Conscia

Is giving market predictions on Friday the 13th considered unlucky? ☕ On this week's Coffee and Commerce we're drinking the heartwarming holiday coffee by Onyx Coffee Lab called #Framily with tasting notes of baked apple, earl grey, baker's chocolate and berries. 🍒 And since we're all ecommerce family this coffee hits extra special. 🧙 Prediction: we are in the era of Practical Composable Commerce. 🧘 Brands are looking for greater flexibility, but they also want to leverage pre-existing investments in technology where possible. Conscia is a great option that can add orchestration intelligence to your composable strategy. 🙆 Brands are looking for greater personalization, but they don't want to rip out all of the piping to put on a new coat of paint. Salesforce Commerce Cloud #Agentforce enabled within your commerce and marketing channels gives real-time personalization based on the needs of the customer right now, not their needs yesterday (shoutout to the king of commerce AI, Mike Cain). 🦸♂️ Brands are looking for greater agility to respond to market demands, but they want modularity in their tech to maintain control of future commerce needs as they arise. Noibu has been a fantastic partner that monitors brand experiences for #revenueleakage making the most out of their ecommerce investment. So in addition to making your holiday shopping list more practical this year, make your composable commerce shopping more practical too! Now, let's go! #ecommerce #salesforce #composable #framily

I find it fascinating that some folks in our industry get so hung up on the idea of composable vs. monolith, when the underlying problems in architectures don't really have anything to do with this at all. This has become like religion and politics, when all we should really care about is what is right for the customer. -> Whether we're on the all-MACH train or the all-in-one suite train, we know that giving organizations freedom to build digital experiences the way they want is a good thing. -> We also know that the need to meet the customer where they are is essential, so omnichannel is not really a choice anymore, it's an imperative. -> Enterprises don't make a choice of assembling together only MACH technologies like Commercetools, BigCommerce, Contentstack, Kontent, Algolia, Constructor, vs. hand-picking only the non-MACH platforms like Salesforce, HCL, Adobe, Optimizely. They select a combination of these based on their requirements. Whatever combination of technologies you assemble together, one thing is always true: you need to integrate your experiences with these technologies and you need to integrate these technologies with each other. When you're dealing with the reality of multiple backends and multiple touch points, what we should be thinking about is how to orchestrate experiences that are personalized and connected, not get bogged down in purity. You absolutely can build 'composable' experiences with a combination of MACH and non-MACH technologies. At Conscia, we're enabling this through zero-code API and Data orchestration for some of the largest brands in the world and partnering with the likes of Apply Digital, EPAM Systems, ACTUM Digital, Deloitte Digital and many others who understand the complexities of enterprise brands. Andrew Sharp Roberto Carrera Rafaela Ellensburg Dirk Jan van der Pol Marc Relford Natalija Pavić Adam Böhm Nick Botter Joel Varty Maria Robinson Morgan Johanson Amanda Tkaczyk Carrie Hane Nicole France MACH Alliance

Today I’m featuring a recipe from the Conscia cookbook that solves a particularly excruciating pain point for businesses that have added on multiple product lines through acquisition. In the enterprise space, growth by merger is a common and successful strategy. However, for the IT teams this kind of marriage can introduce duplicate systems -- multiples of tax, content management, or search platforms servicing the frontend, and also multiple WMS, OMS and ERP systems in the backend. More products to sell is great, but more ERPs to manage, not so much! Consolidating ERPs is no easy task and definitely not always a viable option. Brands would much rather work out processes to handle data flows in and out and around these proliferating systems. This, however, can be quite messy. But does it have to be? Not with #DXO. Conscia enables #interoperability in a big way with this scenario: A customer places an order through the storefront. The order contains products that are handled by multiple ERPs. The order gets split into each for processing and fulfillment. The customer should now get served back a single consolidated invoice that leaves them unaware of the complexity of product lines behind the scenes. This recipe shows you how. Take note of the following Conscia capabilities showcased in this recipe: - Stitch together data from one or more backends - Transform this data into a format required by the client These same capabilities can be applied to a multitude of scenarios, across industries, across verticals. See the link in the comments to check out the details for implementing this particular recipe, then take a look around. There's bound to be a use case that sparks your excitement or your curiosity. Sana Remekie Morgan Johanson Amanda Tkaczyk #DXO #Orchestration #Interoperability #ComposableCommerce #B2B #MACH

Every time I see a vendor say that they 'do' personalization, I think to myself: - Do you create/help accelerate the creation of personalized content? - Do you unify customer data from several sources and centrally create an API-accessible, 360 degree view of the customer? - Do you activate customer data from the CRM/CDP to understand the customer's historical behaviour or their needs? - Do you tag content in one or many of the content repositories with metadata that can be used for personalization? - Do you offer a rules engine where you define what the customer should see when and where? - Do you offer a recommendations engine that takes in historical and real-time customer interaction data to determine the next best offer? - Are you a promotion engine that provides relevant promotions to the customer based on rules? In order to 'do' personalization, several vendors are involved: CMS, Commerce Engine, CDP, CRM, LLMs, Search, Orchestration Engine. So, stop taking full credit for 'doing' personalization when you're just one of the many vendors involved. Personalization is a team sport - it's an orchestration of multiple systems and applications coming together. Even Conscia's orchestration engine is just one of the pieces in the puzzle! Andrew Sharp Roberto Carrera Rafaela Ellensburg Dirk Jan van der Pol Marc Relford Natalija Pavić Adam Böhm Nick Botter Joel Varty Maria Robinson Morgan Johanson Amanda Tkaczyk Abhilash (Abhi) Lenka Carrie Hane Nicole France

