Infinity Reef

We've worked with client PSCL for a number of years now. It's great to collaborate with an engaged client that gets the power of advertising. We took a market segment that was mired in the literal and over time we were able to elevate the discussion and quality of the presentation. The Infinity Reef/PSCL story continues here: https://lnkd.in/gJvZpXGa

Social media is a powerful tool, and what you do with it needs to be tailored to your business and its specific audience. #socialmedia #marketing #marketingagency https://lnkd.in/gGTabUdh

2025 is right around the corner. Got your marketing strategy sewn up for the new year? https://lnkd.in/gMVpFz8T #marketing #2025

Framing AI for Design Professionals The future of graphic design is definitely at a crossroads due to technology, market oversaturation and shifting client expectations. These challenges have reshaped the landscape, and the role of the design professional must be to effectively express their differentiation from the vast pool of generic layout providers to remain relevant. Current AI tools like DALL-E and Canva are automating tasks that once required human creativity, especially for template-driven design and basic layouts. As AI improves, more of these repetitive, formulaic tasks will be handled by machines. This will put additional downward pressure on rates for commoditized design work. Many clients already seek the cheapest option in this area due to little differentiation from a range of suppliers. Continue reading at: https://lnkd.in/eMc-TE6D #graphicdesign #artdirection #yeg #marketing #ai

BEING NIMBLE: KEEP THINGS MOVING IN WEB DESIGN In the world of print media, projects demanded meticulous precision and adherence to strict deadlines. Once a catalogue or brochure was printed, making changes was both costly and time-consuming. This historical perspective has influenced how many perceive large projects, leading to the belief that every detail must be perfect by a hard deadline. However, websites break away from this traditional mold, offering a more flexible, iterative approach to development and maintenance. https://lnkd.in/gEAYBgMP #digitalworld #webdesign #flexibility #marketing #yeg

Navigating the Website Budget Disconnect Clients with big dreams sometimes forget that larger jobs must necessarily have larger budgets. How can we educate them? https://lnkd.in/gAGwv7Ns #marketing #advertising #graphicdesign #webdesign

How many times have you seen a website or other long-form design project go off the rails because the time to create content was severely underestimated and under-resourced? Yep, we've been there too. Some thoughts on why it happens, and a better workflow to stop it from happening again. https://lnkd.in/enJe3qw4 #yeg #marketing #advertising #webdesign #contentmarketing #digitalagency

The Client's Changing Focus — Building Trust and Delivering Value One common challenge marketing professionals face is keeping clients focussed on the agreed-upon scope of a contract while maintaining their good will. Clients may be prone to swift changes in direction and harbour skepticism about whether you are truly working in their best interests. It becomes paramount when all efforts have been invested to adhere to the initially outlined plan. Let’s explore strategies to not only retain the client’s trust but also successfully manage shifting client expectations. https://lnkd.in/gKGMEkPj #marketing #advertising #relationships

Have you been kind to your web programmers today? https://lnkd.in/gGcNqgH4 #marketing #programming #agencylife

In the changing world of commerce, success hinges on the balance between what a business offers and what its customers truly want. This interplay extends beyond the realm of products and services, encompassing the way a business operates and how it communicates its identity to the world. In this article, we delve into the nuanced distinctions between a business’s offerings and customer desires, the disparity between actions and marketing strategies, the art of distilling complex business goals into relatable sales points, and the effectiveness of saying less in the realm of business communication. https://lnkd.in/g77Tjx-Y #mktg #yeglocal #MarketingAgency