Andrea Wojnicki, MBA DBA

Andrea Wojnicki, MBA DBA

Toronto, Ontario, Canada
6K followers 500+ connections

About

My expertise, my passion, is ⭐️COMMUNICATION⭐️. As an executive communication coach at…

Services

Articles by Andrea

  • Less is More - Communicating with Precision

    Less is More - Communicating with Precision

    When you’re talking, how do people respond? Are they engaged? Do people comprehend what you’re saying? Do people think…

    9 Comments
  • What's Your Professional Identity Archetype?

    What's Your Professional Identity Archetype?

    Do you know your “Professional Identity Archetype”? Probably not yet. But here’s your chance! I am excited to share a…

    19 Comments
  • Robots Tell Lousy Jokes: Using AI to Improve Your Communication Skills

    Robots Tell Lousy Jokes: Using AI to Improve Your Communication Skills

    The robots are here—but your communication skills will determine who thrives. While it’s both tempting and terrifying…

  • The Talk About Talk Top Ten!

    The Talk About Talk Top Ten!

    Six years ago, I participated in Seth Godin’s “Podcasting Fellowship,” which served as a catalyst in my career. Last…

    3 Comments
  • Do you have credibility?

    Do you have credibility?

    When you look at the successful people around you, what do you notice? My clients often tell me that the people they…

  • The Talk About Talk Summer Reading List My Top 5 Book Recommendations

    The Talk About Talk Summer Reading List My Top 5 Book Recommendations

    Are you a big reader? I read a lot of non-fiction. In fact, my bookclub often teases me for only reading non-fiction.

    10 Comments

Contributions

Activity

Experience

Education

  • Harvard Business School Graphic

    Harvard Business School

    Dissertation: "Talking About Products, Talking About Me: Consumers' subjective expertise and word-of-mouth behaviors"

Licenses & Certifications

Publications

  • A Simple Way to Introduce Yourself

    Harvard Business Review

    Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about…

    Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself.

    See publication
  • Signaling Success: Word of Mouth as Self-Enhancement

    Customer Needs & Solutions

    This paper highlights the significance and implications of self-enhancement as an important motivation for consumers’ word-of-mouth behaviors. The authors predict and demonstrate that following a given positive consumption experience, experts generate more WOM than if the experience was negative and more than novices. They do so because WOM regarding positive, successful experiences can serve as an indicator, or signal, of expertise. Four controlled experiments and one empirical study support…

    This paper highlights the significance and implications of self-enhancement as an important motivation for consumers’ word-of-mouth behaviors. The authors predict and demonstrate that following a given positive consumption experience, experts generate more WOM than if the experience was negative and more than novices. They do so because WOM regarding positive, successful experiences can serve as an indicator, or signal, of expertise. Four controlled experiments and one empirical study support the theory. This pattern is intensified when consumers’ expertise self-concepts are salient, and it diminishes when the context does not present the opportunity to self-enhance because the outcome of the experience is not attributable to the consumer’s expertise or because the distinction between good and bad products does not require expertise.

    See publication
  • Money Talks - Harnessing the Power of Referral Rewards

    Aimia Insititute

    This study investigated the effectiveness of intrinsic versus extrinsic motivations for consumers' online social-network referrals, specifically across “opinion leaders” and “non–opinion leaders.” The authors utilized a unique dataset that matched a survey with an online field experiment. The empirical results indicated “money talks”—that is, online referral rates were higher when extrinsic rewards were conferred. Notably, the effect of an extrinsic reward was significantly stronger among…

    This study investigated the effectiveness of intrinsic versus extrinsic motivations for consumers' online social-network referrals, specifically across “opinion leaders” and “non–opinion leaders.” The authors utilized a unique dataset that matched a survey with an online field experiment. The empirical results indicated “money talks”—that is, online referral rates were higher when extrinsic rewards were conferred. Notably, the effect of an extrinsic reward was significantly stronger among opinion leaders. In this paper, the authors highlight the significance of reputational concerns and referral motivations in this context. Opinion leaders may have developed a reputation of intrinsically motivated referrals across their social networks, shielding them from potential loss of social capital associated with extrinsic rewards.

    Other authors
    See publication
  • Signaling success: Strategically-positive word of mouth

    University of Maryland

  • Word-of-Mouth as Self-Enhancement

    Summary of Harvard Dissertation (SSRN Working paper with dissertation advisor Professor David Godes)

    Other authors
    • David B. Godes
    See publication

Honors & Awards

  • "Top 3 most read article of 2023"

    Harvard Business Review

    Dr. Andrea Wojnicki's article: "A Simple Way to Introduce Yourself" was one of HBR's top 3 most read articles of 2023. (https://hbr.org/year-in-review)

  • "Most Read Article" of 2022 - Harvard Business Review "A Simple Way to Introduce Yourself"

    Pocket App

    https://getpocket.com/collections/pocket-most-read-articles-in-2022
    Andrea Wojnicki's Harvard Business Review article "A Simple Way to Introduce Yourself" won the Pocket App "most read article" award

  • Foundation Chair's Award

    North York General Hospital Foundation

    Presented to the most worthy Board Member who exemplifies outstanding caring and volunteerism.

  • Rotman Teaching Award

    University of Toronto Rotman School

  • ABCD - Above & Beyond the Call of Duty

    Kraft Canada

  • ABCD - Above & Beyond the Call of Duty

    Kraft Canada

  • Graduated with Distinction - Dean's List

    York University

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