Is your next market launch built for success? 𝗢𝗻𝗹𝘆 𝟯𝟱% 𝗼𝗳 𝗽𝗵𝗮𝗿𝗺𝗮 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗺𝗲𝗲𝘁 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀, with many struggling due to disconnected strategies and inefficiencies between marketing and sales teams. This gap results in missed opportunities to meet HCPs' needs effectively. But what if AI could change the game? In a recent article featured in The Medicine Maker, ODAIA's CEO, Philip Poulidis, explains how AI bridges the gap between strategy and execution to transform commercial success by: • 𝗨𝗻𝗶𝗳𝘆𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Eliminate silos with real-time, unified data that connects strategy to execution. • 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗛𝗖𝗣𝘀 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻: Deliver tailored insights that prioritize the most relevant HCPs and address their unique needs today. • 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮𝗴𝗶𝗹𝗶𝘁𝘆: Respond instantly to evolving market dynamics and competitive shifts with actionable insights. At the heart of successful launches lies real-time, explainable AI—transforming complex data into personalized insights that align marketing and sales efforts to 𝘁𝗵𝗲 𝗮𝗰𝘁𝘂𝗮𝗹 𝗻𝗲𝗲𝗱𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗛𝗖𝗣𝘀, 𝘵𝘰𝘥𝘢𝘺—empowering commercial teams to engage meaningfully with physicians and support their decisions across the entire customer journey. How is your team preparing for the next generation of market launches in an AI-driven landscape? #PharmaLaunchSuccess #AIForPharma #LifeSciencesInnovation #HCPExperience #HCPEngagement #CustomerScience
ODAIA
Software Development
Toronto, ON 12,824 followers
AI-Powered Pharma Solutions: Maximize commercial impact with ODAIA.
About us
ODAIA is the leading AI company helping life sciences companies innovate their commercial engagement strategies using Customer Science. The company’s cloud solution, MAPTUAL, integrates data science, behavioral science, and AI to gain a deep understanding of healthcare professionals (HCPs) and their patient decisions across the entire customer journey.
- Website
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https://www.odaia.ai/
External link for ODAIA
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Toronto, ON
- Type
- Privately Held
- Founded
- 2018
- Specialties
- pharma sales, artificial intelligence, sales automation, saas, Customer Science, AI, ML, HCP Engagement, Pharma Actionable Insights, HCP Targeting, Predictive Analytics, Commercial Pharma, Customer Experience, Pharma Innovation, and Machine Learning
Locations
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Primary
150 King Street West
Suite 702
Toronto, ON M5H 1J9, CA
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359 Newbury Street
Suite 500
Boston, MA 02115, US
Employees at ODAIA
Updates
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𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗽𝗵𝗮𝗿𝗺𝗮 𝗳𝗶𝗲𝗹𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹—𝗶𝘁’𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹. Imagine this: Instead of juggling dashboards and tools, you simply ask: • “Who should I prioritize today?” • “What’s new with Dr. Smith?” • “Who else should I see on my route?” And get personalized answers in seconds, hands-free. 𝗠𝗲𝗲𝘁 𝗢𝗗𝗔𝗜𝗔 𝗩𝗼𝗶𝗰𝗲 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁. Purpose-built for pharma sales, our Voice AI solution: ✔ Saves reps hours each week with instant call prep and real-time territory insights. ✔ Identifies high-potential HCPs and prescribing trends—on the go. ✔ Frees up time to focus on actually connecting with and engaging HCPs, not navigating tools. "Voice-first technology will become standard in life sciences," said Philip Poulidis, CEO at ODAIA in today's announcement. "What makes voice AI valuable is the intelligence it taps into, not the raw data." Learn more about ODAIA Voice Assistant and explore the early adopter program here: https://lnkd.in/e7F_5gNP #VoiceAI #PharmaSales #LifeSciencesInnovation #HCPEngagement #AIForPharma #CustomerScience #VeevaSummitEU
