Mindshape

As we close out 2024, we're incredibly proud of the work we've accomplished and the exceptional people, clients, and partners who made this another remarkable year at Mindshape. As we get ready for 2025, we're excited about what lies ahead and our continued investment in cutting-edge AI. There's been a lot of buzz, hype, and even some uncertainty about AI's role in business, marketing, and the agency-client partnership. Does AI optimization mean efficiency and reduced production costs or richer, more insightful, and more exploratory brand experiences? The answer is both. 2025 will be a transformative year for AI as major players start packaging it up into easy-to-use products, helping bring more practical AI tools to the market. For us as an agency, this represents one of the most exciting, game-changing moments in creativity, innovation, and production. If 2024 was the year we experimented with AI as a third creative leg, then 2025 will be the year we start creating new experiences and leveraging its full potential – along with the human scrutiny essential for fostering empathy, creativity, and the ethical judgment AI inherently lacks. #AI #Creativity #Marketing #Brand

A market leader in the energy sector, Fortis Inc. partnered with Mindshape to rebuild their website to modernize the design, enhance the overall user experience and strengthen their ESG presence while improving engagement with industry, government and regulators. We’d like to congratulate Fortis Inc. on the launch of their new website. A significant project for all, we are extremely proud to be a part of achieving this major milestone. https://fortisinc.com/

Mindshape has triumphed at the 2024 MUSE AWARDS, showcasing our commitment to creating award-winning creative work that drives significant business results—it's truly part of our DNA. This year, we are proud to announce that two of our standout campaigns were selected for honours: The CallRevu "Answer the Call" campaign was awarded Gold in the highly competitive B2B category, while the Scotts "It's Go Time" campaign secured Silver for exceptional online advertising creative. These achievements highlight the innovative strategies and creative thinking that we bring to our work. Congratulations to our clients, whose collaboration and vision have been instrumental in this success. #MUSEAwards #CreativeExcellence

Mindshape has triumphed at the 2024 MUSE AWARDS, showcasing our commitment to creating award-winning creative work that drives significant business results—it's truly part of our DNA. This year, we are proud to announce that two of our standout campaigns were selected for honours: The CallRevu "Answer the Call" campaign was awarded Gold in the highly competitive B2B category, while the Scotts "It's Go Time" campaign secured Silver for exceptional online advertising creative. These achievements highlight the innovative strategies and creative thinking that we bring to our work. Congratulations to our clients, whose collaboration and vision have been instrumental in this success. #MUSEAwards #CreativeExcellence

Every marketer struggles to stay ahead of shifting consumer behaviours and trends influencing ad performance. We recently had an opportunity to help a client rethink this challenge by identifying the issue wasn’t the platform, messaging or spending. It was a lack of deep consumer segmentation and the assumption that because specific customer groups behaved a certain way in the past, the same must be true today. Not so. Today’s consumer segments defy conventional assumptions and show greater opportunities for businesses that go deeper into segmentation and personalization. In fact, this recent study from McKinsey showcases the need to step back and reassess the shifting consumer landscape. https://mck.co/3yjDzQH #MarketingTrends #ConsumerBehavior #Innovation #MindshapeAgency

Google has officially decided to continue using cookies, a choice that impacts both online advertisers and users. As highlighted in a recent CNBC article, this decision will influence how businesses monitor user behaviour and customise advertisements in the future. While some argue that keeping cookies helps enhance user experiences, there is a growing concern regarding privacy and data protection. How do you foresee this shaping the future landscape of digital marketing and privacy norms? Thoughts? Let's discuss! 💬 #DigitalMarketing #Privacy #Cookies #Google

In a short growing season, timing is everything. Scotts®, a leading name in lawn and garden products, needed a fresh, creative idea to break through with consumers, kickstart the spring lawn care season and promote their full product lineup. The Scotts 'It's Go Time' campaign dealt with the problem of delayed lawn care planning by encouraging early action. We created custom digital content for different platforms, which got people talking and deciding to invest in lawn care during the most opportune time. By showcasing Scotts' top-notch products and key messages, they managed to spark more interest and interaction across a wide range of digital channels. The campaign creative caught people's attention, driving high levels of engagement and traffic to the landing pages where consumers could explore all of Scotts' lawn care products. The campaign racked up 156,047,055 impressions, with online video ads boasting a view-through rate 60% higher than the benchmark and social media content doubling the usual consumer engagement rates. #scottscanada #lawncare #brandgrowth #ItsGoTime

Empower your brand's heartbeat with growth 🚀! At Mindshape, we believe in creating extraordinary brands through a culture of ambition, innovation, and transformation. Together, let's build communities, spark exceptional outcomes, and lead the race with smart, strategic partnerships. Ready to elevate your brand? Let's talk transformation and growth. Read more about how to grow your brand in the link below. https://lnkd.in/g5YDSzeN #BrandGrowth #InnovateToElevate #CommunityBuilding #TransformTogether

In a significant move that marks a new era for internet privacy, Google has begun the phased elimination of third-party cookies on Chrome, setting a new standard for tracking and managing our digital activities online. As we bid farewell to third-party cookies, the industry is exploring innovative alternatives that balance effective advertising with respect for user privacy. Mindshape is embracing the challenge of adapting to these changes, finding new, ethical ways to understand and connect with users in a cookie-less world. "When I heard cookies were transitioning away, I thought it spelled doom and gloom for marketers. But, as I dug deeper, I discovered that a cookie-less world is revolutionizing marketing by honouring consumer privacy and opening new avenues for innovation in consumer engagement and data analysis." - Erwin Rivera, Vice President of Digital and Technology at Mindshape. The article below explores how businesses can leverage first-party data and privacy-focused solutions to respect consumer privacy and enhance the value exchange with customers. https://bit.ly/3xtSfMg #BeyondCookies #CookielessWorld #FirstPartyData