Innovative Research Group

Innovative Research Group

Market Research

Toronto, Ontario 2,898 followers

National opinion research and consultation firm. Building understanding, connecting with audiences. Discover more below.

About us

As a national opinion research consultancy, we ensure key decisions are informed decisions by connecting you to your audiences. When INNOVATIVE is at the table, we bring a real-world understanding of your sector, the challenges you face, today’s most successful analytic techniques and practical solutions that can make a difference. We thrive on challenges. Our track record shows that we can help solve yours.

Website
http://innovativeresearch.ca/
Industry
Market Research
Company size
11-50 employees
Headquarters
Toronto, Ontario
Type
Public Company
Founded
1998
Specialties
Public Affairs, Corporate Communications, Research, Branding Research, Marketing Research, and Stakeholder & Public Consultations

Locations

Employees at Innovative Research Group

Updates

  • Innovative Research Group reposted this

    View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    It is America’s 248th birthday today and Donald Trump is the candidate of hope. I am serious. Canadians care a lot about what happens in the US. To paraphrase Pierre Trudeau, when you sleep beside an elephant, you care about every twitch and grunt. To help us better understand what is going on down there, Innovative Research Group polled almost 3,000 American about this election. The survey was conducted earlier in June, before the debate. Americans are famously polarized. Measures of party affinity and loyalty show the electorate almost equally divided. The vote is neck and neck and the oversamples in target states re-enforce that. The candidates have both served as President and voters know them well. Not surprisingly, 70% said they had already heard enough to make up their minds. But the poll still gave me a few surprises. Trump leads competence Even before the debate, American voters gave Donald Trump higher marks for his performance as President than Joe Biden. But he is also ahead in terms of personal connection. Looking back, a majority (51%) of voters felt Trump made things better for them, while only 44% say that about Biden. Looking ahead. the typical voter is more likely to expect Trump to make things better, not worse, on affordable housing, making ends meet and helping them get ahead. More expect Joe Biden to make those things worse, not better. When I started in politics in the 80s and 90s, the campaigns I was on often faced campaigns engineered by Ron Johnson, who went on to found Now Communications. Johnson had a signature style where he used the ballot question “who’s on your side” to build victories for Western Canadian New Democrats. Right now, in the US, the answer to the question “who is on your side” is Donald Trump. But as the race enters its final months, Joe Biden will not only have to play catch-up on competence, but on empathy. See more here

    Hope Gives Trump Advantage Over Biden

    Hope Gives Trump Advantage Over Biden

    https://innovativeresearch.ca

  • We have had the good fortune to work with Canada's securities regulators since 2006. They play a critical role in creating a positive environment to raise the capital Canada needs to sustain our standard of living while ensuring investors are protected. Congratulation to the OSC on this important milestone!

    View organization page for OSC Innovation Office, graphic

    1,552 followers

    📢 We’re excited to announce a series of initiatives to support early-stage capital raising for Ontario business through OSC TestLab. “New growing businesses play an essential role in our economy, contributing to job creation and driving productivity gains through innovation and competition. These initiatives reflect the OSC’s commitment to fostering the conditions for growth and innovation in Ontario’s capital markets without compromising investor protection.” Grant Vingoe, ICD.D (he-him), CEO. Collectively, the initiatives ➡ expand the pool of knowledgeable and experienced early-stage investors, ➡ provide pathways for early-stage businesses to reach investors through specified promotional activities, ➡ reduce the burden associated with reporting, and ➡ support the ongoing efforts of not-for-profit angel investor groups to connect angel investors with early-stage businesses seeking capital. For more information: https://ow.ly/XxGO50Rz4fJ The OSC will be collecting information to help evaluate these initiatives and learn from the experience of stakeholders in Ontario’s early-stage capital raising ecosystem. 💡 We will have more to share on this soon. If you have something you’d like to share about early-stage capital raising in Ontario in the meantime, head to OSC IdeaHub: https://ow.ly/VFY950Rz4fK 💬 #OSCTestLab

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  • Do you feel better off now than you did in 2015? In March, Canadians were much more likely to say no than yes. And they are even more likely to say the federal government is making things worse, not better. Greg Lyle shares some observations on that situation in this post.