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𝗠𝗼𝘃𝗶𝗻𝗴 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲𝗼𝗿𝘆: 𝗔𝗜 𝗧𝗵𝗮𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗧𝗼𝗱𝗮𝘆. With AI dominating the conversation, the challenge isn’t just exploring what’s possible—it’s finding a solution that solves your team’s biggest challenges today, not years down the road. Join us today at #VeevaSummitEU to see how ODAIA & Veeva Systems are helping pharma teams improve sales execution with AI designed to work seamlessly within the tools your reps already use—enabling faster decisions and measurable impact. 𝗗𝗲𝘁𝗮𝗶𝗹𝘀: "𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗼𝗱𝗮𝘆 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀" 🗓️ Thursday, 21 November | 10:00–10:20 AM CET 📌 AI Innovation Theater, Veeva EU Summit 𝗟𝗶𝘃𝗲 𝗗𝗲𝗺𝗼 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: Philip Poulidis and Parth Patel will showcase how ODAIA's AI-powered insights, embedded into Vault CRM, are helping leading pharma teams: • Prioritize effectively: AI-driven call lists save time and focus reps on the right HCPs. • Act faster: Predictive prescribing patterns and real-time behavioral trends enable better decisions, maximizing every opportunity. • Deliver results: Learn how top companies are using AI to turn data into personalized insights and actionable strategies—improving HCP engagement and driving measurable growth for their brands. 𝗕𝗼𝗻𝘂𝘀 𝗦𝗻𝗲𝗮𝗸 𝗣𝗲𝗲𝗸: Get an exclusive look at ODAIA’s Voice Assistant our new voice AI solution, that gives reps instant, conversational access to insights—right when and where they need them. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗦𝗲𝘀𝘀𝗶𝗼𝗻? This isn’t about AI’s potential—it’s about what’s already working for leading pharma teams today. Discover how true AI-powered solutions simplify decision-making, enhance productivity, and deliver real-world results, all within your existing workflows. Take a break from theory—experience AI in action and leave with practical strategies your team can start using immediately. Learn More: Explore the early adopter program and learn more about ODAIA Voice Assistant here: https://lnkd.in/e7F_5gNP #PharmaTech #PharmaInnovation #VoiceAI #CustomerExperience #HCPEngagement #CustomerScience #AISalesRep
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We’re excited to announce 𝗢𝗗𝗔𝗜𝗔 𝗩𝗼𝗶𝗰𝗲 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁, our voice AI solution purpose-built for the pharmaceutical industry, redefining how pharma sales reps access and act on insights. “𝗩𝗼𝗶𝗰𝗲-𝗳𝗶𝗿𝘀𝘁 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗶𝗻 𝗹𝗶𝗳𝗲 𝘀𝗰𝗶𝗲𝗻𝗰𝗲𝘀...𝗪𝗶𝘁𝗵 𝗢𝗗𝗔𝗜𝗔 𝗩𝗼𝗶𝗰𝗲 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁, 𝘄𝗲’𝗿𝗲 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘃𝗼𝗶𝗰𝗲-𝗳𝗶𝗿𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗵𝗼𝘄 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗱𝗮𝘁𝗮, 𝗺𝗮𝗸𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗳𝗼𝗿 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀." – Philip Poulidis, CEO, ODAIA " Here’s how ODAIA Voice Assistant will support commercial teams: • Hands-free insights: Instantly access prescribing trends, HCP activity, and recommendations without breaking focus. • Real-time intelligence: Prepare for calls in seconds or adapt on the go with actionable, data-driven guidance. • Dynamic conversations: Go beyond data points with contextual, adaptive insights that support deeper customer understanding. This isn’t just another bot. ODAIA Voice Assistant is powered by MAPTUAL’s proprietary AI engines—the trusted technology delivering actionable insights and real results for today’s most innovative commercial teams. Learn more about ODAIA’s move into voice AI space here: https://lnkd.in/ewC-j7VM #VoiceAI #PharmaSales #LifeSciencesInnovation #HCPEngagement #AIForPharma #CustomerScience #VeevaSummitEU
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𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗱𝗮𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗶𝗳𝗲 𝗼𝗳 𝗮𝗻 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗽𝗵𝗮𝗿𝗺𝗮 𝗿𝗲𝗽 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲? Find out at the Veeva EU Summit in Madrid, where ODAIA’s CEO, Philip Poulidis, will deliver a live demo at the AI Innovation Theater on Thursday, 21 November at 10:00 AM CET. Discover how pharma reps are: • Prioritizing high-value HCPs with AI-driven insights embedded in Veeva CRM workflows. • Optimizing daily schedules using actionable insights that save up to 70 minutes per day on pre-call planning. • Engaging HCPs more effectively with tailored, timely data—seamlessly integrated, no extra tools or retraining needed. You’ll also get 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗼𝗼𝗸 at a new innovation that will redefine how commercial teams engage with data and make decisions. Don’t miss this opportunity to see how AI is driving immediate commercial impact for top life sciences organizations today. Details: 🗓️ Thursday, 21 November, 10:00–10:20 AM CET 📍 AI Innovation Theater, Veeva EU Summit, Madrid #VeevaSummitEU #PharmaTech #PharmaInnovation #CustomerExperience #HCPEngagement #VaultCRM #CEP
