En septembre 2024, le Canada a accueilli 1,8 million de visiteurs pour un séjour d’une nuit ou plus. Malgré une légère baisse de 3 % par rapport à septembre 2023 due à une diminution du nombre de voyageurs en provenance des États-Unis, de la France, de l’Allemagne et du Mexique, le cumul des arrivées pour un séjour d’une nuit ou plus demeure en hausse de 9 % par rapport à l’an dernier grâce à la croissance constante observée dans la plupart des marchés cibles de DC.
Destination Canada
Travel Arrangements
Vancouver, BC 53,148 followers
Our vision: to create the next era of travel, inspiring those with glowing hearts to fall in love with Canada.
About us
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.
- Website
-
https://www.destinationcanada.com/
External link for Destination Canada
- Industry
- Travel Arrangements
- Company size
- 51-200 employees
- Headquarters
- Vancouver, BC
- Type
- Government Agency
- Specialties
- marketing, tourism, travel, research, industry relations, innovation, branding, media, PR, strategy, advertising, tourisme, voyages, marque, relations d'industrie, médias, RP, stratégie, publicité, and recherche
Locations
-
Primary
Get directions
800-1045 Howe Street
Vancouver, BC V6Z 2A9, CA
Employees at Destination Canada
-
Rika Compton
-
Barbara Ackermann
A new generation agency, modern and anticipating the future of destination marketing. Strategically driven, digitally native. Currently focused on…
-
Marsha Walden
President and CEO / Présidente-directrice générale, Destination Canada
-
Joe Amati
Senior Executive Director, Global Market and Brand Intelligence
Updates
-
In September 2024, Canada welcomed 1.8 million overnight visitors. While this marked a slight 3% dip compared to September 2023 due to fewer travellers from the US, France, Germany, and Mexico, year-to-date overnight arrivals are still up 9% year-over-year, fuelled by steady growth from most DC key markets.
-
-
Destination Canada présente son nouveau Programme de segmentation des voyageurs! Ce nouvel outil facilite la définition et le ciblage des meilleurs invités en provenance des principaux marchés du Canada. Il divise les différents voyageurs en sept segments uniques et décrit ce qui les motive à réserver leurs voyages. Le Programme de segmentation des voyageurs rapprochera le secteur touristique, renforcera nos efforts de marketing communs et amplifiera l’avantage concurrentiel du Canada grâce à ses stratégies de marketing et à ses paramètres de ciblage partagés. Visionnez la vidéo et cliquez ci-dessous pour en savoir plus sur ce nouveau programme dans le Consortium de données touristiques canadiennes. https://lnkd.in/gzncDwQU
-
Destination Canada introduces the new Traveller Segmentation Program! This new tool makes it easier than ever to define and target the best guests from Canada’s key markets and highlights seven unique traveller segments, representing the diverse people who travel to Canada and what motivates them to book their trip. The Traveller Segmentation Program will unite the tourism industry, strengthen our collective marketing efforts, and boost Canada’s competitive advantage through shared targeting parameters and strategic marketing approaches. Watch the video below and click the link to learn more about the new program in the Canadian Tourism Data Collective: https://lnkd.in/gKjRHYBP
-
“Canada offre des espaces ouverts, mais aussi, le Canada, c’est gens avec des cœurs et des esprits ouverts. Voilà notre proposition de valeur de notre marque. Canada’s brand is about openness. Open spaces, open minds and open hearts. Our diversity of cultures and two official languages, builds on the rich, original diversity of Indigenous peoples across this land. This makes us unique in North America. Looking forward, our competitiveness is about opportunity – about unleashing the full potential of tourism," Marsha Walden, President & CEO, Destination Canada #TIACCongress2024 Tourism Industry Association of Canada
-
-
Cette année, les personnes présentes au congrès de l’AITC découvriront en primeur le nouveau Programme de segmentation des voyageurs de Destination Canada qui permettra à toute l’industrie de cerner et d’interpeller les voyageurs cibles comme jamais auparavant. Dans le cadre d’activités sur les données et la marque, de tables rondes et de présentations captivantes, nous montrerons comment nous exploitons les forces uniques de la marque Canada, mais aussi la technologie, les données et les renseignements pour gagner en compétitivité. #TIACCongress2024 Tourism Industry Association of Canada
-
-
Attendees at this year’s TIAC Congress are the first to preview Destination Canada’s soon-to-be-launched Traveler Segmentation Program, which will unite the industry to identify and connect with target travelers like never before. Through interactive data and brand activations on the floor, and engaging panels and presentations, we will also be sharing updates on our work to leverage Brand Canada’s unique strengths to power competitiveness, using technology, data and insights to drive the efforts. #TIACCongress2024 Tourism Industry Association of Canada
-
-
Destination Canada reposted this
Welcome to the Final Day of #TIACCongress2024! 🌍 As we close out an incredible conference, today is all about inspiration, innovation and celebration. Here’s some highlights for today: 🌟Destination Canada’s session on Brand Leadership at 9:15AM 🌟 WestJet Luncheon at 12PM 🌟Panel Discussion on Strengthening Canada’s Global Competitiveness at 2:15PM Make the most of this final day—share ideas, connect with industry leaders, and leave inspired to shape the future of Canadian tourism! #TourismCan #sustainabletourism
-
The 2024 Tourism Congress is officially underway! Tourism Industry Association of Canada #TIACCongress2024
Q: Why should Canadian businesses in tourism care about competitiveness? A: Because tourism doesn’t just attract visitors, it drives economic growth, creates jobs, and builds Canada's global reputation. At #TIACCongress2024, we’re hosting a powerhouse panel with experts from Indigenous Tourism Association of Canada (ITAC) , Hotel Association of Canada, Tourism HR Canada, Restaurants Canada, Parks Canada and Destination Canada, who will address the pressing challenges facing Canada’s global competitiveness in tourism, as well as the opportunities it presents. 🌎 Discover... 💡 Innovative solutions to attract more international visitors 📈 Real-world strategies that can elevate your own business 🤝 The power of collaboration across sectors This session is a strategic investment in Canada’s future and your business. Secure your spot now! 🔗https://lnkd.in/gNveXBzJ #TourismCan #TourismCanada #ExploreCanada
-
-
Notre assemblée publique annuelle commence à 10 h (HP)/13 h (HE)! Ne manquez pas cet événement virtuel où nous discuterons des grandes réalisations du secteur au cours de la dernière année et de nos aspirations pour 2025 et au-delà. Pour y participer : https://lnkd.in/gnX7kxjh
-