About us

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

Industry
Beverage Manufacturing
Company size
10,001+ employees
Headquarters
London
Type
Public Company
Specialties
Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand management, Premium Wines and Spirits Supplier, Luxury, Super premium, Beer, Consumer goods, E-commerce, beverages, spirits, FMCG, and brand owners

Locations

Employees at Diageo

Updates

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    1,526,427 followers

    Everyone does their best work when they feel trusted, bringing fresh ideas, unique approaches to problem-solving, and taking risks in the name of progress. At Diageo, we champion change and endorse our people to think beyond what we know. Hear what Vikram has to say on what makes Diageo a brilliant place to work. Feel supported to break new ground - diageo.com/careers #LifeAtDiageo #DiageoCareers #Godawan Drink responsibly. DRINKiQ.com.

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    1,526,427 followers

    Taking tequila around the world..... From London to Bogotá and Cape Town to Mumbai, #DonJulio marked the Dia de Muertos (Day of the Dead) Mexican holiday by unveiling beautifully curated Ofrendas – decorated altars – in eight cities across the world. As part of the brand’s commitment to celebrate and spotlight inspiring Mexican creatives, Don Julio partnered with renowned Mexican visual artist and historian Betsabeé Romero and Mexican floral designer Juan Rentería to collaborate on the creative concept of the Ofrendas and help guide influential local artists in each city. #tequila #marketing #DonJulio Drink responsibly. DRINKiQ.com

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    1,526,427 followers

    We’re excited to see the launch of FlavorPrintConnect, helping bring consumers a new experience which merges the physical and digital worlds. The new technology is being introduced through the new ‘Single Malt Special Releases 2024 Tasting Experience’, a digitally enabled multi-sensory Scotch Whisky journey. The product brings together whisky tasting kits and an AI-enhanced digital masterclass, enabled by Diageo’s FlavorPrint technology. In it, users get the chance to try part of the Single Malt Special Releases 2024 range, digitally compare their tasting notes with their friends and Diageo master blenders, get served rich video content on the whiskies and their distilleries, as well as finish with their own whisky flavour profile. This cutting-edge innovation is built on top of Diageo's proprietary FlavorPrint AI platform that identifies and matches flavour profiles - allowing participants to personalise their whisky journey based on their individual preferences. Find out more here: https://lnkd.in/evfiRRkf

    • Diageo Brings Consumers Industry First Experience with FlavorPrintConnect Technology
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    1,526,427 followers

    Our North America team has partnered with DHL Supply Chain to deliver new hydrogen fuel cell trucks. We are excited to incorporate the two fuel cell electric trucks, powered with hydrogen, to our U.S. fleet. The Class 8 trucks, manufactured by Nikola Corporation, will be deployed and fueled with a HYLA modular refueler at the Diageo campus in Plainfield, Ill., marking a milestone for the state. This initiative is part of our continued work to decarbonize our footprint in Plainfield, Illinois making our operations more efficient and sustainable. Find out more here: https://lnkd.in/gWkHHgeN

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    A new campaign from Gordon's aims to normalise moderation by empowering consumers to 'mix it up' and switch between Gordon's Pink and Gordon's Pink 0.0% in the same occasion. ‘Mix It Up’ is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert since the move to a new brand world that shines a spotlight on people coming together in moments of connection. Take a look at the new campaign below! #Gordons #MixItUp #Moderation Drink responsibly. DRINKiQ.com

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    1,526,427 followers

    The adoption of renewable energy across the supply chain will play a vital role in the beverage industry’s decarbonization, but businesses cannot achieve this alone. That’s why we’ve joined the REfresh Alliance to support suppliers in accelerating the industry’s transition to #NetZero.   We look forward to working together with all the other members, Enel X and our suppliers to help remove the barriers to renewable energy adoption.   Make sure to follow REfresh Alliance to keep up to date with the group’s progress as we aim to create change within the industry.

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    470 followers

    Businesses are at the forefront of the global transition to Net Zero, and industry collaboration is key to accelerating our progress. We're excited to launch the REfresh Alliance, a new consortium that aims to help decarbonize the beverage industry's supply chains. In partnership with Enel X, REfresh will pool the expertise and resources of its members to break down barriers to renewable energy adoption and help accelerate the beverage industry’s transition to Net Zero. Already, 10 leading beverage companies have joined us on this crucial journey, including: The Coca-Cola Company Diageo The HEINEKEN Company Bacardi Molson Coors Beverage Company Carlsberg Group Pernod Ricard Whyte & Mackay Constellation Brands Together, we're aiming to accelerate renewable energy use across the entire supply chain. But there's more work to be done. We invite other beverage companies and suppliers to join us. Follow our page for updates and visit us at refreshalliance.com to learn how you can get involved. Let’s drive change together. 

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    1,526,427 followers

    #Tanqueray present 'Showtime!' - a new global creative platform for the brand. The new creative seeks to ignite the anticipation for the spectacular, like that moment when you step into your favourite bar, in your favourite outfit, to meet with your friends and enjoy a classic Tanqueray & Tonic. Watch the video below to get a taste of the new campaign! #Showtime Drink responsibly. DRINKiQ.com

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    1,526,427 followers

    Bringing you the Perfect Pour at Yours #Guinness is a brand that is steeped in history yet constantly pushes the boundaries through innovation, and the latest brand campaign brings these two together seamlessly. 'Dancing Can' is a playful stop-motion film, showcasing the brands innovative Nitrosurge device and cans, and is also a modern nod to the beloved 1994 “Dancing Man” ad. Launched in Ireland a few years ago and Great Britain last year, the pocket-sized device uses ultrasonic technology to create the iconic surge with perfectly formed nitrogen bubbles delivering satisfyingly smooth Guinness every time, everywhere! Find out more here: https://lnkd.in/eaCB__P6 Drink responsibly. DRINKiQ.com

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    1,526,427 followers

    Today, #JohnnieWalker has unveiled its latest innovation in the world of AI! In partnership with celebrated German illustrator, Andy Gellenberg, a collection of 5,000 bottles have been created with the help of generative AI. Based on the distinctive pop art style he’s known for, Gellenberg created 50 original pieces of artwork that were then enhanced with generative AI to develop the newly launched limited edition collection of 5,000 unique bottle designs, available in Germany. Find out more here! https://lnkd.in/dK_6Cn4P Drink responsibly. DRINKiQ.com

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Funding

Diageo 4 total rounds

Last Round

Post IPO debt

US$ 2.1B

See more info on crunchbase