Pineapple

Pineapple

Financial Services

North York, Ontario 5,785 followers

Change is Here

About us

Pineapple is a leader in the Canadian mortgage industry, breaking the mold by focusing on both the long-term success of agents and brokerages and the overall experience of homeowners. With over 650 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream, owning a home. Pineapple is active within the community, and a proud sponsor of the Canadian Cancer Society, where proceeds from every transaction go to improving the lives of fellow Canadians touched by cancer. Visit www.gopineapple.com for more information.

Industry
Financial Services
Company size
51-200 employees
Headquarters
North York, Ontario
Type
Partnership
Founded
2016
Specialties
Mortgages, Refinances, Purchases, and Private Mortgages

Locations

  • Primary

    200-111 Gordon Baker Road

    North York, Ontario M2H 3R1, CA

    Get directions

Employees at Pineapple

Updates

  • Introducing #PAPL, our official listing on the New York Stock Exchange! Being the first Canadian mortgage brokerage to list publically in the United States reflects Pineapple's dedication to growth and innovation. We are very proud of this accomplishment and cannot wait to see what the future has to come! We welcome all mortgage professionals to join us on this journey to revolutionize the mortgage industry. Let's make history together. #PAPL #Newyork #IPO #MakingHistory #NYSE #MortgageBrokerage #AcceleratedGrowth #NewFeatures #ValuedClients #JourneyTogether #MomentousOccasion #PineapplePublic #pineapple #gopineapple #mortgage #pineapplemortgage #pineapplefinancial

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  • 🎉 As the year wraps up, we’re reflecting on the journey we’ve shared and the trust you’ve placed in us. At Pineapple, we know how challenging it is to balance client service, tight deadlines, and growing your business. That’s why we’ve invested in you with our full-service underwriting center—designed to give you the most precious gift: time. ⏳ ✨ Time to connect with clients. ✨ Time to enjoy family moments. ✨ Time to focus on your passions. This year, we’ve supported thousands of files, and it’s been our privilege to be part of your success. Thank you for an incredible year! 💛 #ThankYou #MortgageSupport #InvestingInYou #pineapple #pineapplefinancial #pineapplemortgage #mortgage #underwriting

  • 🚨 Exciting Changes for Canadian Homebuyers! 🚨 New mortgage rules are here to make homeownership more affordable and accessible. Here’s what’s new: ✨ 30-Year Amortization for First-Time Buyers Spread payments over 30 years instead of 25, reducing monthly payments and boosting affordability! ✨ 30-Year Amortization for New Builds Buyers of new construction homes (first-time or not) now qualify for longer repayment terms, easing financial strain. ✨ Higher Insured Mortgage Cap The limit increases from $1M to $1.5M, giving buyers more flexibility in competitive markets. 💡 Who Benefits? ✔ First-Time Buyers: Lower payments and easier qualification. ✔ New Construction Buyers: More affordable financing during early ownership. ✔ Move-Up Buyers: Access insured mortgages up to $1.5M! 🏡 Ready to explore these opportunities? #MortgageNews #Homeownership #Affordability #RealEstate

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  • At Pineapple, we’ve always been driven by one mission: empowering our agents and brokers to thrive with cutting-edge tools, seamless technology, and unparalleled support. 🚀✨ Here’s how we’re turning that vision into reality: 🌟 PineappleONE: Simplify deal management, track progress on the go, and close faster. 🌟 Renewals+: Never miss an opportunity with advanced renewal tracking and analytics. 🌟 Doc Genius: Predict lender conditions upfront, manage documents effortlessly, and wow your clients. 🌟 Connections: Boost engagement by 40% with automated segmentation tools for stronger client relationships. 🌟 Maui AI: Create a website and professional email signature in seconds—the future is here! 🌟 FINTRC & Compliance: Stay ahead with seamless compliance tools. 🌟 Application Submission: Manage incoming business with features built for precision and speed. 💡 Every second matters. That’s why these tools are designed to save time, reduce friction, and elevate your success. Your growth is our priority, and our investments are creating a smarter, simpler future for YOU! 🌱💼 Ready to thrive in 2025? Let’s build the future together. #PineappleONE #AgentSuccess #MortgageInnovation #SmarterToolsBetterResults #GrowWithPineapple

