Murillo Cerqueira

Today is an extremely special day for the Senna brand and Ayrton's Legacy: Senna Brands and FG Empreendimentos are announcing the construction of SENNA TOWER, an architectural masterpiece over 500 meters tall, marking a new milestone in the global Real Estate cobranded developments. With the concept created by artist and anthropologist Lalalli Senna, this residential development is a masterpiece combining art, engineering, and architecture into a unique experience. The project is inspired by Ayrton Senna’s journey of overcoming obstacles, symbolizing the "Hero's Journey," pushing beyond limits and striving for the ideal. Its objective is to use Ayrton’s story to deliver a positive message, inspiring everyone to become the best version of themselves. The horizontal axis represents material aspects, while the vertical axis symbolizes celestial and ideal qualities. "The hero is made of flesh and bone, so he begins in the material world, but he seeks qualities that belong to the realm of ideals, such as strength, dexterity, honor, and truth. He embarks on a journey toward the celestial domain, trying to reflect these non-material aspects. He will never be perfect, but he will get closer and closer to this ideal. That is his saga," explains the artist, referring to the ascending curve. "Eventually, the hero sheds his mortal shell and becomes pure light to complete his journey," symbolized at the top of Senna Tower. "Many heroes die at the end of their stories, but in the case of the hero, death is not a disappearance, but rather a final transition where he becomes pure light, continuing to inspire eternally." If you wish to learn more about this incredible project: www.sennatower.com

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Odgers Berndtson Brasil

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Como tomar melhores decisões? Esse é o tema do excelente livro Thinking in Bets, da Annie Duke Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts https://lnkd.in/d3A5Kziv Investment Book Suggestions / Where Theory Meets Practice: How to become a better investor? #12 - Net/Net: This is a mandatory read about decision-making. Written by a poker champion who became a business consultant, the book teaches you how to get comfortable with uncertainty and make better decisions as a result. The two things that determine how our lives turn out are the quality of our decisions and luck. - The world is not binary: instead of thinking of confidence as all-or-nothing (“I’m confident” or “I’m not confident”), our expression of our confidence should capture all the shades of grey. This can be conceptualized as a zero-to-ten scale, with zero meaning that we are certain a belief is not true, and ten meaning that we are certain our belief is true. A zero-to-ten scale translates directly to percentages. It feels better to make small adjustments in degrees of certainty than to have to downgrade grossly from “right” to “wrong.” When confronted with new evidence, it creates a very different narrative to say, for example, “I was 58% but now I’m 46%.” - Mental time travel. The author argues that by recruiting past and future versions of yourself, you can become your own best buddy. Imagine, for example, that you have a flat tire on a cold, rainy day. How does it feel? It likely feels like the worst moment of your life. You are likely bemoaning how unlucky you are, wondering why these things always happen to you. You are miserable and you can’t imagine feeling any other way. That’s how it feels in the moment. But if the flat tire had happened a year ago, do you think it would have an effect on your happiness today, or your overall happiness over the past year? Not likely. We would be better off thinking about our happiness as a long-term stock holding. - By the same token, looking ahead to the retirement-age version of ourselves gives us a chance to proleptically experience the regret that we didn’t plan adequately for retirement, before we’ve actually made any inadequate plans. “Backcasting” is working backward from a positive future. Imagining the future recruits the same brain pathways as remembering the past and is a better way to plan for future. Business journalist and author Suzy Welch developed a popular tool known as 10-10-10 that has the effect of bringing the future-us into more of our in-the-moment decisions. “Every 10-10-10 process starts with a question.What are the consequences of each of my options in ten minutes? In ten months? In ten years?” -Backcasting and pre-mortem thinking complement each other. Backcasting imagines a positive future; pre-mortem thinking imagines a negative future. Backcasting is the cheerleader; pre-mortem thinking is the obstacle in the hearing.

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In Brazil, there are several regulations that companies need to do in order to be in Compliance with the Government.   Recently, all Brazilian companies needed to register at "Electronic Domiciles on Government Platforms" one or more e-mail´s contacts to receive communications or correspondence from the government online and companies that did not do this could be penalized by the Government Authorities.   At Vistra Brazil we support all clients and ensure that all their Electronic Domiciles were updated and better, we guarantee that all our clients can receives communication from the Brazilian government, if there are.   Soon, it may be mandatory to register also a Local Brazilian Accountant on the Government Platforms as the technical responsible for your company.   It is very important to be well updated and keep your company safe and in compliance with all the new requirements.   Are you prepared?   Vistra Brazil is prepared to help you. Keep your business healthy. Keep your business growing. At Vistra, we help clients play their part in accelerating global progress. And together, we push for better.   Talk to us. #vistra #ourpurposeisprogress #progresswithoutfriction #pushforbetter

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This analysis compellingly illustrates the shift in US corporate leadership and governance toward left-leaning, progressive initiatives, driven primarily by a focus on ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion). Understanding that ESG and DEI are key drivers of this trend helps explain why the corporate landscape in Latin America has not yet adopted similar progressive practices—and raises questions about whether it ever will.