I have heard many opinions and analysis over the last few months about how 'Composable' is broken.  Mike Lowndes, recently published an article talking about the ‘composable regret’.  You wouldn’t have a Gartner analyst at that level say something like this unless they’ve talked to enough brands who are struggling with their composable journey. But, he's not saying that composable is broken. So what does he mean? Consider this scenario.  You’re an enterprise brand (say >$1B USD in Annual Revenue) on the journey to building a composable commerce stack: - You have purchased Commercetools, Contentstack and Algolia. - You still have a variety of backends: ERP, CRM, Order Management, PIM, etc. - Wait, there is more.  You also have built home grown microservices over the last few years that expose some core commerce capabilities that are very specialized for your brand.  - You need to build a website for various sub-brands, markets with entirely different sets of promotions, pricing rules, taxation laws, content variations, etc and perhaps even an entirely different checkout process. - You also have aspirations to offer a highly personalized experience to your customers So, you start building.  You decide that you’re going to build a website for Australia to begin with since it’s a smaller market and a great testing ground for the new stack.  You connect your new frontend with the various backends through point to point connections and the backends with each other with more point to point connections. You build these integrations with custom code.  It takes you almost a year, but you launch with some performance and scalability concerns, but overall, you feel good about it. Then, you want to tackle the next region and build a site for the UK and repeat what you did for Australia.  Now you realize that the integration and business requirements are quite different and you need to create another version of the website for the new region.  You can use some learnings, but because the backends are different and the rules are different, you would have to significantly refactor the code if you want to use parts of it. The riskiest, most tedious and the most time consuming part of a composable implementation is integration.  This involves both frontend to backend integration and BE-BE integration and this problem compounds in a composable stack. If you don’t abstract out your backend systems from your frontends and don’t have an agile, zero-code way to connect your backends, your composable stack will look very much like a monolith. I challenge anyone who says that it's not the same as a monolith. It's not the composable architecture is broken.  It’s the way you implement it.  We have solved this problem at Conscia with DXO.  We’re delivering on the promise of composability with ease and speed with an edge-hosted, zero-code orchestration layer that democratizes and future-proofs your composable architecture. Reach out to find out how :)

Just because you have purchased three different ‘composable technologies’, it doesn’t automatically mean that it will result in a #composable architecture. We’re meeting with several brands every week who had all the right intentions to build a composable architecture, but a few months later, find themselves in a huge mess! Here is how the mess got created: - They launched a brand new website on top of these new technologies that is completely coupled with the backend technologies i.e the frontend is fully aware of the backend and if you try to swap out one of the services with another, it requires a bunch of refactoring of frontend code. Or, 2) They created a BFF that is tied entirely to one frontend. Any new frontend will need an entirely new BFF. Not a whole lot different from (1) The result? - If they want to launch a brand new experience on another channel, they’ll have to wire the new frontend with point to point integrations to the various backends. This means that there is a risk for a fragmented experience for the customer. - The glue code written in the frontend layers (or the BFF) is not independently scalable. One of the core MACH principles is cloud-native + SaaS. This part of your composable stack is not only the most brittle, it forces you to scale it out and be responsible for its performance. MACH Alliance advocates for a Data Orchestration Layer that sits on top of your backend domain services. This offers a way to abstract out your backends from your various frontends, offloads the complex business and integration logic from the frontend to a dedicated service layer and allows you to deliver consistent and personalized omnichannel experiences. Conscia is this orchestration layer. So, if you’re interested in cleaning up this mess and fix your composable implementation, let’s talk about how Conscia’s zero-code Orchestration engine can help accelerate your path to true composability. Andrew Sharp Rafaela Ellensburg Dirk Jan van der Pol Marc Relford Natalija Pavić Adam Böhm Nick Botter Joel Varty Maria Robinson Kyle Montgomery Matthieu Hattab Charles Desjardins Mihaela Mazzenga  

I’ve been craving a good, thought-provoking debate, so here’s one for Black Friday: Who decides what’s best for your tech stack? Who’s the real authority on choosing the best DXP, CMS, Commerce or Orchestration solution for your business? Is it the big industry analysts like Gartner and Forrester? Or maybe you follow the niche ones like The Real Story Group, Chief MarTech, or something else. Don’t get me wrong—these analysts are brilliant minds with sharp insights and years of experience mapping the tech landscape. But here’s the thing: even the smartest analysts don’t always agree. And when you’re aiming to build something truly groundbreaking, something that doesn’t yet have a shiny spot in an analyst’s report—what then? Do you wait for them to write about it—or do you take the lead, do your own research, and catch the wave before it catches you? Innovation rarely happens by following the pack. It’s about recognizing what your business needs today and where it’s headed tomorrow, not just following a magic quadrant or wave. Truth is, if enterprise brands solely relied on industry analysts, Conscia wouldn’t be here today as a thriving startup pioneering an entirely new category i.e #dxo. Oh, and the thousands of startups out there wouldn't have a chance to sell their innovative products! Is it just me or do you also like to challenge the status quo? I’d love to hear your thoughts!

