MTM/OTM Canada

MTM/OTM Canada

Market Research

Ottawa, Ontario 553 followers

Media Technology Monitor - L'Observateur des technologies médias

About us

We empower our clients with exclusive media & technology insights. Gain deeper knowledge of your current audience and reach new customers with the MTM. Leverage research and data covering hot topics like SVOD/AVOD, social media, TV, radio, news and much more. At the MTM, we know Canadians, and with our library of bilingual reports and tools, you will too. Three products, all focused on important groups of interest: 📊 MTM 18+: Focusing on strength in numbers, we reach over 12,000 Canadians aged 18 and up annually through telephone interviews. 👧🧒 MTM Junior: Children are the future, but how do they engage with tech in the present? Better understand the media consumption habits of today’s youngest audiences and consumers. 🌍 MTM Newcomers: Providing insights into the media consumption habits and technology adoption patterns of this growing segment of the Canadian population who have come to Canada within the last 5 years. We work with organizations of all shapes and sizes, including advertising and marketing agencies, media and technology companies, colleges and universities as well as the government of Canada, and we would love to work with you. Take your business to the next level with the MTM today.

Website
https://mtm-otm.ca/en/
Industry
Market Research
Company size
2-10 employees
Headquarters
Ottawa, Ontario
Type
Partnership
Founded
2005

Locations

Updates

  • #FAST channels, or Free Ad-supported Streaming Television, offer a new way for viewers to consume content. Much like linear #TV channels, FAST provides scheduled programming rather than exclusively on-demand options. But what's the level of Canadian interest in these platforms? The latest reports from MTM 18+ and MTM Jr. delve into how FAST channels are faring among Canadians across different age groups. Visit our website today! https://mtm-otm.ca/en/

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  • Today is Stream Safely Day! 🛡️🌐 Let's raise awareness about the risks involved in accessing television, streaming entertainment, and films through illegal, pirate services or unauthorized password sharing. Did you know that 83% of Canadians have encountered scams or phishing attempts in the past month? Let’s change that! 🔐 Use strong passwords. 🚫 Avoid clicking on suspicious links. ⚙️ Keep your privacy settings updated. Stay secure, stream smarter, and enjoy worry-free entertainment. Together, we can make streaming safer for everyone! Find out more: https://streamsafely.com/ #StreamSafelyDay CTAM Canada

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  • Participez à notre webinaire enrichissant pour découvrir les dernières conclusions de l'enquête annuelle de l'OTM Nouveaux arrivants! Notre sondage annuel couvre un large éventail de sujets importants, comprenant, entre autres, l'adoption du téléphone cellulaire, la connexion Internet à la maison, la possession d'une marque de télévision, l'utilisation de YouTube, les comportements concernant les publicités et les achats en ligne, afin de vous aider à mieux comprendre cette tranche de la population canadienne en pleine croissance. Inscrivez-vous au webinaire en français ⬇️ Après votre inscription, vous recevrez un e-mail de confirmation contenant des informations sur la participation au webinaire.

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  • Join us on December 5th for an insightful #webinar exploring the newest insights from the MTM Newcomers’ 4th annual survey! Our annual survey focuses on topics such as cellphone ownership, internet connection in the home, TV brand ownership, YouTube usage, behaviours surrounding online ads and purchasing, and much more to help you better understand this growing sector of the population. Link to register below ⬇️ After registering, you will receive a confirmation email containing information about joining the webinar.

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  • Les nouveaux arrivants représentant une importante part croissante de la population #canadienne, il est donc essentiel de comprendre leurs habitudes en matière de #médias et de #technologie afin de mieux connaître le tissu de la société canadienne. Mais quel est le moyen le plus efficace d'obtenir des informations pratiques et exploitables sur la façon dont ce groupe diversifié utilise les médias et la technologie ? Voici la nouvelle édition de l’OTM Nouveaux Arrivants! Notre nouvelle saison débute avec le Rapport sur les principales tendances 2024 accompagné de nouvelles données disponibles grâce à notre outil d'analyse de données et d'une infographie gratuite des grandes tendances. Le Rapport sur les principales tendances, les données les plus récentes de 2024 et l'infographie des grandes tendances sont disponibles pour tous les clients de l’OTM Nouveaux arrivants. Cliquez pour vous connecter à votre compte ➡️ https://mtm-otm.ca/fr/ Pas encore client ? Demandez votre exemplaire gratuit de l'infographie ! ➡️ https://lnkd.in/dvu9tfvq

  • With #newcomers representing a growing share of the Canadian population, understanding their #media and #technology habits is essential for gaining insights into the fabric of Canadian society. But what’s the most effective way to get practical, actionable #insights on how this diverse group engages with media and technology? Check out our latest edition of MTM Newcomers! The "Top Trends" report, the most recent 2024 data set as well as the "Sneak Peek" infographic are available to all MTM Newcomers’ clients. Log in today to start using our newest data on newcomers! ➡️ https://lnkd.in/ejsSwBu6 Not a client yet? Request your free copy of the infographic! ➡️ https://lnkd.in/eSH53vAp

  • Saviez-vous que plus d'un cinquième des Canadiens ont utilisé un outil d'IA générative au cours du dernier mois ? Comment ne pas parler d’intelligence artificielle (IA) par les temps qui courent? Salué comme la prochaine innovation marquante dans le secteur des technologies, l’IA générative pourrait transformer radicalement la vie quotidienne et la nature même de certains emplois. Vous souhaitez en savoir plus sur l'utilisation des outils d'IA générative chez les internautes Canadiens ? Visitez notre site web pour en savoir plus ! https://mtm-otm.ca/fr/

  • #DYK Did you know that more than a fifth of Canadians have used a generative A.I. tool in the past month? It’s hard to avoid discussions surrounding Artificial Intelligence. Generative A.I. is being hailed as the next great innovation in technology and something that has the potential to radically alter daily life and the nature of work. Interested in learning more about the use of generative A.I. tools among online Canadians? Visit our website to learn more! https://mtm-otm.ca/en/

  • 👻 🎃 Qu'il s'agisse de films d'horreur ou de séries réconfortantes, les Canadiens adorent regarder des films avec leurs petits et grands fantômes (c'est-à-dire leurs amis et leur famille) ! Ce sont les 35-49 ans qui sont en tête de peloton pour ce qui est du temps passé devant un écran.  D'autres statistiques sur le co-visionnage vous intéressent ? Consultez notre dernier rapport : C’est toi qui choisis ! ➡️ https://mtm-otm.ca/fr/ Que planifiez-vous de regarder ensemble ce soir ? 👀

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