ProductLed

Millions in EBITDA. Lean Teams. No VC funding. Meet the new class of SaaS founders who are rewriting the standard scaling playbook: 1) Guillaume Moubeche (lemlist): Scaled from 0 to $26M ARR in just 6 years—fully bootstrapped. With $10M in EBITDA, he’s proving what a lean, profitable SaaS can achieve. 2) Esben Friis-Jensen (Userflow): $5M ARR with just 3 employees. If you want to know what top-tier efficiency looks like, there's no better example to learn from. 3) Jason Fried (Basecamp): Turned down over 100 offers from VCs and private equity firms, and built a profitable SaaS with millions of users. 4) Adam Robinson (RB2B): Reached $1M ARR in just 16 weeks with 6 employees. His personal brand and freemium strategy has created massive leverage. What do they all have in common? ☑ Profitability as a core principle ☑ Small, skilled teams that punch above their weight ☑ Strong founder brands that build trust and visibility ☑ A product-led approach that creates leverage at scale There’s no ‘one way’ to succeed in SaaS. But if efficiency, profitability, and focus are your goals, these founders are the blueprint.

I spoke with the founder of a $3M SaaS in a market crowded with well-funded competitors. They’ve got bigger budgets and are investing heavily in developing AI features. He, on the other hand, runs a lean team based in Europe with limited resources. It might look like he’s at a disadvantage. So, how does he stand out? Simple: he plays to his strengths and ignores the hype. Instead of trying to compete on the same fronts, he’s focused on building three strategic moats: 1) Pricing Moat With an efficient team structure, he can offer the best value plan in the market while still being profitable. For budget-conscious customers, his pricing makes it an easy choice. 2) User Experience Moat While his competitors pack in features, they also add complexity. He saw an opportunity: a frictionless, straightforward solution that users can pick up quickly, turning “simple” into a competitive advantage. And for users overwhelmed by complicated tools, the simplicity and hands-on support his team offers is exactly what they need. 3) Customer Success Moat Their market is crowded yet no one has addressed the skill and knowledge gap that most users struggle with. They need help with setting things up right. So rather than more features, he invested in a high-touch, personalized onboarding experience. His team guides users through setup, ensuring they’re set to succeed. When everyone's chasing the AI hype, he's prioritizing simplicity and service – and he’s winning a loyal slice of the market because of it. Standing out doesn’t always require the latest features or technology. So stop trying to play the same game as your competitors. When they zig, you zag. Need help building your winning strategy for 2025? Make sure to attend our free ProductLed Founders Strategy Summit on Dec 5-6th! We've got Nathan Latka, Dirk Sahlmer, Alex Turnbull and many top founders & executives from leading product-led companies joining us. Registration link is in the comments below 👇

We're hosting the FIRST-EVER ProductLed Founders Summit on Dec 5-6th! This is a rare opportunity to roll up your sleeves and build a winning strategy for 2025. You need a winning strategy more than ever before in 2025... • AI is making it easier than ever before to copy what you do • Organic SEO is crumbling (you can't trust your website data and for most organic SEO is stagnant or declining) • VC funding has declined substantially In short, it's getting hard to differentiate and scale your company. Winning in 2025 is going to be hard to pull off. Unless you have a winning strategy. So we're bringing together founders who've solved these challenges to share their playbooks. Including: → Nathan Latka, CEO of Founderpath → Dirk Sahlmer, Head of Origination at saas.group → Alex Turnbull, CEO & Founder of Groove and Helply → Top founders & executives from leading product-led companies In just two days, you’ll create a winning strategy that unites your team to make massive progress in one direction by giving everyone the same decision-making framework for the company’s focus. Focus means: ☑ Your entire team can make decisions faster.  ☑ Your customers better understand what you do. ☑ Your business becomes hard to copy. The best part? It's completely free. Make 2025 your biggest growth year yet! Registration link is in the comments 👇 (If LinkedIn decides to hide the link for some reason, please sort the comments by "Most Recent")

We’re growing quickly at ProductLed, and our team is almost maxed out. Guess that's a good problem to have 😉 Rodrigo, one of our Senior ProductLed Implementers, has been doing incredible work, but we need another hands-on, PLG-obsessed Implementer to join us. What's in it for you? ☑ Mentorship from ProductLed Experts You'll work closely with Rodrigo and myself who bring years of hands-on PLG experience. You’ll get to learn from the best, refining your skills daily with guidance that will accelerate your growth like no other role out there. ☑ Experience with High-Growth SaaS Companies We work with SaaS businesses ranging from $1M to $10M+ ARR, giving you a front-row seat to what does and doesn't work. You’ll directly contribute to helping SaaS businesses significantly grow their self-serve revenue and profit. ☑ The Best PLG Training Ground If you want a real education in Product-Led Growth, there’s no better place. From strategy to implementation, you’ll immerse yourself in PLG at a level that’s unmatched anywhere else, gaining expertise that will make you a sought-after leader in this space. Here's what Rodrigo has to say: "If you’re ready to roll up your sleeves and make a real difference, becoming a ProductLed Implementer is your chance. You’ll be hands-on, driving growth for SaaS companies and seeing the impact of your work every day. It’s fast-paced, rewarding, and perfect for those who love a good challenge." Want to join the team? Application link is in the comments below. (If LinkedIn decides to hide the link for some reason, please sort the comments by "Most Recent") We're looking forward to hearing from you :)

