Does adherence to style guidelines matter in the beer world? Historically speaking, beer styles are relatively new thing. Beers were always made in the past based on ingredients and location. It wasn't until the 1900's that we started paying attention to actual styles. To me, a traditionalist, I still believe there may be just over 100 different beer styles. In modern brewing (especially craft brewing), we notice a lot of style bending happening. This is where a brewer uses a traditional recipe and then adapts it with some twists of their own. I think this is wonderful and provides a creative framework for the brewer. However... I have run into the same argument several times over my career. A brewer makes a beer and calls it a specific style and when I taste it, it lacks the traditional aspects of the style. I am always told "it fits within the style guidelines." Perhaps but style guidelines built for judging competitions are very broad and allow for a lot of interpretation. The best gauge for 'true to style' is to compare what else is out there commercially. Consumers who enjoy a particular style may not recognize that your beer is within style guidelines and then consider it to be poorly made. Just a thought as you go down the 'innovation' path.
Prud'homme Beer Certification
E-Learning Providers
COURTICE, ON 216 followers
The global leader in online beer education.
About us
Prud’homme Beer Certification® is the only beer education program that provides a well-structured, unbiased look at the world of beer. It covers an in-depth look from the history, styles and taste profiles of beer as well as cooking with beer and food pairings. Prud’homme Beer Certification® provides a fun and engaging atmosphere in which to enhance your knowledge of beer. Prud’homme – (proo-DOHM) - a master craftsman or expert Level 1 - Beer Enthusiast (available in classroom and e-learning) This introductory course in beer education is designed for participants interested in furthering their knowledge and interest in beer. The focus will be on brewing ingredients and processes, tasting concepts, pouring and serving concepts (including an introduction to draught systems) and food and beer pairings. Level 2 - Beer Specialist (available in classroom and e-learning) This course is designed and developed for participants who wish to take their knowledge of beer to another level. The focus is to provide more detailed insights into brewing ingredients and processes, draught systems while introducing Canadian brewing history and further investigating negative sensory components. Level 3 - Beer Sommelier (available in classroom and e-learning) This third level of programming is geared to creating the title of Beer Sommelier; a more detailed, extensive look at the world of beer and methods of designing, developing and facilitating beer education programs and events. Level 4 – Master Sommelier, Beer This final level of programming is designed to develop the skills of beer portfolio analysis. Time is spent on understanding the various traditional beer, gaining in-depth understanding of beer and food pairings and creating a beer portfolio /program for clients.
- Website
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https://www.tfkbeer.com/
External link for Prud'homme Beer Certification
- Industry
- E-Learning Providers
- Company size
- 2-10 employees
- Headquarters
- COURTICE, ON
- Type
- Privately Held
- Founded
- 2009
Locations
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Primary
Get directions
COURTICE, ON L1E 1A3, CA
Employees at Prud'homme Beer Certification
Updates
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A holistic and altruistic approach doesn't mean you have to sacrifice profits or brand awareness. Just think about for a second. If we all (specifically in the beer industry) worked hard at making the industry grow and be sustainable, wouldn't everyone benefit? The old adage of high tides float all boats is true. Sadly - I see far too many self-centered approaches to selling and marketing beer and this will bode poorly for the entire industry. Granted, it's been that way for a long time but you know what they say...'if you do the same thing over and over again and expect a different result, that's the sign of insanity' For example, I know that the 'category captain' concept has been around retail for a long time in grocery and convenience but this not only takes the responsibility to understand the industry away from the retailer, it also provides one company to create a shelf set that is biased and not worth the paper it was written on. Instead, take a broader approach and find a solution that opens up a shopping experience to the consumer. If your brands are strong, they will sell. Just as a reminder - Altruism is the belief in or practice of selfless concern for the well-being of others. Being holistic is characterized by the belief that the parts of something are interconnected and can be explained only by reference to the whole. The beer industry needs a reset so that all can profit and grow not just a select few. It also needs us to all reflect to see a different path.
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I'm very happy to announce that our @prudhomme_beer classes for the fall are now posted. Level 1 will run @steamwhistlebrewing on Mondays, 7-10pm on Sept 9,16,23 and 30 with yours truly hosting. Level 2 will once again be @steamwhistlebrewing on Mondays, 7-10pm from October 7- December 16 Level 3 will be on Wednesdays, 7-10pm from Sept 18-Dec 18 @greatlakesbeer in Etobicoke Level 4 will make its return in the winter of 2025. All registrations are open now at tfkbeer.com #beer #beereducation #beersommelier
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Canada Malting Co. continues to lead the way with groundbreaking kilning technologies, bringing the past to the present with North American heritage varieties, ancient grains, and starch from different grain sources. Our commitment to excellence is fueled by our state-of-the-art R&D centre, equipped with pilot malt and micro-malting capabilities and extensive research facilities. Collaboration is at the heart of our success, as we partner with industry leaders to shape the future of brewing.
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Our Level 1 program is by far the most complete entry level beer education program available. While it was originally created as a classroom learning opportunity, we were also the first to delve into e-learning. We have 3 public classes available this spring and our online program runs all year round whenever you are ready. We are rapidly gaining more brewery clients in 2024 (our 15th year of excellence in learning). We are more than happy to discount group pricing for breweries or hospitality providers. Check us out further at www.tfkbeer.com and have a look at our revamped website.
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