Mariam Kaleem A-Buahin

Mariam Kaleem A-Buahin

Gaborone, Botswana
7K followers 500+ connections

About

Mariam is a seasoned Fireball Marketer, Brand consultant and Fin-tech professional with…

Articles by Mariam Kaleem

  • Take the risk or lose the chance.

    Take the risk or lose the chance.

    There’s a beauty about staying focused - it tells a lot about those you’ve had the privilege to be associated with…

    8 Comments
  • Is your Customer Journey choking your Sales Funnel?

    Is your Customer Journey choking your Sales Funnel?

    Customer Journey is the end-to-end set of activities and processes that a customer completes while acquiring a…

    4 Comments
  • FINANCIAL INCLUSION DEMANDS A MARKETING CONNECTION

    FINANCIAL INCLUSION DEMANDS A MARKETING CONNECTION

    There are more people with phones than with bank accounts. The Financial sector has now realized that they can use…

    6 Comments

Activity

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Experience

  • Letshego Graphic

    Letshego

    Gaborone, Botswana

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    Botswana

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    Ghana

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    Ghana

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    Dubai, United Arab Emirates

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    Airport City

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    Nairobi, Kenya

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    Nairobi, Kenya

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Education

  • GIBS Business School (Gordon Institute of Business Science) Graphic
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  • - Present

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  • - Present

    Principles of Economics
    Business Management
    Financial & Management
    Accounting I
    Organizational Behaviour
    Quantitative Methods

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    Activities and Societies: Product Development, Corporate Branding

    Extracurricular Activities
    *Independence Hall Floor President, Managed all issues related to the floor upkeep : i.e.sanitation,entertainment,security..etc 2004

    * Member of the Mass Drama group, 2004.

    * Represented my hall at the inter-hall debate, 2004.

    * Campaign Manager for the election of my faculty President, 2004.

    *Organised breakfast parties to engage the hostel students (GAZA). 2006-2008.

    *Organising committee member for College of Art faculty week…

    Extracurricular Activities
    *Independence Hall Floor President, Managed all issues related to the floor upkeep : i.e.sanitation,entertainment,security..etc 2004

    * Member of the Mass Drama group, 2004.

    * Represented my hall at the inter-hall debate, 2004.

    * Campaign Manager for the election of my faculty President, 2004.

    *Organised breakfast parties to engage the hostel students (GAZA). 2006-2008.

    *Organising committee member for College of Art faculty week celebration 2005.

    *Organising committee member for the Republic Hall celebration,2007.

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    Extracurricular Activities
    *Organised School Fun Fair, 2003

    *Member of the Photography, Swimming and Debate Club, 1999 - 2002.

    *Member of the Volley ball team, 2001- 2003.

    *Voluntary service - Beach cleaning, reading lessons with the less privileged, 2000.

Volunteer Experience

  • Standard Chartered Bank Graphic

    Community Volunteer

    Standard Chartered Bank

    - 4 years 5 months

    Education

    Financial Literacy in deprived communities

  • Standard Chartered Bank Graphic

    Millennial Leadership co-chair

    Standard Chartered Bank

    - 4 years

    Education

    Strategy development and GTM plan for the Millennial Leadership cohort of the Bank

  • Standard Chartered Bank Graphic

    Innovation Hub

    Standard Chartered Bank

    - 2 years 1 month

    Education

  • Standard Chartered Bank Graphic

    Head Office Relocation Committee

    Standard Chartered Bank

    - 9 months

    Arts and Culture

    Committee setup to manage the communication, mindset change, interior and Launch of the Ultra-modern SCB Ghana Head Office at Ako Adjei

  • Standard Chartered Bank Graphic

    Project Lead - Internal Radio station and Video Studio

    Standard Chartered Bank

    - 2 years 4 months

    Education

    Development of an internal radio and video studio to drive internal engagement and product knowledge

Publications

  • Boosting Business Revenue with Marketing Automation

    Business and Financial Times

    The call for today’s marketers to embrace digital power is profound in many ways. There has never been a more important time to have that discussion than now. Marketers today face constant pressure to get more done. At the heart of all modern-day marketing efforts must sit an intentional automation system.

    See publication
  • Lifestyle Banking

    Myjoyonline

    Lifestyle banking sounds like a cleverly coined marketing phrase, depicted by a billboard splashed with models draped in haute couture, with pouting lips poking out of their intricately painted faces.

    On the contrary, it involves leveraging data and customer journeys to deepen relationships with the customer. This concept uses technology and consumer data to identify new opportunities to solve timely pain points or create delightful experiences.

    See publication

Projects

  • Development and roll-out of SCB Digital Bank

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  • Launch of SCB ultra- modern Head Office

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  • Launch of SCB Credit Card

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  • Vodafone Ghana Music Awards

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    Vodafone Ghana Music Awards Festival

    Other creators
  • Vodafone Icons Reality Show

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    Music Reality Show to unearth talent and bring our brand promise to life

    Other creators
  • Vodafone Healthline

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    Vodafone HealthLine is a revolutionary health talk show that addresses the health concerns of Ghanaian's through a combination of education & entertainment

    Other creators
  • Vodafone Healthfest

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    Community based Health initiative to improve the lives of Ghanaian's in the rural areas

    Other creators
  • Vodafone 020 Live Music Concert

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    An exhilarating music concert that bridges the gap between the international and local artistes to engage and entertain our loyal customers

    Other creators
  • Miss Ghana and the National Dance Championship

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Honors & Awards

  • Femtech Personality of the Year

    Ghana Ladies in Tech

  • Digital Bank of the Year

    Ghana Information Technology and Telecom Awards

  • Digital Banking App of the Year

    Ghana Information Technology and Telecom Awards

    The GITTA awards is the only awards in Ghana which recognizes the excellence in the ICT industry. It is the most respected awards that celebrates excellence in innovation, product development and service delivery.

  • Digital Banking Team of the Year

    Ghana Information Technology and Telecom Awards

  • Employee of the Year 2018

    Standard Chartered

  • Vodafone Way Global Hero

    HR

    Awarded for the exemplary work done on bringing the Product Vodafone X to life....Internal and External Launch. Lets pretend group work didn't make this happen #letsnotpretend

  • Vodafone HERO award

    HR

    A reputable award received for showing exemplary dedication to work, and living by the Vodafone ways of Speed,Trust and Simplicity

Languages

  • Basic French

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