This is such a solid and timely option. My lovely and talented colleague Stuart Martin shares how to optimize for visibility on platforms like ChatGPT.
In the last week, I've had both current and prospective clients asking about how to optimize their brand visibility in platforms like ChatGPT and Perplexity. While SEO is a key tactic, traditional media relations continue to be a strong brand differentiator. Everything is evolving quickly, so here's what I know right now: - Quality Backlinks: Not all publications will provide backlinks. So, identify the reputable ones that do to boost credibility and signal authority to search engines and AI tools. - Data is Still King: AI is searching for the best sources to share its recommendations. Leaning into owned data that can be used in media creates a diverse content landscape that AI tools can draw from. - Expertise Recognition: Consistent media appearances establish you as an industry expert, which AI systems prioritize when sourcing information. - Fresh Content Supply: Regular media coverage ensures a continuous flow of high-quality, relevant content that AI can leverage. - Enhanced Brand Recognition: More media exposure means better brand visibility, making it more likely for AI to highlight your company in relevant searches. PR folks should always look to integrate with a brand's SEO strategy. Layering SEO into strong media relations creates a comprehensive digital footprint that both traditional and AI-powered search engines can't ignore. Any other tactics you're seeing to help boost a brand's searchability on AI platforms? #mediarelations #AIsearch #PR #mediarelations #digital #digitalstrategy