New podcast episode online!
What makes a challenger brand? Rahul Raj from 5&Vine suggests that challengers should contest both the economic model and incumbency of existing entities they square up against in market. Given that Canada Day just passed, we're in the semi-finals of Copa América tomorrow and will be sending athletes to the Olympics in a few weeks... ...I asked Rahul whether Canada itself is a challenger brand... ...and he said yes, we are! This great episode of the StartWell Podcast is going to be insightful for anyone interested in marketing who loves championing underdogs :) *Peep the comments for a link to the showpage with a full multi-cam HD video episode!