Boulevard Public Relations

This article in Forbes looks at how the further integration of content into PR strategies opens up new opportunities for ideas, insight, and impact. https://ow.ly/Lk4x50UcWpn

Happy Thanksgiving to all of our American clients, colleagues, and friends! #Thanksgiving2024

According to Muck Rack’s State of PR 2024 report, AI is now a higher priority for PR pros than media relations, with 44% of PR pros saying their companies need AI tools to succeed in the next five years—up 13% from in 2023. This blog post outlines some ways AI is enhancing PR and where it's headed. https://ow.ly/uuwa50UcVBr

Forbes Communications Council members share key elements of any crisis communications plan. From clear communication channels to pre-approved talking points, these elements can help your business minimize damage and foster resilience when facing the unexpected. https://ow.ly/o8rR50UcVy2

What better way to kick off the holiday season than by showcasing how our client CanadaHelps is supporting the charitable sector this holiday season. Thank you to CP24 Toronto's Breaking News, CBC, CTV News, CHCH TV and more for covering today's Mayoral tour initiated by CanadaHelps. The mayors of Mississauga, Oakville, and Burlington each led tours of a local food bank or community centre alongside CanadaHelps to discuss the escalating and urgent food insecurity crisis, and how a simple act of generosity can make a difference. Plus, mayors from several other GTA cities will be doing their own local tours over the next week. And as a reminder, #GivingTuesday is coming up on December 3rd. This day of generosity first began in New York City as a hashtag in 2012. It was then launched here in Canada by CanadaHelps in 2013. Today, GivingTuesday is a global movement and an annual tradition that unites people across the country. And here in Canada, it continues to be spearheaded by CanadaHelps My team and I have been working with CanadaHelps for the past 4 years and it’s a truly beautiful thing to see the waves of kindness spreading across communities nationwide on GivingTuesday, which is also known as the unofficial kickoff to the season of generosity. Stay tuned over the next few weeks for more updates from our fantastic team! Thank you to Caroline McGrath, Christy A Laverty, and Lindsay Silverberg for your incredible work on behalf of CanadaHelps.

On the Spin Sucks blog, Gini Dietrich walks us through how to take measurement of our PR efforts further. She says it's about moving beyond what's easy to measure and focusing on what truly counts. https://ow.ly/RcJg50UcVw5

Thinking about opening up a Bluesky account? This blog post in PR Daily shares some tips to get you started and offers some reasons to consider signing up. https://ow.ly/Ah5s50UcVte

On their blog, Hootsuite shares the top 15 social media trends you need to know heading into 2025 — and actionable tips to help you bring them to your accounts. https://ow.ly/P4pl50Ua1wI

Muck Rack’s State of PR 2024 report highlights some top strategies to enhance PR’s impact. In this blog post, they break down key findings alongside actionable steps toward increasing your team’s value. https://ow.ly/4NEY50Ua1qJ

Members of Forbes Agency Council share expert tips on how to highlight the best parts of one’s company culture for outside audiences, along with reasons why it’s such a smart idea to do so. https://ow.ly/m4BA50Ua0IF