Rodrigo Zenji Hida

PagBrasil Launches 1-Click Pix #Pix isn’t just a payment method; it’s an infrastructure driving new innovations. Pix, Brazil’s fastest-growing payment method, and Open Finance are transformative open platforms that empower the payment industry to innovate and develop solutions from the ground up. These innovations enhance the #consumer experience and boost #sales. Leading in innovation, PagBrasil introduces another groundbreaking solution for #ecommerce: 1-Click Pix. This innovative approach streamlines Pix payments: customers are automatically redirected to their banking app without leaving the shopping environment. With just one click, they confirm their payment quickly and hassle-free. For consumers, convenience is key. Consider the “traditional” Pix experience: you’re eager to complete your purchase (no one enjoys paying, but everyone loves buying). However, you must leave the online store, find and open your banking app, locate the Pix payment option, manually paste the code, and then confirm the payment. Just reading that is enough to make you want to give up halfway through, isn’t it? For merchants, offering 1-Click Pix provides a competitive advantage, as customers are more likely to choose stores that offer a superior payment experience. This not only drives sales but also enhances brand perception. When people have a positive purchasing experience, they’re more likely to return, fostering customer loyalty. Additionally, the simpler the payment process, the greater the chances of encouraging impulse purchases—making your marketing campaigns even more effective! The 1-Click Pix solution is now available through our Payment Link, making it perfect for #omnichannel sales and recovering abandoned carts. 1-Click Pix is a technology made possible by the Central Bank's advancements in the Open Finance ecosystem. Built on the highest security standards, it ensures robust consumer data protection. By adhering to all regulations and standards, we provide a secure and reliable shopping experience. #PagBrasil is launching another product designed to simplify the shopping journey and accelerate the growth of Brazilian e-commerce. Even more exciting innovations are coming in 2025! Now, I’d love to hear from you—what do you think about this new feature? Do you see it benefiting your business? #1ClickPix #Payments #Pix

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25 years ago, we dreamed of building the largest e-commerce business in LATAM, so @Mercado Libre was born. A couple of years later, in 2003, we embarked on a journey to create a payments platform that would facilitate trade in our marketplace, so @Mercado Pago was born. We did recognize the challenges faced by most users across Latin America in accessing financial products and electronic payments. Today, we celebrate serving over 56 million monthly active users, providing a comprehensive suite of financial products ranging from lending and credit cards to banking and insurance. Moving forward, we are excited to continue building on this foundation and solidify our position in Latin America's digital banking segment. #fintech #digitalbanking #LatinAmerica #financialinclusion Bloomberg explores our journey and the fintech landscape in the region in this piece by @Daniel Cancel, @Cristiane Lucchesi, and @Leda Alvim: https://lnkd.in/dpQ5WZPi

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📣 Banco Central do Brasil备受期待的PIX Automático功能预计将在2025年6月16日正式上线。然而，您无需等待那么久就能了解它的全部潜力。在未来9个月内，我们将会揭示这一创新功能的详细信息。Ebanx从一开始便按照BCB的规范进行准备。很快，我们的客户和合作伙伴可以与我们联系，了解更多相关信息，我们也将提供Sandbox环境，让您体验PIX Automático。PIX早已成为巴西最受欢迎的支付方式，而PIX Automático的推出将使用户体验更上一层楼，千万不要错过这次重要升级！ PIX Automático, the highly anticipated feature from Banco Central do Brasil, is expected to go live on June 16, 2025. However, merchants won’t need to wait that long to understand its full potential. In less than 9 months, we'll be unveiling details on how this transformative feature will work. At Ebanx, we’ve been preparing from day one to align with the BCB’s standards. Starting soon, our clients and partners can connect with us to learn more, and we’re excited to offer a Sandbox experience that allows you to explore PIX Automático firsthand. PIX has already established itself as Brazil’s most popular payment method. With PIX Automático, this user experience will reach new heights, and we are committed to bringing our clients to the forefront of this revolution in payments. Don’t miss out on this major leap forward. #Ebanx #PIX #New #Features #Crossboarder #Payments

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The Amazon Web Services (AWS) SaaS Forum in São Paulo was an incredible opportunity for Pismo to showcase our SaaS platform expertise and global expansion strategy. Our team presented three insightful panels on key aspects of growth, resilience, and scalability. 1️⃣ Our co-founder and CEO, Ricardo Josua, discussed the challenges of international expansion, from cultural to regulatory hurdles. He highlighted how Pismo's multi-region platform approach provides a competitive edge in global operations and how a tech-driven business model is the backbone of our success. 2️⃣ Felipe Santos, Engineering Advisor, shared Pismo’s strategy for ensuring resilience in a global SaaS platform, emphasizing the importance of automating disaster recovery across multiple regions while maintaining seamless service. 3️⃣ Marco Aurélio Piai, Senior Group Product Manager, presented on scalable platform products, showcasing how our microservices architecture powers global innovation and product growth for financial institutions and fintechs around the world. Swipe through the carousel to learn more about each session! #AWS #SaaSSummit #CloudInnovation #GlobalExpansion #TechLeadership #Pismo

