Revenue Pulse (RP)

One thing we can always predict is that life is unpredictable. With that said, our "MOPs 2025 Predictions" livestream scheduled for today will be moved to the new year. We apologize for this last-minute change and appreciate your patience. Be on the lookout for more info in January!

The results are in for the “Leadership” predictions we made last December… How did we do? 🔮 1️⃣ Prediction: Who is the Sheriff? When are they coming to town? The question of who takes leadership and governance over AI is expected to become increasingly prominent in 2024. This was a hit ✅ There is still variability regarding who is leading the AI mandate. Celigo's "AI Trends and Operations Report 2024" report shows IT departments lead AI adoption in 26% of cases, while departments themselves lead in 19%, and C-Suite in 17%. And most companies (68%) now support "Citizen Developers" – allowing non-technical staff to create and manage AI solutions. Meanwhile, the role of Chief AI Officer has grown significantly, with a 70% increase from 2023 to 2024 according to Altrata. -- 2️⃣ Prediction: Artificial intelligence operations (AIOps) is likely to emerge as a role or function we will see develop in 2024. Marketing, sales, IT, Legal (and others) might all have a seat at the table. This was a hit ✅ Several research companies (Fortune Business Insights, The Brainy Insights, Research & Markets, etc.) have published reports showing the AIOps market size has grown about 17-26% (depending on the methodology of the report) from 2023 to 2024 and is projected to continue growth by 21-28% CAGR for the next several years. AIOps has emerged and is here to stay. -- 3️⃣ Prediction: Efficiency gain recognition will lag. Leadership will grapple with how to recalibrate based on the extra time generated from AI-driven efficiencies. This was a hit ✅ A report from Boston Consulting Group found that 74% of organizations struggle to achieve and scale value through AI adoption. Companies who succeed understand that investing in people and processes-related issues is the most important: "Too many lagging companies make the mistake of prioritizing the technical issues over the human ones." And for many organizations, inconsistent, individual productivity gains are hard to measure in a way that converts to tangible efficiency gains on a company-wide level. -- 4️⃣ Prediction: We predict that in 2024, organizations will double down on strategies to enhance output and performance without proportionate increases in resources. It will be a year of "Doing even more with even less". This was neutral 🟡 Organizations are indeed doubling down on output-enhancing strategies, but there is proportional spending in new areas (AI). In Invoca's "State of AI in B2C Digital Marketing" report, the rising sentiment across organizations is: “You gotta spend money on AI to save money". Nearly 95% of marketers said AI helped them spend their budgets more efficiently and 90% plan to increase their AI investment in 2025. -- And that's it for 2024! But what about next year? 🤔 Join Joseph Peters and Andy Caron LIVE in 24 hours for their MOPs 2025 predictions! (December 18th @ 10am PT / 1pm ET) ⬇️ Save your spot through the link in comments ⬇️

