ProductLed

As promised during the launch, we're giving away The Product-Led Playbook for free for two days. For the next 48 hours, you can grab The Product-Led Playbook (Kindle version) absolutely FREE. It's based on a proven system that has generated more than $1B in self-serve revenue for ProductLed's 408+ clients. Inside the playbook, you'll discover: - What the nine key elements are of a strong product-led organization, and how to implement each one, step-by-step. - What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy. - Which clues you need to look for to identify your best-fit (and most likely to pay) users. - How to design a generous free plan that lets users experience the product's value and taps into customer preferences without giving everything away. - What you need to put on your homepage to increase free trial sign-ups and tap into consumer motivation to encourage users to actually use your product. - What “the First Strike” principle is and how to use it for users to see value in your product within 7 minutes. - How to craft pricing strategies that clearly align with users' buying habits and make it obvious to users which plan is right for them. - Which metrics you should really be tracking for behavior analysis and market insights (not all data is created equal). - How to identify bottlenecks so you can tackle them head-on and scale your growth. - What you need to align your team and get them pumped about growing your business with you. - And much more! The book is packed with templates and canvases at the end of each component, so you’ll never feel like you’re fumbling in the dark. Because there is a better way to grow and scale your SaaS. A better way to become the obvious choice in your market. Grab your free copy here: https://amzn.to/4ezlI8c P.S. It's also available on Audible 🙂

Big News! 🚀 We just launched a FREE ProductLed Masterclass! Learn how to build a multi-million dollar SaaS company with a tiny team. Discover our 3-phased system that’s helped 324+ companies generate $1B+ in self-serve revenue. You’ll also learn how to: 1. Avoid top PLG scaling challenges 2. Acquire "zero-touch" customers 3. Unlocking exponential growth Plus, get a free worksheet to implement what you learn. Check it out on productled(dot)com. It's free! Happy growing, Wes

SaaS founders, are you struggling to convert free users to paying customers? Product-led growth is only half of the story. You must build a product-led organization if you're ever going to scale past $10M+ ARR. But doing so is hard! That's why we created ProductLed Academy, a coaching program for ambitious SaaS companies that helps you scale past $10M ARR. It’s already helped 324+ B2B SaaS companies, such as Boomi, Keap, and Mixpanel, generate over $1B in self-serve revenue. Want to be our next success story? Click below to apply.

PLG is more than a free trial, smooth onboarding experience, and transparent pricing. In fact, these are only surface-level elements. Think of it like looking at an iceberg. What you see above the water is only about 10% of its total mass. The iceberg's real power, however, is at the base. Your PLG motion will only become as strong as your product-led organization (PLO). Having helped 324 SaaS companies in building scalable PLG motions, Wes Bush has pinpointed three outcomes that truly matter: 1️⃣ Effortless ARR: How can you build a product that sells itself? 2️⃣ Lean Scale: How can you build a big business with a tiny team? 3️⃣ Durable Growth: How can you unlock more profits every year? Let’s pause for a moment to consider these outcomes. How would that feel? Effortless ARR, Lean Scale, and Durable Growth aren’t just goals. They’re the pillars of a winning product-led business model.  Yet, as important as they are, there’s more to it, right? We believe founders like you deserve to be The Obvious Choice in your niche. Isn't that what you really want? If you’re serious about becoming product-led, you don’t want to miss our upcoming cohort at ProductLed Academy. Today is the last day to submit your application. 👉 Learn more and apply here: https://lnkd.in/gn3fuMir

Don't treat your team like a family. Instead, treat them like an elite sports team. This cultivates a culture of excellence, adaptability, and accountability. It's about building a lean team of elite players all focused on one goal — to make your SaaS product the best it can be for your users and scale your business. At ProductLed Academy, building a high-performance team is the last component of our proven framework, which dials in your focus to 2x your self-serve revenue in 12 months. So far, our founder, Wes Bush, has personally coached 324 product-led companies to generate over $1 billion in revenue. We’re accepting applications for our next Adacemy cohort for two more days. Tomorrow, May 10, is the last day to apply. Select up to five leaders of your GTM team to join weekly coaching calls with Wes to implement a become a winning product-led organization. 👉 Learn more and apply here: https://lnkd.in/gn3fuMir