    View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    History has a way of repeating itself. And right now in Canada, we appear to be seeing a repeat of a famous moment in US politics. https://lnkd.in/gtGWqnsE You may not have been around to see this moment yourself, but if you follow me, you are likely aware of the moment in 1980 when Ronald Reagan asked Americans "Are you better off now than you were four years ago." The answer was no, and it turned the election around for Reagan. Justin Trudeau is now facing that exact moment. In a March 2024 Innovative Research Group poll, we asked Canadians if they are better off now than they were in 2015. The answer for a plurality is no. We went on to ask if the federal government is making things better or worse for people like you. Half (50%) said the federal government is making things worse. Just 12% said the feds are making things better. When we look at the value clusters most open to voting Liberal, 39% of Business Liberals, 48% of Left Liberals and 49% of Pay-as-You-Go Moderates say the government is making things worse for people like them. You can read the detailed report here. https://hubs.ly/Q02v9s6w0 As we shared earlier this week, the federal government did not change the channel and impose a new frame with its new budget. Neither the generational fairness message nor the capital gain wedge are working, at least not in the early numbers. Canadians feel the country is in decline and that it is harder and harder to keep what they have, let alone get ahead. This is a reflection of fundamental realities in real incomes and the housing markets. Those won't change in the short run, no matter who leads the Liberal party. Pierre Poilievre is well positioned to repeat history simply by channeling Ronald Reagan's challenge to whoever leads the Liberals in the next election. #canpoli

    Reagan-Carter Oct. 28, 1980 Debate - "Are You Better Off?"

    https://www.youtube.com/

  • View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    The early numbers are in. The federal budget is not having the effect the Liberals were hoping for - at least not on first blush. As with all things political these days, Canadians are less engaged in this budget than they have been in the past. But among those paying attention, this budget is being seen more negatively than most earlier Liberal budgets. The biggest disappointment for the Liberals is that their attempt to create new wedges does not seem to be working. Canadians of all ages do not see this budget as helping young people. And more people see the increases in the capital gains tax inclusions as being harmful than as a good way to protect social programs and keep the deficit down. Sometimes leaders and their governments reach a point where people have heard enough and don't want to hear anymore. It doesn't matter what new initiatives the leader proposes, people who don't like that government hear every announcement as a new reason not to like the government. It looks to me like the Justin Trudeau government may be at that point now. Check out the details here https://hubs.ly/Q02tXKbY0 #cdnpoli #budget2024

    Early Signs Show That Recent Liberal Budget Fails to Reset the Political Debate

    Early Signs Show That Recent Liberal Budget Fails to Reset the Political Debate

    https://innovativeresearch.ca

  • View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    The early numbers are in. The federal budget is not having the effect the Liberals were hoping for - at least not on first blush. As with all things political these days, Canadians are less engaged in this budget than they have been in the past. But among those paying attention, this budget is being seen more negatively than most earlier Liberal budgets. The biggest disappointment for the Liberals is that their attempt to create new wedges does not seem to be working. Canadians of all ages do not see this budget as helping young people. And more people see the increases in the capital gains tax inclusions as being harmful than as a good way to protect social programs and keep the deficit down. Sometimes leaders and their governments reach a point where people have heard enough and don't want to hear anymore. It doesn't matter what new initiatives the leader proposes, people who don't like that government hear every announcement as a new reason not to like the government. It looks to me like the Justin Trudeau government may be at that point now. Check out the details here https://hubs.ly/Q02tXKbY0 #cdnpoli #budget2024

