Equifruit

Big News Alert! 🎉 Today, the entire Equifruit team is beaming with pride as our President, Jennie Coleman, has been recognized as one of Canada’s Most Admired™ CEOs by Waterstone Human Capital! 🏆 Jennie’s unwavering commitment to paying banana farmers fairly and her fierce advocacy for #Fairtrade has not only transformed Equifruit, but has also fundamentally shifted the banana market in Canada. This award celebrates Jennie's vision, resilience, and ability to rally Banana Badasses around our mission—Global Fairtrade Banana Domination.🌎🍌 Jennie, thank you for leading us with passion, courage, and a relentless focus on fairness. We’re beyond honored to stand beside you on this journey! 💛 👉🏼 https://lnkd.in/gTB5-3S3 Drop a 🎉 or 🍌 or a 🦈 in the comments to celebrate this incredible achievement! #Equifruit #BananaBadass #MostAdmiredCEO #Leadership #Sustainability #bcorp #womenowned Fairtrade Canada Fairtrade America Fairtrade International B Lab U.S. & Canada

🎊We’re thrilled to receive the Progressive Grocer Impact Award for Ethical Sourcing/Supply Chain Transparency! 🍌 At Equifruit, we go beyond paying fair prices. We also contribute $1 US per case to a social premium fund that supports a range of community glow-up projects. These initiatives are democratically chosen by the farmers and cooperatives we partner with because community projects should always be driven by the people they directly impact. Sounds pretty fair, right? 🙌🏼 https://lnkd.in/gbNHhkaj Discover more about our community projects:  https://lnkd.in/e2QRvz6b #bananabadass #farmersgottagetpaid #fairtrade #fairtradebananas #ethicalsourcing #progressivegrocer #award

🎊We’re thrilled to receive the Progressive Grocer Impact Award for Ethical Sourcing/Supply Chain Transparency! 🍌 At Equifruit, we go beyond paying fair prices. We also contribute $1 US per case to a social premium fund that supports a range of community glow-up projects. These initiatives are democratically chosen by the farmers and cooperatives we partner with because community projects should always be driven by the people they directly impact. Sounds pretty fair, right? 🙌🏼 https://lnkd.in/gbNHhkaj Discover more about our community projects:  https://lnkd.in/e2QRvz6b #bananabadass #farmersgottagetpaid #fairtrade #fairtradebananas #ethicalsourcing #progressivegrocer #award

Jennie Coleman, President of Equifruit, congratulations on winning a 2024 Canada’s Most Admired CEO™ Award in the Emerging category! This recognition is a testament to your leadership in fostering a culture within your organization that enhances performance and sustains competitive advantage. Discover the full list of 2024 CEO winners: https://ow.ly/scI050UgWRI _ _ Join us on Tuesday, March 25, 2025, at the Waterstone MacKay Canada’s Most Admired Corporate Cultures Summit, CEO Summit, and Awards Celebration. Tickets will go on sale in December. #CanadasMostAdmired #CanadasMostAdmiredCEO #CorporateCulture

🚀 Equifruit débarque en 34e position dans le classement des Leaders de la Croissance 2024 de L'actualité ! 🍌💥 On a frappé fort avec notre croissance de 184% entre 2020 et 2023 ! C’est un honneur d’être dans le top des 50 entreprises québécoises qui cartonnent en ce moment. 🙌 Merci à notre gang de #BananaBadasses et à vous toutes et tous qui nous soutenez dans notre mission de la domination mondiale de la banane équitable ! Félicitations à toutes les autres entreprises de ce classement. 🙌🏼 👉🏼 https://lnkd.in/e2dGgTr3 #LeadersDeLaCroissance #prix #croissance #quebec #bananesequitables #commerceequitable Fairtrade Canada Oxfam-Québec

Hear from the mouth of our fearless #BananaBadass leader Jennie Coleman. She covers the basics behind Equifruit and why #farmersgottagetpaid. The Fresh CrEd Ed Bertaud Craig Slate International Fresh Produce Association #ethicalbusiness #womenowned #bananas #bcorp #fairtrade

✌🏻2 weeks after #GPFS2024 and our adrenaline has come down to the #BananaBadass baseline, which is still well above average most days. Here’s a sneak peek of our squad behind the scenes. If it looks like pursuing Global Fairtrade Banana Domination is fun, you’re spot on. 🌎 Although we face an uphill battle convincing retailers to rethink their banana strategy, all your encouragement gives us the energy to keep our creative juices flowing. Thanks to everyone who trusted us in the Bananity Fair photoshoot. Cheers to Max MacGillivray and 💧 Patrick Kelly 🍊 "Lil Citrus" who gave us the mic. 🎤 Finally to the IFPA team for all your support. We’re already planning for the CPMA 100th in Montreal 2025! Get ready to do the worm Ron Lemaire!! 🪩🐛 #ethicalbusiness #freshproduce #bananas #bcorp #womenowned #fairtrade #farmersgottagetpaid Jennie Kim Ben Shelby Ashley Naomi Madison Loubna International Fresh Produce Association Canadian Produce Marketing Association (CPMA)

It's time to vote for your next TOP produce industry SUPERMODEL. Head over to Kim Chackal's LinkedIn account to choose from the top four photos of the #gpfs2024. You may be wondering at this point: does Equifruit have the authority to declare a TOP produce industry supermodel? The answer is yes. When you're a company bold enough to challenge the status quo of the entire banana industry, that boldness naturally extends to being a fashion authority too. Slay 😎

It's time to vote for your next TOP produce industry SUPERMODEL. Head over to Kim Chackal's LinkedIn account to choose from the top four photos of the #gpfs2024. You may be wondering at this point: does Equifruit have the authority to declare a TOP produce industry supermodel? The answer is yes. When you're a company bold enough to challenge the status quo of the entire banana industry, that boldness naturally extends to being a fashion authority too. Slay 😎

We are shoppers, grocers, brands, farmer and Fairtrade staff all around the globe. We come together in the choices we make so that the people who grow our food get a fairer deal for their work— because fairness should never be optional. Together, #WeAreFairtrade. 🎥: Lauren Schneiderman