Social Nature helps natural brands get discovered on shelf 🌿 and drive products off it 🛒 . With our shopper marketing solutions, you can: ⭐ Strengthen retail listings: Drive sales at natural and conventional retailers, boosting current listings and supporting new product launches ⭐ Collect valuable shopper insights: Gain real-time data on customer behavior to optimize your marketing strategy ⭐ Build social proof: Generate ratings and reviews to syndicate across e-commerce and retailer platforms, enhancing trust with consumers and buyers ⭐ Increase brand loyalty: Re-engage customers with promotional offers, keeping your products top of mind—and in their carts Let’s work together to create an omni-channel shopper marketing strategy that helps you win at retail. It’s time to turn trials into loyal customers and insights into measurable growth 📈 Talk to our team👉 https://lnkd.in/gNQ-nHiC #ShopperMarketing #OmnichannelMarketing #ShopperInsights #CPG #EmergingBrands
Social Nature
Internet Marketplace Platforms
Vancouver, British Columbia 5,009 followers
Where natural products come to win at retail.
About us
At Social Nature, we aim to get more natural products onto grocery shelves and into people's cupboards. Powered by over 1.2 million shoppers, our online to in-store product discovery platform helps natural brands reach new consumers, drive sales and gain insights. Over 600 natural brands in the food, beverage, health and beauty space trust Social Nature to help them acquire their target consumer. We can drive sales at your key retail accounts, drive trial for new product launches and generate in-market shopper insights, including product reviews. Want to convert our 1.2M shoppers into in-store sales and insights? Book a call with one of our CPG Growth Strategists to learn more ➤ business.socialnature.com Looking to try natural products at retailers near you? Sign up to #trynatural ➤ www.socialnature.com
- Website
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business.socialnature.com
External link for Social Nature
- Industry
- Internet Marketplace Platforms
- Company size
- 11-50 employees
- Headquarters
- Vancouver, British Columbia
- Type
- Privately Held
- Founded
- 2015
- Specialties
- CPG, Product Sampling, Natural Products, Consumer Insights, Product Reviews, Digital Marketing, Health & Wellness, Food and Beverage, Focus Groups, Retail Support, Review Syndication, Brand Marketing, Product Marketing, CPG Marketing, Customer Acquisition, Product Distribution, Product Demos, Food Retail, Beverage Retail, Shopper Insights, and Shopper Marketing
Locations
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Primary
1238 Homer St
Vancouver, British Columbia V6B 2Y5, CA
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251 Little Falls Dr
Wilmington, Delaware 19808, US
Employees at Social Nature
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David Barach
Experienced CEO, COO, CPO, CFO, available to help you take your software startup to the next level.
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Annalea Krebs 🌎
Founder & CEO at Social Nature #trynatural product discovery platform with 1M+ members. Certified B Corp. Recognized as one of the Fastest Growing…
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Justin Perkins
Executive coach, former Founder guiding early stage leaders, entrepreneurs, Founders, CEOs, executive teams.
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Marco Ciffo
Product Leader | UX, Impact, Growth | Blending Creativity, Insights, and Relentless Execution to Build Products that Elevate Lives
Updates
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🎉 Celebrating Excellence: Our Annual Leadership Principle Award Winners!🎉 At Social Nature, our leadership principles are more than just words on a wall – they’re the values that guide how we work, grow and succeed together. This year, we’re thrilled to honor the incredible team members who live these principles every day and inspire us all to do the same. Let’s give a big round of applause to this year’s award winners: 🏆 Focus on Impact: Rami Gonzalez 🏆 Make It Happen: Carlos Estevez 🏆 Customer Champion: Leslie Ledford 🏆 Win Together: Kristine Hur 🏆 Own Their Craft: Caitlin Beatty 🏆 Keep It Real: Sergio Agudelo Each of these individuals exemplifies what makes our company special – a dedication to excellence, collaboration and staying true to our core values. We’re also so proud of the many team members who were nominated this year. Your contributions remind us that leadership is everywhere within our organization. Here’s to building an even stronger future together! 🙌 PS - We're hiring! If you're interested in joining our team of changemakers and winning your own award in 2025, then check out the positions we have available: https://lnkd.in/g23mu9tv #LeadershipAwards #CoreValues #CultureInAction #Congratulations
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🌟 Cheers to a year of discovery! 🌟 As 2024 winds down, we’re reflecting on an incredible milestone: 1,292,270 products were sampled through Social Nature’s platform this year! 🎉 That’s not just a number—it’s over a million opportunities for brands to: ✨ Spark connections with their target customers ✨ Strengthen relationships and support key retail accounts ✨ Uncover actionable shopper insights to win at retail This milestone celebrates how many brands trusted us to help them achieve their goals and how many high-intent shoppers turned to Social Nature's platform to discover better-for-you products 🌿! Here’s to growing even smarter in 2025! 💡 Ready to achieve your goals? https://lnkd.in/gqW2b9qd PS - We want to know... what’s been your favorite product discovery of the year? Share below! 👇 #ProductDiscovery #CPGInnovation #ShopperInsights #CPGmarketing #CPGbrands #emergingbrands #DigitalSampling
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🎄 Celebrating the season with the Social Nature team! 🥂 Last week, our team members took a well-deserved break to celebrate the season and share some laughs! In Vancouver, we “swept” away the stress of Q4 with a spirited curling match 🥌❄️. Meanwhile, our Toronto crew wrapped up the year with a cozy holiday lunch, filled with good eats and even better company. 🍴✨ Whether sweeping stones or sharing laughs over good food, it’s always great to come together and celebrate the moments that make us a team💚. 🌟 We're wishing you all a season filled with connection, gratitude, and holiday cheer! #HappyHolidays #SocialNature #TeamTime
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📢 Let's chat about something really important that a lot of CPG brands snooze on: understanding customer purchase intent and frequency stats. These insights can really help CPG brands gain a competitive edge, build loyalty and improve sales strategies. Swipe through ➡️ to learn more about why this data is so crucial for your brand and see how Social Nature can help you access and make sense of these stats. We're here to help you. After your campaign, we can walk you through your shopper insights and highlight the info that can make a difference in your marketing efforts. Let's chat 👉 https://lnkd.in/gqW2b9qd #PurchaseIntent #CPGbrands #ShopperMarketing #MarketingData #CPGsupport
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Social Nature's digital sampling campains help get your products into the hands of the right people 👐 . Our community of over +1 million shoppers shares our belief that every shopping trip is a chance to make the world better 🌎 —by choosing purpose-driven, better-for-you products. When a member joins Social Nature, we gather 52 key insights about them, including where they shop, how much of their cart is organic, their health goals, and more. This allows us to match your natural products with high-intent shoppers who fit your targeting criteria. Once there’s a match, we guide shoppers through the funnel and into the aisle to try your products. Because shoppers only sample and review products they’re genuinely interested in, engagement stays high! We’ve already partnered with thousands of natural brands to help people #MakeTheSwitch to products that are better for people and the planet. Learn more about our community and running a Social Nature campaign 👉 https://lnkd.in/gqW2b9qd #DigitalSampling #ProductSampling #CPGmarketing #ShopperMarketing
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📽 Check out this authentic #review from one of our +1 million community members who tried a GOODLES product she found through Social Nature! This shopper highlights the health benefits and other key product attributes of the natural brand before comparing it to a major conventional competitor 👏 . We’ve supported over +600 CPG brands, from industry veterans like Bob’s Red Mill to exciting newcomers like GOODLES, connect with shoppers who are ready to make the switch to better-for-you product options AND share their valuable insights to help brands like YOURS grow into household names. Curious how we can help your brand drive trial with your ideal consumers? Talk to our team ☎ https://lnkd.in/eNxA5kXw 📽credit: @casabolanos #UGC #Reviews #CPG #CPGbrand #ShopperMarketing #productreviews #reviewsyndication #brandawareness
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🚨 Newsflash 🚨 The recency of your reviews is just as important as the quality and quantity. “Between 70% - 80% of consumers don’t trust reviews if they weren’t written within the last 3 months,” shares Katie McKeever from Yotpo. Grab your notepad! Our latest CPG Unpacked webinar is filled with essential tips and vital insights that will help CPG brands maximize the value of their shopper reviews to build social proof with target consumers AND win at retail. Recording is now LIVE here 👉 https://lnkd.in/g3m6n5Wz #Webinar #Reviews #Yotpo #ReviewSyndication #AuthenticReviews #ShopperMarketing #CPG #CPGbrands #CPGsupport #WinAtRetail
Get Reviews & Shopper Insights with Social Nature
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🌟 It’s #GivingTuesday! 🌟 After the buzz of Black Friday and Cyber Monday, today is all about giving back. 💙 #GivingTuesday is a global movement that inspires people and organizations to create positive change in their communities—and beyond. This year, the Social Nature team is proud to support Covenant House Vancouver’s Holiday Backpack Campaign! 🎒✨ This incredible program provides backpacks filled with essentials and kindness for youth ages 16–24. Our team is collecting donations at our office to deliver to Covenant House on Dec. 13. Want to join us in supporting this amazing cause? Visit Covenant House Vancouver 👉 https://lnkd.in/gWNreK8 to learn more and donate. Your generosity goes even further today with TRIPLE-matched donations! 🙌 Let’s fill those backpacks together! 🎁 #CommunityLove #SupportYouth #SocialImpact #BusinessForGood
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Pssst... 🫣 Is that an opening we see in your calendar TODAY at 10am PST | 1pm EST? Then grab a coffee ☕ and join us for our insightful CPG Unpacked webinar with Katie McKeever, Director of Product Marketing at Yotpo. We’re diving into: ✨ How to make reviews work harder for your brand ✨ Turning shopper feedback into powerful marketing tools ✨ Building trust (and sales!) through social proof Reviews have become vital for natural brands looking to stand out online and on the shelf. Get into more people's cupboards by learning how to leverage this strategy with expert tips! 👉 Register now and don’t miss out! https://lnkd.in/gjUw8i4m Can’t make it? No worries—register anyway, and we’ll send you the recording! This is your chance to ask the experts at Yotpo all your burning questions to help your brand get maximum impact in 2025. 🚀 #UGC #Webinar #ShopperMarketing #RetailStrategy #CPG #NaturalBrands