You probably have a good intuition about what’s best for your company. But let’s be honest — you won't always be right. What you need is a way to identify problems on an ongoing basis and create solutions that are highly successful. At ProductLed Academy, you learn a process around choosing solutions during weekly growth meetings. This enables you to pinpoint your company's major bottlenecks and launch high-impact experiments to address them. This Process component is part of a three-phase framework designed by Wes Bush to scale your self-serve revenue beyond 7-figures. Our next cohort kicks off soon. Applications close in three days! 👉 Apply here by this Friday, May 10th: https://lnkd.in/gn3fuMir 

Every user action gives us clues into how we can improve our products. Yet, knowing how to digest and use all this data can be tricky. Here’s what you need to do: 👉 Understand how to approach data at your organization. 👉 Identify the core metrics to track. 👉 Implement a simple process for getting better data. 👉 Learn how to use your data. At ProductLed Academy, Wes Bush guides you through these essential steps, ensuring you leverage data effectively and avoid common mistakes, like prioritizing misleading vanity metrics. Data is only one key component of Wes's practical framework, which guides SaaS founders step-by-step through implementing product-led growth and scaling self-serve revenue to seven figures. Applications for our next cohort end this Friday, May 10. Discover more about our program and apply here: https://lnkd.in/gn3fuMir

Which level are you at today in your business — Commodity, Contender, Cusp, or Chosen? If you’re in the Commodity zone, the struggle is real. Profits are slim, and customers require a ton of work to onboard. This stage demands significant effort just to help users realize the value of your product. But to reach the next level, your product needs to start doing the heavy lifting to support users so they can get out of day-to-day operations. As a Contender in your market, this isn’t a bad place to be. But you need a killer strategy to differentiate and outshine the competition. On the Cusp in your specific industry, you’re one of the top three to five players in your space, usually with 7-figure profits and predictable revenue. When you're at this stage, it's actually great. But at the top tier, you’re the Chosen one in your specific market. Your focus is on scaling efficiently to capture most of the market share. Our founder, Wes Bush, has coached more than 324 product-led companies and has helped them generate over $1 billion in self-serve revenue. We know that many founders are looking to break beyond the Commodity or Contender zones. If you’re on the Cusp, that’s amazing! But don’t settle for second best. We believe SaaS founders like you deserve to be the Chosen leader. Isn't that what you really want? If you're serious about scaling your product-led motion, we’ve opened up enrollment for ProductLed Academy. Applications for our 2nd cohort end this Friday, May 10. You can apply and learn more with the link below. 👇 https://lnkd.in/gn3fuMir

Did you know 40% to 60% of users who sign up will never return to check out your product after that first experience? That’s a major loss. Yet, most users sign up because they genuinely want to experience the value of your product. That’s why they signed up, after all. However, a ton of challenges can get in their way. Maybe your signup process is too long with too many unnecessary steps. Maybe there’s a value gap. Maybe you’re treating users as customers too early. To successfully onboard SaaS users, they must quickly and easily experience value. An effortless experience is the key. You need to make onboarding effortless for users to sign up, experience value, and upgrade. This is exactly what we do at ProductLed Academy. Applications are now open for our next cohort. Wes Bush covers all nine elements of building a successful product-led business. If you're serious about scaling your product-led motion, this is your chance. We won't be open for at least another 6 months. You can apply with the link here. 👇 https://lnkd.in/gn3fuMir The last day to enroll is May 10.

If your users aren’t upgrading, pricing is likely an issue. And here’s the kicker… Even after you’ve nailed it, you’ll need to revisit your pricing strategy over and over again. How do you do this successfully? At ProductLed, we’ve broken down pricing into four stages: - Craft your packages - Identify your value metrics - Determine your ideal pricing - Design your pricing page Each stage builds off one other and helps you create powerful pricing that encourages your users to upgrade. At ProductLed Academy, Wes Bush guides you through each of those stages so you can create a high-converting pricing page. Plus, he’ll coach you through all the other essential components of building a successful product-led business – offer, onboarding, and data, for example. This program is for serious product-led founders who want to scale their self-serve revenue to 7-figures and beyond. Enrollment closes on May 10. You can apply at this link. https://lnkd.in/gn3fuMir