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The evidence is here…

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🍫Cacaushow工場訪問 🍫Visiting Cacaushow Plant Cacaushow工場（エスピリトサント州）訪問し、成長止まない同社の勢いを目の当たりにした。全工場生産量合計の20％を担う同Linhares工場ではカカオマス、チョコレートバー、ビスケットを生産しており、Panetone生産も準備中。Tree-to-bar戦略で高品質のカカオ確保と乱高下するカカオ価格のリスクヘッジのため、カカオ農園購入を検討（Para州、Bahia州、Esupirito Santo州）している。現在自社農園カカオ調達は3％程度だが、今後10年間約R$1blnでおよそ7.000ヘクタールの農園購入を目指している。海外展開においても今後要注力。 I visited the Cacaushow plant in Espírito Santo state and witnessed the company's unstoppable growth momentum. The Linhares plant which is responsible for 20% of total production of the brand, produces cocoa mass, chocolate bars and biscuits, and is also preparing to produce Panetone. In order to secure high-quality cocoa through a tree-to-bar strategy and hedge the risk of volatile cocoa prices, the company is considering purchasing cocoa farms (Para, Bahia, and Esupirito Santo). Currently, the company's own farms procure about 3% of its own cocoa farms, but over the next 10 years, it aims to purchase about 7.000 hectares of farms for about R$1bln. Worth attention to observe overseas expansion in the future.

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Publishers vão se aliar a OpenAI Aqui só um primeiro exeplo como : OpenAI has struck a deal with Reddit OpenAI will use content from the social media platform for its artificial intelligence chatbot, sending shares in the company up as much as 15 per cent in after-hours trading. Thursday’s announcement is the latest in a number of deals between the Microsoft-backed start-up and media brands as the competition for high-quality and reliable data to underpin powerful new AI models intensifies. At the same time, OpenAI is fighting copyright lawsuits from publishers who are reluctant to allow their content to be used by the ChatGPT-maker. The agreement gives OpenAI access to content on Reddit’s website and will allow the social media platform to embed more AI tools. Financial terms were not disclosed, but a jump in Reddit’s stock would mean a windfall for Sam Altman, the co-founder and chief executive of OpenAI, who has invested tens of millions of dollars into the social media group. Altman, who has said he has no equity stake in OpenAI, held close to 10 per cent of Reddit’s stock ahead of its public listing in March via various entities, according to public filings. The 39-year-old, a serial entrepreneur and investor, did not lead the negotiations with Reddit, according to OpenAI. The deal will also be a boon to Reddit’s monetisation efforts, which have until now mainly focused on building up its advertising-based business model. On its roadshow ahead of its listing, Reddit told investors that it also hoped to see a windfall from selling its data to third parties so that they could train their AI. It has already struck deals with Google and Cision. OpenAI has struck a series of deals with publishers this year, including the Financial Times, US-based Associated Press, Germany’s Axel Springer, France’s Le Monde and Spain’s Prisa Media. Those deals give the San Francisco-based start-up access to material which can in turn be used to develop and run generative AI technology that can create text, images and code from human prompts. “We are thrilled to partner with Reddit to enhance ChatGPT with uniquely timely and relevant information, and to explore the possibilities to enrich the Reddit experience with AI-powered features,” said Brad Lightcap, OpenAI’s chief operating officer. Including Reddit in ChatGPT “upholds our belief in a connected internet, helps people find more or what they’re looking for, and helps new audiences find community on Reddit”, said Steve Huffman, Reddit’s co-founder and chief executive. While some media brands have partnered with OpenAI, others have resisted. The New York Times and other publishers have instead sued OpenAI and Microsoft for harvesting their articles. In December, the NYT filed a lawsuit seeking billions of dollars in damages from the two companies for “profit[ing] from the massive copyright infringement, commercial exploitation and misappropriation of The Times’s intellectual property”.

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There is no better marketing tool than a satisfied employee.

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Macro Trends & the Opportunities by BTG Pactual Andalusian Credit Partners Focus on Private Credit Markets ABIMAQ - Associação Brasileira da Indústria de Máquinas e Equipamentos Fiesp - Federação das Indústrias do Estado de São Paulo Poli Júnior Aquiraz Investimentos | BTG Pactual Banco Central do Brasil #ESG #privatecredit #creditresearch #funding #investimentbanking #industry #banking #privatefunds #greenenergy #commodities #industry #privateequity #IB #IA #TMT #riskymanegement #trading

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Nice article about critical points in loading of freight wagons

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Inorganic expansion has been the strategic path for companies to expand their business in a scenario of Brazilian high interest rates and fiscal risk.

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Mercado, logo cedo! Atividade: Educativo de Corrida com @spfrunning @spfrunningbrasil @simoneponteferraz Playlist: Scorpions Five Finger Death Punch Novos Colonos Motörhead Lynyrd Skynyrd Pearl Jan In Flames Jerry Cantrell Metallica Walkman Hits Alice in Chains Incubus Queen Robert Johnson Stone Temple Pilots Bad Religion Iron Maiden Sepultura

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