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Today, 08/16/2024, we received the news that Devprime has been selected as one of the semifinalists for the SWC REGIONAL BRAZIL 2024. The Startup World Cup is a global conference and competition that brings together top startups, venture capitalists, entrepreneurs, and world-class tech CEOs. We are partnering with some of the world’s largest conferences and tech events to host over 100 regional startup competitions across six continents. Devprime offers an innovative technology that helps save around 70% in backend software development costs, addressing a global digitalization problem in companies. Devprime was one of the startups selected in the FRONTIER TECHNOLOGIES category and will now participate alongside other startups, investors, and executives, presenting its solution and exchanging experiences with all the participants. #startup #software #devprime #global #vc #startupworldcup #swc #swcglobal #swcbrazil #startupinvestment #startupfunding

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Don’t forget to stop by Booth 20 at SHIFT 2024! Discover how Moblico can help boost customer engagement and drive more business with our innovative mobile solutions. Let’s chat about how we can support your growth—see you there! #SHIFT2024 #Moblico #MobileSolutions

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I love hearing success stories like this from our customers using Sales Navigator! Asad Ahmed and the Hyatt Hotels Corporation team achieved an incredible 3x ROI in just one year. How? By harnessing the power of Sales Navigator to centralize their digital selling efforts and scale relationship-building, all while maintaining the personalized approach so crucial in hospitality. Turbocharge your sales strategy with Sales Navigator. Build valuable relationships at scale and keep your approach personal and impactful. Learn more here: https://lnkd.in/SalesNavigator

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It is exciting to see DialMyApp expanding the DMASDK offering to include scam & fraud preventing in partnership with Itaú Unibanco and several of major Brazilian telcos. With imposter scam on the rise, this is highly relevant. In the US alone, FTC tallied over $10B in consumer fraud losses reported in 2023, $2.7B were imposter scams. You can learn more about it at the link below: https://lnkd.in/epfMRTgG #fraudprevention #scams #digitaltransformation

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Demos all over... but make sure to carve out 5-10 min to see Thaisa for a quick demo of Alight's payroll solution - it will be worth your time!

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Paula Bellizia, EBANX's President of Global Payments, and Wei Duan, VP for APAC, talked with South China Morning Post about what the industry can expect from the B2B global market as cross-border digital payments evolve and expand business opportunities, especially in rising markets. “There is a huge opportunity arising from increasing business ties between China and other emerging markets, and the same revolution that has happened to the digital consumer market is already happening to B2B payments in a scalable way,” said Paula. You can read the full article here: #payments #b2b #ecommerce #business

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Just adding also cost savings in the operational budget is an important element for #publicsector

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Interesting trend is observed. My assumption is that we will see a differentiation between deep tech startups- where bootstrapping is not possible- and more “business technology” startups where a lot can be achieved with existing tools and technologies platforms. The last 15 years delivered an ample suite of tech tools, that are able to accommodate future mode business applications. The service of software building will be probably less in demand- with the exception of deep tech.

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"IR is a fascinating profession, in which you will have the opportunity to have a strategic and holistic view about the company – and serve as its spokesperson for a very demanding clientele composed of internal and external stakeholders. The IR team can also influence the strategy of the company, by providing management and the board with candid, granular and timely feedback about how the company and the industry are evolving according to investors." - Guilherme Lago, CFO at Nubank Article by Garnet Roach for IR Magazine #investorrelations #relacoescominvestidores #relacjeinwestorskie #capitalmarkets #bestpractice #IRO #CFO #CEO https://lnkd.in/dXHCkXXJ

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Don’t listen to me — hear it from Rebeca, an SDR who is part of the Factorial team in Brazil: "What I like most about Rasayel is that it can connect us with the customer in easy and productive way. In #Brazil, SaaS prospects use #WhatsApp with more frequency than calls, so it’s more practical to talk to our champions.” 📥 DM me for a link to the Factorial case study, where you can see how ~100 of their team members make use of Rasayel + WhatsApp today.

