner can unlock new growth opportunities for your business! 👉 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐦𝐞?  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 at [email protected] to learn how we can help. #LeadGeneration #B2BMarketing #DigitalMarketing #DemandGeneration #IntentAmplify #LeadGenerationPartner #SalesGrowth #BusinessStrategy

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Discover how content marketing boosts brand visibility, trust, and engagement for lasting success. Get expert insights on starting your strategy. https://lnkd.in/gtptSWWv

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If you’re starting to build your 2025 sales and marketing content plan, you need to tune into this on-demand webinar. Distribution-industry expert and 3 Aspens Media’s founder and president Lindsay Young shares her content strategy and planning best practices that set content marketers up for success. Lindsay discusses: 🟢 Why you must start with a content strategy if you want to compete 💬 How to collect customer feedback to build content your customers will actually want to read 🧰 Tools for building an editorial calendar ♾️ and much more! https://ow.ly/abCe50Tqgv8 Questions? Reach out to Lindsay at [email protected] today! #contentplanning #2025content #contentstrategy

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We've created a 36-page guide with some essential steps to build a strong foundation for your branding, marketing and thought leadership. Download it today for free and get hands-on tips to: - Refine Your Unique Value Proposition - Buyer Persona Do's and Don'ts - Creating Your Blog & Content Calendar - Recycling Your Content - Nail Downloadables and Newsletters - Get a Handle on Your Social Media - Be in Tune with MRX Podcasts, Industry Events and Publications - Running Your Own Events & PR Get your copy here: https://lnkd.in/dcTrxGeS #MRX #InboundMarketing #B2BMarketing #InsightsCommunity #BrandGrowth

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Is your marketing technology outdated? Learn a 6-step process to evaluate & select the right marketing technologies to boost your ROI. https://lnkd.in/gMkW9Qgd

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Selecting the right accounts is a critical step in implementing an effective ABM strategy. Our free ebook, "Account-Based Marketing: Getting Started with Selecting Accounts," is your ultimate guide to identifying the accounts that are most likely to drive revenue and growth for your business. In this ebook, you'll learn: - The key factors to consider when selecting accounts for your ABM strategy - How to use data and analytics to identify high-potential accounts - Best practices for conducting account research and prioritization - How to create a targeted ABM campaign that resonates with your target accounts - How to measure and optimize your ABM strategy based on account performance Download our free ebook now and start selecting the right accounts for your ABM strategy today! #ABM #b2bmarketing #Demandgeneration

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