    Early Signs Show That Recent Liberal Budget Fails to Reset the Political Debate

    Early Signs Show That Recent Liberal Budget Fails to Reset the Political Debate

    https://innovativeresearch.ca

  • Innovative Research Group reposted this

    View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    Do you know a student in a behavioral science discipline who is looking for a paid internship this summer? Once again INNOVATIVE is hiring up to four paid interns this summer. Candidates must have some understanding of how to conduct quantitative and qualitative research, including questionnaire design, interviews and focus groups. Past interns have often gone on to work with us on a part-time or full-time basis. Our clients are diverse, and we value diversity in our recruitment as well. Written and verbal second language skills in French, Punjabi, Mandarin, or Cantonese will be given strong consideration but is not mandatory. Please apply by clicking the following link or copy/pasting the URL into your web browser: https://smrtr.io/jyvbg

    Intern, Research Analyst (2024)

    Intern, Research Analyst (2024)

    jobs.smartrecruiters.com

  • We are looking for a few good interns. Can you help us find them?

    View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    Do you know a student in a behavioral science discipline who is looking for a paid internship this summer? Once again INNOVATIVE is hiring up to four paid interns this summer. Candidates must have some understanding of how to conduct quantitative and qualitative research, including questionnaire design, interviews and focus groups. Past interns have often gone on to work with us on a part-time or full-time basis. Our clients are diverse, and we value diversity in our recruitment as well. Written and verbal second language skills in French, Punjabi, Mandarin, or Cantonese will be given strong consideration but is not mandatory. Please apply by clicking the following link or copy/pasting the URL into your web browser: https://smrtr.io/jyvbg

    Intern, Research Analyst (2024)

    Intern, Research Analyst (2024)

    jobs.smartrecruiters.com

  • Can you help us grow?

    View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    Do you know someone who is passionate about administrative excellence and operational efficiencies? We are seeking someone to join our Enablement Team as an Office Administrator / Operations Coordinator for our Toronto office. The ideal candidate should be highly organized, experienced with AR and AP, detail-oriented, and tech-savvy. We offer a competitive compensation package including an employee dental and health benefits plan, 3-weeks vacation, and a flexible hybrid working environment. If you are someone you know is interested, please click on the link below to learn more and to apply if interested. https://smrtr.io/jCBzF.

    Office Administrator / Operations Coordinator

    Office Administrator / Operations Coordinator

    jobs.smartrecruiters.com

  • Some news from us on a huge decline in perceptions of Canadians' standard of living.

    View profile for Greg Lyle, graphic

    Founder and President, Innovative Research Group Inc.

    Canada’s affordability crisis is not going away when inflation comes down. But what that means in terms of Canada’s policy agenda is far from clear. It’s not because of job anxiety. While 33% have at least some concern about job loss, it is not much higher than we have seen over the past decade and only 12% are very concerned. It is somewhat about inflation. Just over one third say inflation will be higher in five years than it is now, and that number has grown larger every time we ask it.   But the big news is that Canadians assessment of their standard of living has plummeted since we first asked in 2007. More than 7-in-10 were satisfied in 2007. That has dropped to less than half (45%) in 2024. In 2007, a majority (58%) of Canadians felt they were doing better than their parents. Today that is down to 36%. It gets worse when we ask Canadians to look ahead. In 2007, Canadians were already somewhat pessimistic with 26% agreeing the next generation will have a better standard of living while 44% disagree. Now just 17% agree while a majority of 57% disagree. For each one of these questions, younger generations are far more pessimistic than older generations. So even if inflation goes away, many Canadians, especially young Canadians, no longer see Canada as a place where they can achieve their dreams. See the detailed results here - https://hubs.ly/Q02m7fH50       

    Canadians Reach Boiling Point on Quality of Life

    Canadians Reach Boiling Point on Quality of Life

    https://innovativeresearch.ca

  • i really enjoyed this conversation with Peter and Jackie. We covered a lot of ground about politics and energy. I hope you enjoy it as well.

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