XMC - the Official Sponsorship and Experiential Marketing™ Agency

What an unforgettable Sunday—and a historic moment for NFL fans in Canada! This past Sunday, XMC partnered with the Detroit Lions to host their first-ever activation in Windsor, Ontario, thanks to new international NFL marketing rights. Over 2,000 fans came together to cheer on the Lions as they faced the Buffalo Bills, enjoying larger-than-life branded assets, interactive games, exclusive swag, and chances to win signed memorabilia. The Lions’ growing fan base in Canada brought incredible energy, creating a sea of blue and silver pride that extended beyond the final score. The excitement continues December 22nd as we bring the tailgate experience to London, Ontario. Let’s rally together for another unforgettable game day experience! A huge congrats to the XMC team for making it happen. Go Lions! 🦁 #ExperientialMarketing #DetroitLions #OnePride #eXperienceIsEverything

🎿✨ Empowering the next generation of female skiers! We’re thrilled to have partnered with mackenzieinvestment to bring together 30 incredible girls for a day of connection, learning, and inspiration on the slopes. The day featured special events and on-hill training with Canadian World Cup alpine ski athletes, Valerie Grenier and Laurence St-Germain, as well as retired alpine skier and current CBC Sports reporter Kelly VanderBeek. #SheSki #ExperienceIsEverything #eXperientialMarketing

MONDAY MOMENTS: Developing Strong Corporate Partnerships: Moderator: Mike Samardzic, Partner XMC - the Official Sponsorship and Experiential Marketing™ Agency Anthony Attard, Vice President, Sales Rogers Sports & Media mark ditmars, Vice President, Corporate Partnerships Toronto Blue Jays Julian Franklin, Vice President, Partnership Development & Strategy MLSE (Maple Leaf Sports & Entertainment Partnership) Nelson Lanza, Director and Head, International Sponsorship Marketing, Scotiabank. Photo Credits - Kristina Laukkanen LPPO hashtag#PTSE2024

Earlier today, XMC’s Associate Director, Andrew Bell, took the stage at the SMCC- Sponsorship Marketing Council Canada: Evaluation Learning Lab on the topic Data and Tools for Industry Professionals. Andrew discussed strategy, measurement, and analytic insights, sharing the importance of understanding the partnership, aligning with business objectives, and delivering tailored solutions. He highlighted the valuable agency approach of collective expertise from within a multi-channel environment and the focus on real-time reporting for an “always-on” evaluation cycle. Key takeaways from Andy’s presentation included: • Prioritizing high-impact metrics • Leveraging existing and additional data sources • Building efficient reporting systems for prompt decision-making • Aligning internal reporting with decision-making cycles • Measuring every activation touchpoint, contractual asset, and brand-led initiative   Thank you to the SMCC for hosting an engaging breakfast forum and thank you Andy for sharing such valuable insights.    #SponsorshipMarketing #eXperientialMarketing #eXperienceIsEverything #ROI

XMC Staffing Solutions: Energized for 2025! Peri Luel, Steven Lewis, Patrick McEleney, Mike Samardzic, Brittany Lengauer, Duncan Fraser, Shawna Freitas, Sarah Clarke, Brent Miller, Bryan Fautley, Karan Mann, Alexandra Giffin, Dan Tallent, Caroline Anderson, Madelaine Thomson, Nichole Barrett, Mickhaela Tablada, Lauren Mallais #ExperienceIsEverything #ExperientialMarketing #StaffingSolutions

Developing Strong Corporate Partnerships: Moderator: Mike Samardzic, Partner XMC - the Official Sponsorship and Experiential Marketing™ Agency Anthony Attard, Vice President, Sales Rogers Sports & Media mark ditmars, Vice President, Corporate Partnerships Toronto Blue Jays Julian Franklin, Vice President, Partnership Development & Strategy MLSE (Maple Leaf Sports & Entertainment Partnership) Nelson Lanza, Director and Head, International Sponsorship Marketing, Scotiabank

Shaping the Future of Experiential Marketing™: Key Insights from a Dynamic Summer Season #eXperientialMarketing #eXperienceIsEverything Steven Lewis, Peri Luel, Patrick McEleney, Mike Samardzic, Brittany Lengauer, Duncan Fraser, Shawna Freitas, Sarah Clarke, Brent Miller, Bryan Fautley, Karan Mann, Alexandra Giffin, Dan Tallent, Caroline Anderson

XMC is thrilled to announce Dan Tallent as our new Director, Creative Strategy!   Dan brings unparallel industry expertise and an innovative approach to crafting world-class experiences, which will further enhance the value we deliver to our clients -- both existing and new. With a proven track record that includes award-winning campaigns for Coca-Cola, Investors Group (now IG Wealth Management), the NFL, Bacardi, and Budweiser, Dan has a unique ability to blend diverse creative elements across various marketing channels, all while telling authentic brand stories. Please join us in welcoming Dan! #eXperienceIsEverything #ExperientialMarketing 

XMC Launches into Summer Season. We’ve been working hard preparing for a record-breaking year with 1000+ activations, 30+ incredible clients and our team continues to grow. We’re looking for talented, motivated Experiential Marketing™ and Sponsorship professionals from entry level Account Coordinators to Director level. XMC job postings with role descriptions can be found on xmc.ca. #ExperienceIsEverything #ExperientialMarketing #SponsorshipMarketing #Activations

Paris is waiting! Congratulations to our Sobeys family with the launch of their Feed The Dream campaign to celebrate the Paris 2024 Olympic and Paralympic Games. As the Official Grocer of the Canadian Olympic and Paralympic Teams, Sobeys celebrates families, friends, and communities in support of Canadian athletes and their journey to Olympic and Paralympic success. XMC has played a critical role leading project management, athlete management, partner management, experiential initiatives, and employee engagement programming. #eXperientialMarketing #Sobeys #FeedTheDream #TeamCanada #Olympics #Paralympics #Paris2024 Sandra Sanderson, Erika DeHaas, Zak Bannerman, Adam Onysyk, Derek Kent, Tara Thomas, Patrick McEleney, Brittany Lengauer, Bryan Fautley, Stefane Deeks, Casey Dobson, BBDO Worldwide, UM Worldwide, North Strategic, Tru