  • Success in today’s market isn’t just about working harder—it’s about working smarter. That’s why we’ve built a training ecosystem to help you unlock your full potential and give you the competitive edge you need. With over 200 hours of new on-demand content, you can refine your skills at your own pace. Agents using these resources have seen a 20% increase in productivity! This year, our 600+ hours of live training sessions delivered advanced strategies that improved closing rates by 15%. And with our new interactive workshops featuring one-on-one coaching, 98% of participants reported feeling more confident and prepared to tackle even the toughest deals. Your growth is our priority. Let’s keep building your future together! #PineappleGrowth #WorkSmarter #AgentSuccess #UnlockYourPotential #MortgageBrokerTraining #GrowWithUs Allan NgMelanie RothLeighton A. Watson

  • 🌟 At Pineapple, your success is our mission! We know that marketing is the cornerstone of thriving in today’s competitive mortgage market, which is why we’ve gone the extra mile to provide you with the tools and resources to shine. 📩 Personalized Campaigns That Deliver: Our email campaigns have already generated thousands of leads, helping agents build stronger client relationships. 📊 Social Media That Stands Out: With customizable templates and hands-on guidance, agents have seen a 60% boost in engagement! 🤝 Connections That Count: Thanks to nationwide networking events, we’ve helped create over 2,000 new partnerships for our agents this year. At Pineapple, we’re not just offering tools—we’re empowering YOU to turn challenges into opportunities and build a remarkable business. ✨ #Pineapple invested in YOU! Let’s continue to grow together. #EmpoweringAgents #MarketingTools #MortgageSuccess Leighton A. WatsonAllan NgSerhii TabachnyiStefano CordeiroAlexandria Guo

  • 📉 Breaking News: The Bank of Canada has just reduced the policy rate by 50 basis points to 3.25%! What does this mean for your clients? 🏡 Lower Mortgage Rates: Rates are now down to 4.25%, making homeownership more affordable and reducing monthly payments. 📈 Market Momentum: Real estate activity is heating up, making this the perfect time to buy, sell, or refinance. 🚀 A Chance for Growth: This rate cut paves the way for a stronger, more sustainable real estate market. 💡 Why Wait? Take advantage of this game-changing opportunity to help your clients secure better rates, save money, or make smart investments. 📞 Reach Out Now and Make the Most of This Market Shift! #MortgageRates #BankOfCanada #RealEstateOpportunities #FinancialGrowth #pineapplealerts

  • 🚀 Why Does Pineapple Invest So Much in YOU? Because We Believe in Your Potential! 🌟 At Pineapple, we’re not just about mortgages—we’re about YOU, our incredible agents and brokers who drive this industry forward. 💼💪 We are in the business of growth and development — developing tools, building support systems, and creating opportunities designed to set YOU apart. Here’s how we’re leading the way: 💡 Game-Changing Technology: Tools like PineappleONE make your job easier so you can focus on what matters—growing your business. 🎓 Unmatched Training: With 50+ hours of monthly training and thousands of recorded sessions, we ensure you stay ahead in a rapidly evolving market. 🎯 Next-Level Support: From tailored marketing campaigns to lead-generation strategies, we give you the tools to succeed. 🌱 A Vision for Your Growth: We’re here to build relationships, foster connections, and help you thrive for the long term. 💛 Why Do We Do This? Because YOU inspire us. Your success is our success, and every investment we make is with your growth in mind. Let’s lead this industry together, setting the standard for what others should aspire to be. Here’s to reaching new heights together in 2025 and beyond! 🙌✨ #TeamPineapple #AgentFirst #MortgageSuccess #Innovation #pineapplefamily #pineapple #pineapplemortgage #pineapplefinancial

  • 🚨 Big Mortgage News! 🚨 As of Nov. 21, 2024, OSFI has removed the stress test for switching uninsured mortgages at renewal. This impacts 70% of Canadian mortgages, making it easier for homeowners to secure better rates and save BIG! 💰 💡 Here’s what it means for you: ✔️ Switch lenders easily—No more stress test hurdles. ✔️ Save thousands—Even a 0.20% rate drop on a $500K mortgage could save you $4,800 over five years. ✔️ More options—Lenders are competing harder for your business, giving you better rates and incentives. 📈 Act Now! If your renewal is coming up, it’s the perfect time to explore competitive offers. Don’t leave money on the table! 🏠 #MortgageNews #FinancialFreedom #HomeOwnership #CanadianMortgages #PineappleFinancial

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Similar pages

Funding

Pineapple 2 total rounds

Last Round

Post IPO equity

US$ 716.6K

See more info on crunchbase