Last December, we made bold predictions about “Data & Platforms” in 2024. So, how did we do? 🔮 1️⃣ Prediction: DataOps will become an important role and an opportunity that MOps can raise their hand for. Data is the new gold rush. This was a hit ✅ DataOps as a discipline and industry continues to grow. In their August 2024 "Market Guide for DataOps Tools", Gartner reports a significant increase in client interest in DataOps tools. They also predict that the escalating demand for DataOps tools will continue to drive market growth for the next 2 to 3 years. - - 2️⃣ Prediction: We are going to see a shift from database marketing to data-based marketing. The data itself and how you work with it will become more important than the platform you’re using. This was a hit ✅ Ascend2's "Data-Driven Marketing 2024" survey shows a steady increase in the importance of data-driven paid advertising for marketers, rising from 29% in 2022 to 37% in 2023 to 41% in 2024. This tells us that more marketers are recognizing the value of leveraging data-based insights to improve campaign ROI. The same survey shows that targeting segmented audiences, real-time decision-making, and maintaining quality data are far greater concerns for marketers than implementing and managing the right tech (platform importance). - - 3️⃣ Prediction: CDPs (Customer Data Platforms) will start to replace marketing and sales platforms as the new home for business data, acting as a central/core data source. This was neutral 🟡 In Ascend2's "The Future of the Martech Stack 2025" survey, 20% of respondents plan on investing in CDPs over the next 12 months. And “The State of Martech 2024” report shows that CDPs are in 36.9% of martech stacks – which rises to 53.7% when looking only at B2C and B2B2C respondents. So, while CDP prominence rose throughout 2024, growth has been slower than we thought. - - 4️⃣ Prediction: Snowflake, Braze, Iterable, Workato, and Syncari will be key platforms to watch. This was a hit ✅ Every company we mentioned saw significant growth in 2024. YOY revenue increased by 29% for Snowflake, 22.7% for Braze, and a whopping 88.4% for Syncari. Iterable was just recognized as a "G2 Enterprise Software Leader" for the third year in a row. And Workato was named a leader in the 2024 Gartner Magic Quadrant for the sixth straight year – Workato was also named one of the fastest-growing companies in North America on the 2024 Deloitte Technology Fast 500! - - Those are the results for our “Data & Platform” predictions! But what does 2025 look like? 🔮 Joseph Peters (CEO) and Andy Caron (President) have more bold predictions for the year ahead. They’re revealing them LIVE on: 🗓️ Wednesday, December 18th @ 10am PT / 1pm ET ⬇️ Click the link in the comments to save your spot ⬇️

Let's revisit the bold predictions we made last December about "Content"... How did we do? 🔮 1️⃣ Prediction: AI-generated content is going to shift our perceptions of what is high-quality today, versus tomorrow. Video and personalization will become commodities. It will be important to look ahead to innovations and not just follow. This was a hit ✅ A Bynder survey in 2024 revealed that 82% of people accept AI-assisted content only if it maintains a human feel. Once they figured out that AI was involved though, 52% felt “less engaged”. And on the video side; while a Reuters report showed strong public opposition to AI-generated visual content, HeyGen AI videos are becoming more and more realistic. It’s getting harder to tell what is human-made vs. AI-generated. All of this has big implications for what we perceive “high-quality” content to be in 2024. Specifically, if we want our content to feel “high-quality” to the majority of people, it has to feel authentic with a “human touch” – regardless of whether or not AI is used. Convincing visual content and authentic personalization are now commodities that massively contribute to this perception of quality. -- 2️⃣ Prediction: Death by inbox. The cost to generate content will continue to drop and inboxes/feeds are going to be overwhelmed. This was a hit ✅ The cost to generate content definitely continues to drop; Capterra's "GenAI for Social Content" survey supports this, showing that 39% of marketers use generative AI for social media content with 90% of them reporting significant cost savings. And in Hubspot's "2024 State of AI" report, marketers said generative AI saves them 3 hours per content piece. As content generation costs fall, email inboxes continue to fill up, with Statistica reporting there will be 362 billion emails sent by the end of 2024 – up by 4.3% (or 15 billion emails) from 2023. And the same can be said for our feeds. A Copyleaks study published earlier this year found an 8000%+ increase in AI-generated content online from November 2022 to March 2024. -- 3️⃣ Prediction: Unique content wins. Ok content will become noise. Creativity will be more important than ever to reach audiences. This was a hit ✅ With the influx of AI-generated content over the past 12 to 18 months, it's more difficult than ever to cut through the noise and stand out. Mediocre content has become easier to produce, cheaper to produce, and less engaging for audiences (as discovered in the Bynder survey we mentioned above). There is a real push to think outside the box while maintaining a distinctly "human feel", in order to resonate with consumers. -- That's 3/3 ✅ for "Content" predictions! And don't miss out on our upcoming predictions for 2025 🔮. Joseph Peters (CEO) and Andy Caron (President) will present them LIVE on: 🗓️ Wednesday, December 18th @ 10am PT / 1pm ET ⬇️ Click the link in the comments to save your spot ⬇️

Want to stay ahead of the curve next year? Join Joseph Peters (CEO) and Andy Caron (President) as they make bold MOPs predictions for 2025! It's happening LIVE on 🗓️ Wednesday, December 18th @ 10 am PT / 1 pm ET. Save your spot here: https://lnkd.in/ebPcHyri P.S. The predictions they made last December for 2024 have been pretty spot-on 🔮