We’re growing quickly at ProductLed, and our team is almost maxed out. Guess that's a good problem to have 😉 Rodrigo, one of our Senior ProductLed Implementers, has been doing incredible work, but we need another hands-on, PLG-obsessed Implementer to join us. What's in it for you? ☑ Mentorship from ProductLed Experts You'll work closely with Rodrigo and myself who bring years of hands-on PLG experience. You’ll get to learn from the best, refining your skills daily with guidance that will accelerate your growth like no other role out there. ☑ Experience with High-Growth SaaS Companies We work with SaaS businesses ranging from $1M to $10M+ ARR, giving you a front-row seat to what does and doesn't work. You’ll directly contribute to helping SaaS businesses significantly grow their self-serve revenue and profit. ☑ The Best PLG Training Ground If you want a real education in Product-Led Growth, there’s no better place. From strategy to implementation, you’ll immerse yourself in PLG at a level that’s unmatched anywhere else, gaining expertise that will make you a sought-after leader in this space. Here's what Rodrigo has to say: "If you’re ready to roll up your sleeves and make a real difference, becoming a ProductLed Implementer is your chance. You’ll be hands-on, driving growth for SaaS companies and seeing the impact of your work every day. It’s fast-paced, rewarding, and perfect for those who love a good challenge." Want to join the team? Application link is in the comments below. (If LinkedIn decides to hide the link for some reason, please sort the comments by "Most Recent") We're looking forward to hearing from you :)

As promised during the launch, we're giving away The Product-Led Playbook for free for two days. For the next 48 hours, you can grab The Product-Led Playbook (Kindle version) absolutely FREE. It's based on a proven system that has generated more than $1B in self-serve revenue for ProductLed's 408+ clients. Inside the playbook, you'll discover: - What the nine key elements are of a strong product-led organization, and how to implement each one, step-by-step. - What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy. - Which clues you need to look for to identify your best-fit (and most likely to pay) users. - How to design a generous free plan that lets users experience the product's value and taps into customer preferences without giving everything away. - What you need to put on your homepage to increase free trial sign-ups and tap into consumer motivation to encourage users to actually use your product. - What “the First Strike” principle is and how to use it for users to see value in your product within 7 minutes. - How to craft pricing strategies that clearly align with users' buying habits and make it obvious to users which plan is right for them. - Which metrics you should really be tracking for behavior analysis and market insights (not all data is created equal). - How to identify bottlenecks so you can tackle them head-on and scale your growth. - What you need to align your team and get them pumped about growing your business with you. - And much more! The book is packed with templates and canvases at the end of each component, so you’ll never feel like you’re fumbling in the dark. Because there is a better way to grow and scale your SaaS. A better way to become the obvious choice in your market. Grab your free copy here: https://amzn.to/4ezlI8c P.S. It's also available on Audible 🙂

Big News! 🚀 We just launched a FREE ProductLed Masterclass! Learn how to build a multi-million dollar SaaS company with a tiny team. Discover our 3-phased system that’s helped 324+ companies generate $1B+ in self-serve revenue. You’ll also learn how to: 1. Avoid top PLG scaling challenges 2. Acquire "zero-touch" customers 3. Unlocking exponential growth Plus, get a free worksheet to implement what you learn. Check it out on productled(dot)com. It's free! Happy growing, Wes

SaaS founders, are you struggling to convert free users to paying customers? Product-led growth is only half of the story. You must build a product-led organization if you're ever going to scale past $10M+ ARR. But doing so is hard! That's why we created ProductLed Academy, a coaching program for ambitious SaaS companies that helps you scale past $10M ARR. It’s already helped 324+ B2B SaaS companies, such as Boomi, Keap, and Mixpanel, generate over $1B in self-serve revenue. Want to be our next success story? Click below to apply.

PLG is more than a free trial, smooth onboarding experience, and transparent pricing. In fact, these are only surface-level elements. Think of it like looking at an iceberg. What you see above the water is only about 10% of its total mass. The iceberg's real power, however, is at the base. Your PLG motion will only become as strong as your product-led organization (PLO). Having helped 324 SaaS companies in building scalable PLG motions, Wes Bush has pinpointed three outcomes that truly matter: 1️⃣ Effortless ARR: How can you build a product that sells itself? 2️⃣ Lean Scale: How can you build a big business with a tiny team? 3️⃣ Durable Growth: How can you unlock more profits every year? Let’s pause for a moment to consider these outcomes. How would that feel? Effortless ARR, Lean Scale, and Durable Growth aren’t just goals. They’re the pillars of a winning product-led business model.  Yet, as important as they are, there’s more to it, right? We believe founders like you deserve to be The Obvious Choice in your niche. Isn't that what you really want? If you’re serious about becoming product-led, you don’t want to miss our upcoming cohort at ProductLed Academy. Today is the last day to submit your application. 👉 Learn more and apply here: https://lnkd.in/gn3fuMir

Don't treat your team like a family. Instead, treat them like an elite sports team. This cultivates a culture of excellence, adaptability, and accountability. It's about building a lean team of elite players all focused on one goal — to make your SaaS product the best it can be for your users and scale your business. At ProductLed Academy, building a high-performance team is the last component of our proven framework, which dials in your focus to 2x your self-serve revenue in 12 months. So far, our founder, Wes Bush, has personally coached 324 product-led companies to generate over $1 billion in revenue. We’re accepting applications for our next Adacemy cohort for two more days. Tomorrow, May 10, is the last day to apply. Select up to five leaders of your GTM team to join weekly coaching calls with Wes to implement a become a winning product-led organization. 👉 Learn more and apply here: https://lnkd.in/gn3fuMir