PS&Co Brand Studio

What a great opportunity it was for our team to visit the Organic Ocean Seafood Inc. offices last month. Situated right on the water in Steveston Harbour with a beautiful view of Shady Island, we were treated to a delicious 5-course lunch, prepared for us by Robert Clark C.M., the company’s Chief Culinary Officer. We dined on smoked salmon, seared tuna, fresh shrimp, scallops and more, experiencing the taste and quality that is Seafood Naturally first hand. #BCorp #PurposeDrivenBusiness #BusinessAsAForceForGood #BrandStrategy #Marketing #Design #Advertising 

7 inspired answers by Chloe Lan, senior designer at PS&Co: When you were young, what did you want to be when you grew up? An art teacher or graphic designer. Who inspires you? Paul Rand. And my kids. What’s your favourite colour? I love many colours, but blue wins since it’s what my last name translates to in Chinese. What’s your favourite word? “Squiggles.” What’s something you’ve always wanted to do? Bike in the countryside of Taiwan and show my kids where I grew up. What’s your favourite place? Home. What's your idea of happiness? Traveling and learning new things while spending time with friends and family.

Building on our recent brand refresh for United Way British Columbia, the nonprofit asked us to create a campaign to elevate awareness of all the important work they do across B.C. Because while people are familiar with the organization by name, many cannot pinpoint exactly what they do to help so many people in need. We went to work to create a campaign that really leans into the breadth of programs and activities United Way British Columbia leads and supports, the ways they strengthen our communities by reinforcing the vital connections that help so many people across the province. We created a manifesto-style video—using existing client-owned footage and supplemental stock—and a radio spot, sharing concrete examples of the impressive array of work United Way BC does every single day. From emergency relief to programs for kids and seniors, food security, helplines and so much more, United Way BC truly is united for people in need. We hope this campaign helps further unify their brand. A big shout out to the talented editor David McDonald for helping us weave it all together. #PurposeDrivenBusiness #BusinessAsAForceForGood #BrandStrategy #Marketing #Design #Advertising

Building on our recent brand refresh for United Way British Columbia, the nonprofit asked us to create a campaign to elevate awareness of all the important work they do across B.C. Because while people are familiar with the organization by name, many cannot pinpoint exactly what they do to help so many people in need. We went to work to create a campaign that really leans into the breadth of programs and activities United Way British Columbia leads and supports, the ways they strengthen our communities by reinforcing the vital connections that help so many people across the province. We created a manifesto-style video—using existing client-owned footage and supplemental stock—and a radio spot, sharing concrete examples of the impressive array of work United Way BC does every single day. From emergency relief to programs for kids and seniors, food security, helplines and so much more, United Way BC truly is united for people in need. We hope this campaign helps further unify their brand. A big shout out to the talented editor David McDonald for helping us weave it all together. #PurposeDrivenBusiness #BusinessAsAForceForGood #BrandStrategy #Marketing #Design #Advertising

Building on our recent brand refresh for United Way British Columbia, the nonprofit asked us to create a campaign to elevate awareness of all the important work they do across B.C. Because while people are familiar with the organization by name, many cannot pinpoint exactly what they do to help so many people in need. We went to work to create a campaign that really leans into the breadth of programs and activities United Way British Columbia leads and supports, the ways they strengthen our communities by reinforcing the vital connections that help so many people across the province. We created a manifesto-style video—using existing client-owned footage and supplemental stock—and a radio spot, sharing concrete examples of the impressive array of work United Way BC does every single day. From emergency relief to programs for kids and seniors, food security, helplines and so much more, United Way BC truly is united for people in need. We hope this campaign helps further unify their brand. A big shout out to the talented editor David McDonald for helping us weave it all together. #PurposeDrivenBusiness #BusinessAsAForceForGood #BrandStrategy #Marketing #Design #Advertising

We're excited about the work underway with our new client Organic Ocean Seafood Inc., who sells sustainably sourced seafood of the highest quality, direct to consumer. This is a project with our partners Ethical Food Group and includes brand strategy and design from PS&Co Brand Studio, and customer segmentation insights, retention strategies and subscription implementation from PS&Co Data Lab. A true collab of expertise. Organic Ocean is our first B Corp client! As a fellow B Corp, we know our biggest impact comes from working with clients who are also committed to being a force for good. We're looking forward to seeing the fruits of the work we create together. In the meantime, if you're looking for great tasting seafood delivered right to your door, check them out at organicocean.com. One bite and you'll be hooked. #BCorp #PurposeDrivenBusiness #BusinessAsAForceForGood #BrandStrategy #Marketing #Design #Advertising 

We’re very grateful to work with amazing partners and inspiring people, creating a positive impact. Collaborating with Ethical Food Group and VIRCHEW on Virchew’s positioning and verbal brand was a special project.   Virchew stand apart in every way. They are pioneers in brining plant-based food for dogs to market, they live by the mantra always do the right thing and they’re bursting with passion and personality.   We set out to capture all this and the huge impact they’re having on the health of dogs and the health of our planet.   We’re so proud to be part of the ‘Chew Crew!   #BCorp #PurposeDrivenBusiness #BusinessAsAForceForGood #BrandStrategy #Marketing #Design #Advertising #strategy #BrandPositioning

We’re very grateful to work with amazing partners and inspiring people, creating a positive impact. Collaborating with Ethical Food Group and VIRCHEW on Virchew’s positioning and verbal brand was a special project.   Virchew stand apart in every way. They are pioneers in brining plant-based food for dogs to market, they live by the mantra always do the right thing and they’re bursting with passion and personality.   We set out to capture all this and the huge impact they’re having on the health of dogs and the health of our planet.   We’re so proud to be part of the ‘Chew Crew!   #BCorp #PurposeDrivenBusiness #BusinessAsAForceForGood #BrandStrategy #Marketing #Design #Advertising #strategy #BrandPositioning

We're loving John's POV on colour. Check out the RGD article here: https://lnkd.in/gKVVGH_g

7 inspired answers by Edward Alva, sales manager at PS&Co: 1. When you were young, what did you want to be when you grew up? A filmmaker. 2. Who inspires you? Kelly Slater. The surfer. 3. What’s your favourite colour? Blue. 4. What’s your favourite word? Chevére. It means cool. 5. What’s something you’ve always wanted to do? Visit the pyramids of Egypt. And drive from Canada to Chile. 6. What’s your favourite place? The beach! In warm weather, lol! 7. What's your idea of happiness? Peace, love and health.