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At Mediar Solutions, a front-runner in Brazil's AI landscape for over a decade, the latest IDC forecast is more than just numbers—it's a validation of our journey and a glimpse into the promising future that lies ahead. The projection of Latin American AI investments soaring to US$459 million this year, with Brazil accounting for a substantial portion, mirrors the growth trajectory we've envisioned and worked towards since our inception. With over a decade of experience, our company is rich in pioneering innovation and data accumulation, arming us with unparalleled insights. These insights fuel our mission to deliver AI solutions that transcend current market demands, aiming instead to foresee and shape future trends. The impending market introduction of AI-embedded devices signifies a paradigm shift towards more intelligent, value-centric products. This shift is a space where we've consistently aimed to lead, driven by our commitment to leverage AI in creating sophisticated solutions that span various sectors. As we navigate this new era of technological evolution, our resolve is stronger than ever to champion AI-driven innovation, ensuring sustainable progress and securing a competitive edge in the dynamic digital landscape. Join us on this transformative journey. Partnering with Mediar goes beyond adopting advanced AI technology—it's about shaping the future. Our deep expertise and proven success uniquely equip us to not just meet market needs, but to lead its evolution. Connect with us, and lets transform visionary ideas into real-world successes together. #AIInnovation #TechTrends #FutureOfAI #DigitalTransformation #BusinessGrowth #InovaçãoAI #TecnologiaBrasil #TechBrasil

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Deep diving into the future of finance at Febraban Tech 2024, São Paulo. Today's learnings: neo banks and digital core banking platforms. Intrigued by the potential of neo banks to offer more personalized financial experiences. Also learned about the advantages of digital core banking platforms for scalability. Excited about the future of financial technology! What are your thoughts on neo banks and digital core banking?

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Brazil's instant payment system Pix is a worldwide phenomenon, and we all know it. Now, it is set to surpass credit cards as the most widely used payment method in Brazilian digital commerce by 2025. According to exclusive data from EBANX by PCMI, Pix will account for 44% of all value transacted in online purchases in the next year. The growth of Pix on digital, which already accounts for 14% of all instant transactions worldwide, has been driven mainly by retail and travel, the two largest digital verticals in Brazil. As Sebastian Fantini, Product Director at EBANX, explains, Pix has been serving as a gateway to digital commerce: EBANX internal data shows that 95% of people who made their first purchase at one of its partner's online stores paid with Pix. "It's positively impacting not only the financial and digital inclusion of Brazilians but also the businesses of merchants who offer this payment method to their customers," emphasizes Fantini. #payments #pix #brazil #digitalcommerce #brazil

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📢 Huge announcement! FastSpring has partnered with EBANX, a tech company specializing in payment solutions for emerging markets, to enhance digital payment experiences in Latin America with Pix. Pix, the instant payment system launched by the Central Bank of Brazil in 2020, is swiftly becoming a dominant payment method in the region. Projected to account for 40% of digital commerce value by 2026, Pix offers a seamless, real-time payment solution crucial for digital commerce in Brazil. This strategic collaboration will integrate EBANX's Pix payment capabilities into FastSpring’s platform, allowing SaaS, software, video game, and digital product companies to offer this popular payment method to their Brazilian customers effortlessly. It also supports Brazilian companies aiming to scale globally while maintaining a familiar payment method for local customers. “𝘛𝘩𝘦 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘍𝘢𝘴𝘵𝘚𝘱𝘳𝘪𝘯𝘨 𝘢𝘯𝘥 𝘌𝘉𝘈𝘕𝘟 𝘮𝘦𝘢𝘯𝘴 𝘢 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘴𝘵𝘦𝘱 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘪𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘵𝘢𝘪𝘭𝘰𝘳𝘦𝘥 𝘱𝘢𝘺𝘮𝘦𝘯𝘵 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘪𝘯 𝘉𝘳𝘢𝘻𝘪𝘭.” - Greg Cornwell, Vice-President of Channels and Business Development at EBANX “𝘈𝘥𝘥𝘪𝘯𝘨 𝘗𝘪𝘹 𝘰𝘱𝘦𝘯𝘴 𝘶𝘱 𝘵𝘩𝘦 𝘉𝘳𝘢𝘻𝘪𝘭𝘪𝘢𝘯 𝘮𝘢𝘳𝘬𝘦𝘵 𝘵𝘰 𝘯𝘦𝘸 𝘣𝘶𝘺𝘦𝘳𝘴 𝘸𝘩𝘰 𝘥𝘰 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺 𝘦𝘯𝘢𝘣𝘭𝘦𝘥 𝘤𝘢𝘳𝘥𝘴. 𝘐𝘵’𝘴 𝘢 𝘮𝘶𝘴𝘵-𝘩𝘢𝘷𝘦 𝘱𝘢𝘺𝘮𝘦𝘯𝘵 𝘮𝘦𝘵𝘩𝘰𝘥 𝘪𝘯 𝘉𝘳𝘢𝘻𝘪𝘭.” - Dan Garcia, Sr. Director of Payments, Risk, and Compliance at FastSpring Read the full story here: https://lnkd.in/e_remhfE #payments #PaymentSolutions #fintech #Brazil

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#Outsourcing's the wrong approach. IF you don't understand it, of course. From Brazil's cutting edge capabilities, to Mexico's stronger focus on data science, companies have a lot of potential talent pools to choose from in the #LatAm region So if you ever wish to invest in a decent talent strategy and need help choosing, just let me know - or read more about it in the following article. https://loom.ly/PC1S1KU

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