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We’re honored to be recognized by Everest Group’s 2024 PEAK Matrix® as the only “Major Contender” and “Star Performer” in Life Sciences Customer Engagement Platforms. This recognition carries extra weight for us because it’s based on independent interviews and insights from our customers, whose feedback and success stories drive everything we do. Through close partnerships, we support pharma commercial teams with AI-powered insights, helping them focus on what matters most—building timely, relevant connections with HCPs to positively impact patient care. A sincere thank you to our customers and partners for trusting us as part of your AI journey, and to Everest Group for the recognition. And a heartfelt thanks to our dedicated team at ODAIA for your hard work and obsession to customer success. Learn more about the announcement here: https://lnkd.in/ecjUWjsf #PEAKMatrix #CustomerEngagement #HCPEngagement #PharmaAI #CustomerScience #CustomerSuccess
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AI in Pharma Today: Real Results & Practical Insights from GSK, Novo Nordisk, Peak Pharma Solutions and ODAIA Watch this on-demand panel discussion from the Future of Pharma Marketing Summit, where industry leaders reveal how they’re putting AI into action to improve HCP engagement. Some of Our Favorite Takeaways: ♦ Jennifer Meldrum: “It’s not just about adopting AI; it’s about understanding the field force needs and how AI can enhance HCP relationships.” ♦ Carole Foley: “We talk about data democratization... but we don’t really want our reps spending a day or two a week combing through data...I like to think of this as insight democratization.” ♦ Frank Fascinato: “With 96% accuracy, AI has redefined our approach, providing clear priorities and showing reps where they can make the biggest impact.” ♦ Peter Harbin: “AI makes your CRM more intelligent and your business intelligence more actionable. It can show you who's valuable, why they're valuable, and when you should call on them.” Learn from innovators and early adopters about what really works in the field, best practices for implementation, and the measurable results AI can bring when it’s thoughtfully deployed. Watch the full panel discussion here: https://lnkd.in/eYkWur8U A big thank you to Pharma Marketing Canada and to our rockstar panelists for sharing these invaluable insights on AI’s role in advancing pharma engagement and success. #PharmaAI #FutureOfPharma #HCPengagement #HCPExperience #CustomerScience #AIinPharma
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⚡ 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻 𝗣𝗵𝗮𝗿𝗺𝗮 ⚡ We’re excited to share Part III of our 𝘎𝘶𝘪𝘥𝘦 𝘵𝘰 𝘈𝘐 𝘪𝘯 𝘗𝘩𝘢𝘳𝘮𝘢 series, full of practical steps to implement AI effectively across your organization. In this installment, we cover: • Why AI adoption is primed for pharma • How to decide whether to buy, build, or partner for your AI solutions • The role of high-quality data and models in driving results • How to scale AI across the organization • Building the right team for AI success Read More: https://lnkd.in/g9Y_jeM7 Special thanks to Mike Goulart for sharing his insights. #AI #Pharma #Healthcare #Innovation #AIJourney #DataScience #MachineLearning #CustomerScience #AIinPharma
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ODAIA was recently featured in The Globe and Mail, highlighting the essential role of life sciences technology startups in transforming care delivery. Our CEO, Philip Poulidis, shared how ODAIA’s AI-driven platform enables pharma companies to equip their sales teams with relevant and timely insights that inform HCPs about the right treatments, supporting faster, more effective patient care. We’re proud to help create a more responsive healthcare system where insights enable meaningful connections between pharma reps, healthcare providers, and the therapies their patients need. Read the full article here: https://lnkd.in/gVAwnvsY #HealthTech #AIinHealthcare #PharmaInnovation #PatientCare #CustomerScience #HCPEngagement
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Exciting news! ODAIA will be a Gold sponsor at the #VeevaSummitEU in Madrid, November 19-21! We're proud to be part of Europe’s top event for commercial innovation in life sciences, connecting with industry leaders to discuss impactful HCP engagement and the role of AI in driving commercial success today. Our CEO, Philip Poulidis, will speak in the Innovation Theater, showcasing how ODAIA’s #EngagementIntelligence supports reps in making AI-driven, data-backed decisions at every step of their daily workflows. 🗓️ Session Date: November 21 at 10 AM CET 📍 Location: Madrid Marriott Auditorium Hotel & Conference Center Don't miss this opportunity to see how AI is making a real impact in pharma today. Visit the ODAIA booth to learn more about our AI integrations with Veeva Systems and how they can support your commercial goals. #PharmaTech #PharmaInnovation #CustomerExperience #HCPEngagement #CRM #CEP