IAB Canada

IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. As a member, you can access exclusive resources, networking opportunities, and invest in professional development. Become part of our diverse community of industry experts today! Contact us at [email protected] to learn more. #DigitalMarketing #Community #DigitalLeadership #Marketing #DigitalMedia

Advertising in a polarized world is a complex issue. IAB Canada released a discussion paper providing insights into evolving consumer behavior and offers a framework for engaging with a politicized audience without alienating diverse consumer groups. Download the paper now: https://hubs.ly/Q02ZTkkQ0 #advertising #marketing #consumerbehavior #IABCanada

What an incredible day at our last marquee event of the year, Report on Data 2024! From the power of video advertising and data-driven strategies to the dynamic world of retail media and insights from the highly anticipated CMUST study, our expert speakers and panelists provided actionable takeaways to help navigate the ever-evolving digital landscape. A heartfelt thank you to our attendees, speakers, and sponsors who made this event a big success. It’s moments like these that highlight the strength and innovation of the IAB Canada community—a collective of passionate professionals dedicated to advancing the digital advertising industry. Thank you to our speakers: Brad Jeffrey, Matt Devlin (PHD), Paul Rich (Comscore), Nafisa Nanthakumaran (Merchant) (Snap Inc), Jamie Norgarb (Milestone Integrated), Deborah Gurofsky (Media Pulse), Ivan Pehar (Roku), Ken Davie (Rogers Sports & Media), Susan Charles (Google), Jed Schneiderman (Kijiji), Brian Batenburg Battenburg (The Globe and Mail), David Phillips (Environics Analytics), Omair Islam (OneTrust), Saad Uddin (Native Touch), Pasquale Pellegrini (Vividata), Nina Puehringer (Quantcast), Santo Ligotti, CM (Retail Council of Canada), John Shilton (Publicis Media), Meaghan Brophy (Walmart Connect), Ryan Fuss (Stingray Advertising), Sydney Mai (Popescu) (MPlus), Ray Balberman (Triangle Retail Media), and Sonia Carreno (IAB Canada). Thank you Elite Sponsors: Environics Analytics, Globe Media Group, Google, Roku, Snap Inc., and The Trade Desk Thank you Industry Sponsors: Blue Ant Media, Comscore, Inc., Integral Ad Science, OneTrust, Quantcast, Rogers Sports & Media, Stingray Advertising, and Vividata Thank you Topic Sponsors: Canadian Tire Corporation (Triangle Retail Media), mplus, Native Touch, and Walmart Connect Canada. And that’s a wrap for IAB Canada events in 2024: 4 cities across Canada, 12 events, and over 2000 attendees - Thank you for choosing another year of powerful digital leadership! We’re not slowing down—stay tuned as the IAB Canada team prepares for an exciting and event-filled 2025. See you soon! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy 

Artificial Intelligence (AI) has the power to revolutionize the digital landscape. From Content Creation to Consumer Experience, learn how AI will affec Publishers, Agencies, Brands and Consumers. Download the IAB Canada AI's Impact Infographic now! https://hubs.ly/Q02Zv2s20 #AI #DigitalTransformation #MachineLearning #DigitalMarketing #Media #Innovation

The media landscape is rapidly evolving, presenting both challenges and opportunities. Join us on December 4 at 1:00pm as David Phillips (Environics Analytics) explores this new era of measurement. Discover how to leverage cross-platform solutions to optimize your media strategy. Register now: https://hubs.ly/Q02Zv05k0 #Webinar #CrossPlatform #Measurement #Media #Campaign

As Report on Data 2024 kicks off, we want to take a moment to thank our amazing sponsors for their invaluable support. Your contributions make it possible to bring together Canada’s brightest minds in digital media to share insights, spark conversations, and shape the future of our industry. Your partnership drives the success of this event, and we couldn’t do it without you. Thank you for helping us make Report on Data a reality! Here’s to a day of learning, connection, and innovation. Registration starts at 12:30pm. Let’s dive in! 🙌 Elite Sponsors: Environics Analytics, Globe Media Group, Google, Roku, Snap Inc. and The Trade Desk Industry Sponsor: Blue Ant Media, Comscore, Inc., Integral Ad Science. OneTrust, Quantcast, Rogers Sports & Media, Stingray Advertising Vividata Topic Sponsors: Canadian Tire Corporation (Triangle Retail Media), mplus Native Touch Walmart Connect #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

Looking for insights on Canadian Podcast Listeners? Join us next week Tuesday, December 3 at 11:00am as Jeff Ulster (The Podcast Exchange - TPX) takes us through the demographics, content choices, platform usage and more! Register here: https://hubs.ly/Q02ZtLjC0 #Webinar #Podcast #Audio #DigitalMarketing

Paul Rich (Comscore, Inc.) will share insights into Canadian digital media usage for 2024. From audience demographics and platform preferences to the evolving streaming and video landscape, this session will provide actionable takeaways for your digital strategy. This event is now SOLD OUT! See you all on Wednesday at the Great Hall! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

This is the last week to sign up for our upcoming webinars! Join us as we welcome IAB Canada members, The Podcast Exchange and Environic Analytics as they present respectively: the insights of Canadian Podcast Listener and Cross-Platform Campaign Measurement. 🎙️ Dec 3: The Canadian Podcast Listener of 2024, presented by The Podcast Exchange - TPX's Co-Founder and Strategic Consultant, Jeff Ulster 📏 Dec 4: Cross-platform Campaign Measurement – From ‘If Only’ to ‘We Can’ presented by Environics Analytics' Chief Media & Activation Officer, David Phillips Register now: https://hubs.ly/Q02ZnR8N0

Report on Data is happening this Wednesday November 27! This must-attend event will feature insights from some of the brightest minds in the industry, diving deep into topics like video strategies, data management, retail media, and the latest findings from the 2024 Canadian Media Usage Study (CMUST). We’re thrilled to introduce this year’s incredible lineup of speakers: Brad Jeffrey, Matt Devlin (PHD), Paul Rich (Comscore, Inc.), Nafisa Nanthakumaran (Merchant) (Snap Inc.), Jamie Norgarb (Milestone Integrated), Deborah Gurofsky (Media Pulse (a Blue Ant Media Company), Ivan Pehar (Roku), Ken Davie (Rogers Sports & Media), Susan Charles (Google), Jed Schneiderman (Kijiji Canada), Brian Batenburg (The Globe and Mail), David Phillips (Environics Analytics), Omair Islam (OneTrust), Saad Uddin (Native Touch), Pasquale Pellegrini (Vividata), Nina Puehringer (Quantcast), Santo Ligotti, CM (Retail Council of Canada), John Shilton (Publicis Media), Meaghan Brophy (Walmart Connect Canada), Ryan Fuss (Stingray Advertising), Sydney Mai (Popescu) (Mplus), Ray Balberman (Triangle Retail Media) and Sonia Carreno (IAB Canada). This event is now SOLD OUT! We can’t wait to see you on Wednesday at The Great Hall! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy