Broadsign

📚 Holiday downtime = the perfect opportunity to get some reading done. Swipe through for our top 3 most-read articles of the year—then head to our blog for more great #OOH content 👇 https://lnkd.in/eUPyYdtv

Drumroll, please! 🥁 Our annual Favourite OOH and Billboards Ads of 2024 article has officially dropped—and we hope you have as much fun reading it as we did sorting through the standout #OOH activations from the last 12 months. Without further ado, head to our blog to see what ads and campaigns we loved this year. Did your favourite make the cut? Let us know in the comments👇 https://lnkd.in/giiEJaa3

🛒 Retail media networks are transforming the state of retail, providing an innovative solution that can drive revenue and help brands and advertisers connect with shoppers. If you're curious to learn more about the word on everyone's lips, then check out the "The Rise of Retail Media: Unlocking New Retail Revenue Streams" eBook, developed in partnership with reo and Power Retail. Head here to download it👇

👏 Shout out to our team of Broadsigners for once again participating in the 24h Tremblant relay race, which took place December 13-15th in Mont-Tremblant, Quebec 🫶 You made us proud! 🎿 This annual fundraising event invites teams to relay for 24 hours by skiing, snowboarding, alpine touring, walking, or running to raise money for causes supporting children’s well-being. For our 2024 edition, team Broadsign sponsored Henri, an 11-year-old boy who had an accident in 2021 that caused severe burns. Henri was treated at the Montreal Children’s Hospital, where he spent over three weeks and received multiple surgeries, including a skin graft. Following these treatments, his life changed, and he was forced to stop doing many of the activities he loved, like swimming, piano, and soccer. But after three years of medical follow-ups, Henri has gotten back to the activities he loves best. 🏅 Thanks to the efforts and the generous support of the community, team Broadsign raised a remarkable $31,365, benefiting children like Henri, and children’s causes. We ranked 31st out of 500 teams in fundraising and performed well on the ski hill, too, finishing 27th overall. Great job, team Broadsign! 🎉 But the best news of all: This year’s event broke records, raising $7.02 Min total for foundations benefiting children. All funds raised will support institutions such as the Fondation Charles-Bruneau ,CHU Sainte-Justine , The Montreal Children's Hospital Foundation , CHEO, and Fondation Tremblant. ❤️ From the bottom of our hearts, we'd like to thank the generous donors, partners, and customers who helped us reach our goals this year. We'd also like to thank the sponsors who supported our team and helped make this year’s race a huge success: signageOS, BrightSign LLC, DOmedia, Tactable, Native Touch, OneSchema, thorndyke. And, as always, none of it would have been possible without the passion and commitment of our Broadsign skiers—hats off to Bryan Mongeau, Ashley Lyons, John Dolan Jr, Cédric Roy (He/Him), Xavier MEDIONI, Connor Peltz, Frank Vallenga, and Andrew Doyle. Thanks for pulling an all-nighter for such a worthy cause! 🫶 Lastly, we'd like to thank Henri and all the other sponsored children. Their courage and strength is a huge inspiration to us all. We’ll see you next year! #24h_tremblant

Today was no average Friday at the Broadsign HQ—it was our annual Kids’ Day celebration! 🎉 Each year, just before we break for the holidays, we invite Broadsign parents and their little ones to our head office in Montreal for a day of festivities and fun. From holiday-themed arts and crafts to exciting games, a ball pit, and tasty treats as far as the eye can see, everyone loved getting into the holiday spirit. Even Santa himself dropped by to spread some holiday cheer and bring deliver gifts to the kids. 🎅✨ Swipe through to see some holiday magic!

💡Our Director of Data Partnerships, Ryan Pogy, was recently invited to take part in Happydemics’ Leaders of Change blog series. In the article, Ryan shares his thoughts on blending data-driven insights with creative innovation in the #OOH industry, as well as what it means to connect with audiences via #DOOH.👇 Check out the full interview here:

2024 was a big year for out-of-home, and it's already shaping up to be a standout year in 2025. From innovations in #pDOOH and retail media growth to deeper integration with digital channels like #CTV, things are looking brighter than ever for the industry. In our latest article, we connected with experts and leaders in #OOH to find out what they're most excited about for the year ahead. 👇 Get their insights.

🇶🇦 Global fast-food giant McDonald's wanted to promote its refreshing summer cooler beverages to beat the heat in Qatar. To do this, the brand worked with Splicky DSP, ELAN Group, Saatchi & Saatchi Qatar, and Broadsign to run programmatic digital #OOH (#pDOOH) ads across the country, leveraging weather triggers to deliver relevant and contextual content. The results? Over 156,000 targeted impressions. 🎯 Swipe through the slides to see more campaign details 👇

🇮🇩 Our partner, City Vision Indonesia, is redefining #OOH in the region, connecting with audiences through high-impact, data-driven advertising. In our latest spotlight, we highlight how the company is working with Broadsign to expand its digital reach and deliver engaging campaigns through OOH innovation.👇

🇲🇾 Our partner, Sanctuary Billboards Sdn Bhd, is a leader in Malaysia's #OOH advertising landscape, operating a growing network of large-format static and digital billboards across Kuala Lumpur. Read our spotlight to learn more👇