2H Media

Cineplex is fined nearly $39M for deceptive drip pricing, a harmful tactic that misleads customers by hiding mandatory fees. This fine shows how important is to keep prices transparent for the sake of customers and brand reputation. In our most recent video, we discuss this controversy and whether more companies should face the same scrutiny. Watch it in full here: https://lnkd.in/e-qe_A9q #PricingStrategy #BusinessEthics #CustomerExperience

A feud between WP Engine and Automattic has sparked a big controversy, surrounded by legal threats, bold claims, and fiery exchanges. In our most recent video, we talked about this controversy and why learning about open-source platforms is so important before considering any investment in the various hosting options available. Watch it here: https://lnkd.in/e9DGXfXq #WordPress #WPEngine #Automattic

The U.S. is taking steps to ban Chinese technology from vehicles due to potential security risks. In our latest clip, we explore the implications of this ban, how it aligns with recent restrictions on foreign tech, and what businesses should consider as the tech industry evolves. https://lnkd.in/etPPwscH #TechRegulation #ForeignTech #TechIndustry

TD Bank has officially entered the e-commerce space by launching a platform targeted at Canadian small businesses! Teaming up with BigCommerce, TD's "Online Mart" platform provides tools for small businesses to create online stores, manage sales, and reach new customers. In our last video, we talk about this new platform and how big of a competitor could be to similar platforms like Shopify. Watch the video here: https://lnkd.in/ebpzYWmp #Ecommerce #TD #SmallBusiness #Shopify

If you are not sure of what has happened in the tech world in the last month, then this is for you. In our last stream, Matt and Aron talk about the TD e-commerce app, the US ban on Chinese car tech, the WP Engine controversy and the Cineplex fine for deceptive marketing. Watch it now: https://lnkd.in/eccUBPPc #Stream #TechNews #TechStream

Verizon is undergoing its first rebrand in nine years intending to transform from a transactional telecom provider into a more integrated part of consumers' lives. The company's marketing strategy is designed to make Verizon more visible and relatable with a refreshed logo and new partnerships, including bundles with Netflix and Disney. We discussed this rebrand and what you can expect from it in our latest video. Watch it here: https://lnkd.in/erQkgAzQ #Verizon #Rebrand #MarketingStrategy

The FTC has announced a new rule banning fake reviews and testimonials, targeting businesses that engage in deceptive practices, in hopes of protecting consumers from being misled and promoting fair competition. In our latest video, we talked about this rule and how it will benefit honest businesses with client trust. Watch it here: https://lnkd.in/eb-vTivF #FTC #FakeReviews #ConsumerTrust 

Lionsgate has parted ways with marketing consultant Eddie Egan after it was revealed that the trailer for Megalopolis included fake quotes generated by AI. The quotes, which falsely portrayed criticism from famous film critics, were intended to demonstrate that even Coppola's most revered works faced negative reviews. In our latest video, we talk about the backlash this move received. Watch it in full here: https://lnkd.in/enqrnAFj #AI #MarketingFail #FilmIndustry #FrancisFordCoppola #Lionsgate

As TikTok Shop grows, YouTube is stepping up by expanding its partnership with Shopify, offering creators access to thousands of new brands through its YouTube Shopping Affiliate Program. This move allows creators to tag products in their videos, giving brands a powerful way to connect with consumers while enabling creators to monetize their content. In our latest video, we discussed the YouTube Shopping Affiliate Program and how it can affect TikTok. Watch it here: https://lnkd.in/ek3hzf5i #YouTube #Shopify #Ecommerce #TikTokShop

Are you unsure of what has happened in the tech world in the last month? Then check our last stream, where Matt and Aron talk about the Verizon rebrand, the Megalopolis AI scandal, FTC cracking down on fake and shady reviews and the YouTube and Shopify integration to combat TikTok. Watch it now: https://lnkd.in/gDThWntM #Stream #TechNews #TechStream