Happy Thanksgiving from the RP Team! 🦃 🥧

Last December, we made some bold predictions about 2024. So how did we do? 🔮 Our predictions covered several categories, but today we're focusing on a big one: "AI Innovations" Let's jump right in. 1️⃣ Prediction: Mini "AI Hype Cycles" will mean we go through a series of leadership fits and starts. Embrace the fact that “We don’t need this” will evolve to “Do we need this?” to “Why don’t we have this?” This was a hit ✅ Data from a recent report by McKinsey & Company shows: 65% of survey respondents across various organizations reported using generative AI in their operations. This is up from just 34% in 2023. This tells us, at a general level, organizations do seem to be asking themselves "Why don't we have this" regarding AI. 2024 was a big year for AI adoption. -- 2️⃣ Prediction: AI agents will be able to execute sequences and tasks. Imagine a task takes 31 steps. Agents will be able to perform some of those tasks (with guidance) with new capabilities with vision/multimodal AI. This was a hit ✅ Agents are here. Agentforce and Agent.ai have brought workflow agents to the market. While it’s early days, true autonomous or semi-autonomous agents have just entered the game. Cognition’s “Devin” gave us a glimpse of a developer/programming agent. Anthropic also released autonomous capabilities for developers and some exciting use cases have started taking shape. Agents have arrived, with much more to come in 2025. -- 3️⃣ Prediction: AI optimization (AIO) will rise in importance relative to SEO. Google search as we know it will decay. Generative search will provide users more value and utility than links and sponsored links. This was a hit ✅ Just this past May, Google implemented generative AI directly into search results. It brought "Expanded AI overviews, more planning and research capabilities, and AI-organized search results" – all on the back of their custom Gemini model which continues to improve. -- 4️⃣ Prediction: Hallucinations in AI will decline. The key players will refine their models. New approaches like WOE (world of experts) and strategies like RAG (Retrieval Augmented Generation) will also boost efficiency/accuracy and gain interest in 2024. This was a hit ✅ Although hallucinations still occur, they have definitely declined in frequency. All the models have improved performance in different ways too. “Chain of Thought” prompting has transformed ChatGPT, enabling more complex tasks. Anthropic’s Claude has improved its coding capabilities with the new Sonnet 3.5 model – going from 3% accuracy in programming to 50%. RAG is still a great option for custom data sets and domain-specific knowledge. -- That's 4/4! ✅ And if you want to stay ahead of the curve next year: Join Joseph Peters (CEO) and Andy Caron (President) as they make bold MOPs predictions for 2025! It’s happening live on 🗓️ Wednesday, December 18th @ 10am PT / 1pm ET. ⬇️ Click the link in the comments to save your spot ⬇️

⬇️ Available Now ⬇️ Last week, Lauren McCormack & Brooke Bartos hosted: "Don’t Ask, Don’t Get: How to Secure Budget for Your Team in 2025" They shared 5 practical tips for creating compelling budget requests so your marketing team can get the resources it needs for the year ahead! Watch the full recording here:  https://lnkd.in/eZ4xaM-p We hope you find this session useful!

Need more budget for your team in 2025? There's still time to save your spot ⬇️ Join us for: "Don’t Ask, Don’t Get: How to Secure Budget for Your Team in 2025" This will be a practical session on creating compelling budget requests so your marketing team can get the resources it needs for the year ahead. When: Tomorrow! (Thursday, Nov. 21st) @ 10 am PT / 1 pm ET Hosted by: Lauren McCormack (Vice President, Revenue Pulse)   Brooke Bartos (Director of Marketing Operations & Analytics, InvoiceCloud) Save your spot here: https://lnkd.in/eyryH-cj

So many marketers have this question on their mind right now: How can I get my 2025 budget requests approved? Especially when marketing budgets have been shrinking year-over-year. To help you get the resources your team needs to succeed ⬇️ Lauren McCormack put together 7 practical tips on creating a compelling budget proposal that leadership can confidently get behind. Dive into them here: https://lnkd.in/ejNMNVYb