Should you centralize or decentralize your technology stack? Most enterprise brands today started their digital journey with one of two core platforms— 1) commerce platform if their primary business was to sell goods or services such as B2C retailers, B2B Manufacturers and D2C Brands, etc.  2) On the other hand, businesses that prioritize content-based storytelling held a DXP at the center of their stack.  These include brands such media and publishing, insurance, public sector entities, healthcare, pharma and education, etc.   For commerce focused brands, the all-in-one commerce suites provide a solid starting point for product catalog, order processing, inventory management, checkout and payments, but when it comes to content management, personalization, search and marketing automation, the capability they offer is quite basic.   Similarly, a content-focused brand may start off with an all-in-one DXP with content management, personalization, page builder, built in, but if they want to start offering commerce experiences to their customers, you’ll likely hit a wall when you try to add sophisticated commerce capabilities as you scale. So, if you want to modernize your digital experiences with better search, content management, personalization, etc, the good news is that you don’t have to rip and replace. In fact, you should see this as your opportunity to start moving towards a more composable architecture.  For instance, - Add a headless/composable CMS to enhance your content if your commerce platform isn’t cutting it. - Integrate a headless commerce engine into your DXP when you need advanced transactional capabilities. So, should you centralize i.e go with an all-in-one solution or decentralize, build a 100% composable/modular architecture?  This is not a genuine or a practical option.  You can’t expect enterprises to replatform overnight when they’ve invested millions of dollars into their existing architecture.  Yes, some things may not work, but others are definitely working.  There is no need to throw the baby out with the bathwater. Monoliths and MACH technologies can and do work very well together and tons of brands start their composable journey by adding capabilities to their existing stack.  Composable architecture doesn’t mean starting over. It means building smarter, layering in what you need while keeping the foundation that works for you. How do we do this with ease?  Reach out to find out how a zero-code data and API orchestration layer can unify your all-in-one suites with best-of-breed, composable technologies, allowing you to fast-track your digital transformation initiatives and cut down your TCO as you modernize your experiences. Andrew Sharp Rafaela Ellensburg Dirk Jan van der Pol Marc Relford Natalija Pavić Adam Böhm Nick Botter Joel Varty Kyle Montgomery Maria Robinson Morgan Johanson Bryan Nugent

Dear LinkedIn Network! We're hiring again! We're looking for a Sales Engineer to join our team in Canada. LinkedIn has been good to us in the past so instead of posting on job sites, I am hoping to find someone within my network. This is a remote position, but we're giving a strong preference to candidates based in Canada. 🇨🇦 What's in it for you? A very healthy sales pipeline with immense interest in our #DXO platform from both brands and SIs, which means you'll hit the ground running with demos and solutioning discussions lined up :) If you or someone you know are looking to get on this rocket ship, we'd love to hear from you! Please use the link in comments below to apply using this link: https://lnkd.in/gAwXvyDK! Conscia

Personalization is no longer optional—it’s the standard customers expect in both B2B and B2C environments. Whether it’s your website, mobile app, kiosk, email, or AI Agent, delivering consistent, tailored experiences across channels is key. But how do you achieve that in a many-to-many world—where data comes from multiple sources like CMSs, PIMs, DAMs, CRMs, and CDPs, and needs to be activated across countless customer touchpoints? This is where Conscia’s Digital Orchestration Engine (#DXO) shines. Here’s how our engine enables personalization at scale in even the most complex architectures: ⭐ Fetch Content from Any Headless CMS Conscia seamlessly integrates with any headless CMS to orchestrate content across channels. Whether you use Contentful, Contentstack, Kontent.ai, or another, our engine ensures your CMS delivers the right content to the right audience at the right time. ⭐ Activate Data from Any CRM or CDP, right from the source Your customer data is powerful—if you can activate it effectively. Conscia connects with any CRM or CDP, orchestrating data to personalize experiences at scale. By centralizing decision-making, our engine ensures customer insights drive real-time personalization across every destination. ⭐ Seamless Orchestration Across Sources and Destinations With Conscia, the complexities of many-to-many data flows disappear. Our engine delivers personalized content, offers, products, etc to every channel—web, mobile, email, or kiosk. ⭐ Real-Time Decisioning and Business Logic Define rules and dependencies in one central decision engine to ensure every interaction is tailored and relevant. Conscia handles the complexity of personalization logic, so you don’t have to. ⭐ Business User Control No IT bottlenecks. No heavy coding. With our self-service interface, marketing teams can configure personalization strategies on their own—cutting time to market dramatically.