SponsorPulse™

Excited to share the latest article from WARC featuring our latest study on the Paris 2024 Olympics 🇫🇷🔥 Olympic sponsorship is driving a significant boost in engagement, and the Paris 2024 Games have already taken second place in sports engagement among Americans and Canadians—surpassing the Tokyo 2020 Olympics! Curious about the full insights? Click below to read the full article ⬇️ https://lnkd.in/g8UVfP7y? #Olympics #Paris2024 #Sponsorship #SportsMarketing #Engagement 

As we approach the new year, we’re unwrapping the top 🎁 12 Sponsorship Trends to Watch for in 2025 🎁. From sports partnerships and celebrity endorsements to innovative tech collaborations, the sponsorship world is evolving rapidly, and staying ahead of these shifts is key to future success. Want a sneak peek at the trends that will drive the future of sponsorship? Sign up for our newsletter to get these insights delivered straight to your inbox. ⬇️ https://lnkd.in/gKWUqcpB #Sponsorship #MarketingTrends #2025Sponsorship #BrandPartnerships

Tim Hortons partnership with Special Olympics Canada is a standout example of how brands can make a difference while driving engagement. 🍩 ☕ Through the creation of the Special Olympics Donut, Tim Hortons not only raised crucial funds but also amplified awareness for athletes with intellectual and developmental disabilities. Key Ingredients for Success: ➡️ Shared Values: Tim Hortons’ commitment to diversity and inclusion, including hiring athletes, strengthens the cause. ➡️ National Reach: With a vast network of franchisees, Tim Hortons reaches communities coast to coast. ➡️ Unique Products: The limited-edition donut creates excitement while supporting a meaningful mission. 🎯 Ready to create impact through your brand’s purpose-driven partnerships? Read the full article for more insights on how Tim Hortons’ strategy is transforming attitudes—and how your brand can do the same. https://lnkd.in/ghYuussV #SponsorPulse #Sponsorship #

🚀 Our webinar: The Race for a Global Fan Base in 2025 is coming up on November 19th at 1pm! 🚀 If you haven't registered yet, now's the time.   SponsorPulse's Neal Covant and Adam Mitchell will be diving into the globalization of sports, as teams, leagues, and events vie for a passionate international fan base.   🌍 How big is that opportunity?   More than 1.2 billion consumers around the globe have engaged with at least one sports league, team, or event in the past 12 months. Join us as we dive into consumer behaviors, consumer attitudes toward sponsors, and the organizations whose strategies are delivering gains in the market including players from rugby, cricket, baseball, football and more. Save your spot today 🔽 https://lnkd.in/gMEy-qe3  

🌟 Unlocking Sponsorship Success with MLB! ⚾ With a nearly year-round calendar of 162 regular-season games and an intense postseason, MLB provides a consistent stream of exposure that has proven invaluable for brands looking to grow awareness and drive engagement. Long-standing partners like Gatorade, Budweiser, and Mastercard have reaped the rewards of MLB sponsorships over the decades, while new brands can tap into this rich tradition to connect with fans. 🤔 Curious about how to leverage MLB’s potential for your brand? Check out our latest blog for insights and strategies on maximizing sponsorship impact. Read more here ➡️ https://lnkd.in/gAzSz2u3

🌍 What are sport entities around the globe doing to capture consumer attention, and are fans really taking note? Join SponsorPulse's Adam Mitchell and Neal Covant on November 19th at 1pmEST for an insightful live discussion where they’ll dive into: ➡️ Global Fan Base Dynamics: Gain insights into the fan bases of top-tier sports leagues, teams, and athletes. ➡️ Trends in Sports Globalization: Explore emerging sports formats, international leagues, and the impact of digital platforms. ➡️ Strategies for Engagement: Discover how organizations are engaging and retaining international fans through localization and community building. ➡️ Future Predictions: Who’s leading the race for a global fan base in 2025, and what will it take to stay competitive? Don’t miss this opportunity to learn how to continue building a thriving global fan base in 2025 and beyond. 👉 Save your spot: https://lnkd.in/g8PrS5rE #SportsMarketing #Globalization #FanEngagement #Webinar #SportsBusiness

🚀 As brands compete for the attention of Gen Z and Gen Alpha, the WNBA presents an incredible opportunity for sponsors. Nearly half of young Americans are engaging with this dynamic league, making it a key platform for connection. In today’s consumer landscape, attracting Gen Z and Gen Alpha is essential. They’re connected, mindful, and soon-to-be powerful spenders. With these demographics making up 41% of the U.S. population and nearly half of the global population belonging to Millennials or Gen Z, brands that capture their loyalty now will reap the benefits for years to come. 📈🏀 For brands aiming to connect with a young, diverse, and engaged audience, the WNBA is a must. With 36 sponsors at the start of the season, including tech giants like Google, Microsoft, and Coinbase, brands investing in the WNBA see an average 36% increase in purchase consideration. This interest has led to partnerships like Bumble joining midway through the season. 👏 Check out our latest article for more insights ➡️ https://lnkd.in/gzcDXTCq #WNBA #Sponsorship #SponsorPulse #GenZ

🏀 🙌 The NBA continues to lead in innovation, blending its global marketing strategy with creative sponsorships that resonate with its young, diverse, and tech-savvy audience. As the fan base evolves, so do the brands that partner with the league, creating impactful experiences that matter. 📊 📱 Technology and automotive sponsorships are seeing significant growth, reflecting the interests of NBA fans. Brands like Google, Meta, and Microsoft are investing in initiatives that go beyond traditional advertising, are demonstrating a commitment to both innovation and social impact. Read our latest article to learn NBA’s emerging brands ⬇️ https://lnkd.in/gsxRPBzt #Sponsorship #NBA #SponsorPulse #Sponsorshipmarketing

We've partnered with WARC to explore new sports sponsorship opportunities that are on the rise with a recent article: Marketers take note: A new wave of sport sponsorships opportunities 👏 We're highlighting emerging sports attracting enthusiastic audiences beyond the major leagues 🚀 Read it here  ➡️ https://lnkd.in/gzKBp3CG? #SportsSponsorship #SponsorPulse #BrandPartnerships

🚀 The UFC: From Niche Sport to Global Powerhouse 🌍 The UFC has come a long way from its early days as a niche combat sport. Today, it stands as a global entertainment giant, attracting a diverse range of sponsors—from premium clothing and beauty brands to beer and cryptocurrency companies. This shift reflects an evolving audience that now includes a significant number of female fans and higher-income demographics. As brands recognize the value of engaging with the UFC's passionate fanbase, they’re seeing impressive returns in visibility and consumer loyalty. Our Benchmark Report shows that nearly 50% of UFC fans are aware of sponsor brands, and 35% are more likely to purchase their products. 🤔 Curious about how the UFC’s evolution is changing the sponsorship landscape? Read the full article for deeper insights into this dynamic shift and what it means for brands looking to tap into the UFC's immense potential ⬇️ https://lnkd.in/gH3kw-nY #sponsorship #ufc #SponsorPulse