Critical Mass

It’s the end of the year, and we’ll come right to the point. 👉 The November/December CM Pulse newsletter is here—trends you need to know about, and insight you’ve gotta have 🫵. Thanks for reading, happy holidays, and have a wonderful new year! We’ll see you in 2025!! ✨

End of year to-do list: Submit your timesheet ✅, set your away message ✅, and scoop up the November/December edition of CM Pulse 🤩.   Have you been hearing about Silver Squatters? Been wondering what the “soft travel” trend entails? Still aren’t sure what your friend is talking about when they go on (and on) about their “Winter Arc”? Wonder no more. We’ve got answers.   So have a read, enjoy your holidays, and we’ll see you back here in 2025! 🚀

What were the BEST ads of 2024? Well, what better way to find out than to ask the best in the business? To that end, our amazing Chief Creative Officer Valerie Carlson weighed in for Ad Age. 👏👏 You can check out Val’s pick, as well as picks by other industry leaders right here👇. (Videos included—treat yourself!) https://lnkd.in/gCpdpxKH

Big things happened at the BIMA Awards! 🤩 A stellar crew from our CM London office proudly accepted two awards for our work on the INFINITI website—Silver for Audio and Video Content, and Bronze for Digital Design/User Interface. A client we love being recognized at an awards show we love? Happy times. You can check out all the winners here 👉 https://lnkd.in/eU9w9nY8 Thanks to the amazing CMers who were at the show—Kieran Atha, Michael Robinson, Susan Thompson and Tom Henebury! 

Did someone steal the zipper pull off your Nike Elite Backpack? Have you noticed some brands are getting, like, really weird? Also, what’s the deal with YouTube streaming, WWE, and the state of D&D?   Great questions deserve a great newsletter, and good news—the latest edition of CM Pulse has arrived. Check it out (and sign up) right here 👇.  

Wait! Before you scroll on, we wanted you to know our monthly CM Pulse newsletter is hitting newsstands everywhere (by which we mean your LinkedIn feed).   Been dreaming of a newsletter where super-smart people pick out cultural trends and skip to the good part (i.e., expert insights and brand takeaways)? Well, look no further. Have a read 👇, pass it on 👉, and thanks a million 🙏.

It’s the little victories that bring the most comfort, but this one feels like a biggie... Our work with BBDO Worldwide on The Ring of Comfort campaign for M&M'S won gold AND silver yesterday at @The Clio Sports Awards! 🍫 💍 Check out the winners gallery here: https://lnkd.in/etNsvZiA

At CM, we’re all about recognizing and celebrating the exceptional women who are shaping the future of technology. As it happens, that’s what the Women in Tech Global Awards are all about, too—so we’re beyond proud to shout our loudest shoutout to Heather Roxby, who’ll be serving as a juror! 🙌 You rock, Heather! More information about the show right here 👇 https://lnkd.in/erFW3b_i

Fans of The World’s Game will be the first to tell you: it’s not a hobby, it’s a lifestyle. So, we teamed up with Dieste Inc. and BBDO LA to show fans that AT&T is committed to their dedication, featuring two-time Olympic gold medalist and two-time FIFA Women’s World Cup champion Mia Hamm! ⚽️🏃♀️ 🥇 🏆 https://lnkd.in/exJkRNwX

America calls it soccer! So, we created a campaign that embraces its unique soccer clubs and how AT&T keeps them connected to the beautiful game. Dieste Inc. BBDO LA