Layza A.

Google Ads updates betting policy for Brazil: new rules from September 30: Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.

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🚀 Exciting update for Apple Search Ads marketers! 🚨 🏆 A first in the market, MobileAction and SearchAds.com coverage extends to 9 new countries in the LATAM region, including Brazil! 🇧🇷 🇧🇴 🇨🇷 🇩🇴 🇸🇻 🇬🇹 🇭🇳 🇵🇦 🇵🇾 📈 Search Ads Intelligence upgrades: Assess search ads performance, uncover key keywords, track competitors, and identify high-visibility apps across all Apple Search Ads placements for LATAM countries. 🔎 CPP Intelligence enhancements: Gain strategic insights from top custom product pages, discover key app features to refine your market strategy, and see how top apps use seasonal trends for better audience engagement in LATAM. 📊 ASO Intelligence updates; ASO + Apple Search Ads synergy is crucial for every app marketer. To keep you ahead, we've updated our ASO Intelligence coverage in sync with the news. Access search and popularity scores directly from Apple for the most accurate keyword data, including volume, volume history, and maximum reach. Monitor the Share of Voice (SOV) on your and your competitors' paid keywords in these markets. ⭐ We’re proud to be the first to offer Apple Search Ads campaign management for the LATAM region, empowering you with cutting-edge tools to stay ahead: 🔄 Automations: Manage your Apple Search Ads campaigns with over 20+ templates. Easily automate strategic actions, optimize spend, and adapt to market changes. 💡 Smart Bidding: Optimize your ad spend on high-performing campaigns, ensuring the best ROI whether you’re targeting CPA, ROAS, or both. 🔑 Keyword Advisor: Instantly discover high-intent, competitor keywords for the LATAM market. Expand your reach and scale your campaigns. 💰 Budget Allocation: Utilize data-driven algorithms to allocate your budget smartly across high-potential campaigns, maximizing your returns without overspending. 📅 Campaign Forecasting: Identify the optimal daily budget and predicted outcomes for your campaigns with precision. Avoid wasteful spending and increase conversions. Embrace the power of MobileAction and SearchAds.com to achieve app growth in the LATAM market. 🚀 📲 Schedule a demo now: https://lnkd.in/dUCiv2n4 #MobileAction #AppleSearchAds #AppMarketing #LATAM #ProductUpdate

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🔄 The Power of Retargeting! 🚀 Ever browsed online for a product and then seen ads for it everywhere? That's the power of retargeting. Ready to reconnect with your audience and boost conversions? Let's retarget! #Retargeting #ConversionBoost

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🚀 New asset type for Google Ads! 🚨 We're excited to hear that Google has rolled out message assets! This new feature allows you to seamlessly integrate a messaging button with your ads, directing users straight to WhatsApp for instant conversations with your business. 💬 Currently available in Brazil and India, message assets can be used with both search and pmax max campaigns, serving on Android and iOS. When users see your ad on Google, they'll not only get your headline, description, and URL but also the option to start a WhatsApp chat with just one click. This could increase the speed at which potential customers can get in touch with your business! We're excited to test this with our clients and can't wait to see the insights roll in. While it's not available to all accounts just yet, we're eager to see this feature expand globally. 🌍 Get ready to boost engagement and connect with customers faster than ever before! 📈 #googleads #ppc #searchads #whatsappintegration #paidmedia #businessgrowth #googlebeta

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Looking to drive more conversions from your landing pages (LP)? Pedro Cortés has crafted 100s of pages for top brands and he's sharing his secrets to a successful LP. 🧠 In this 1 hour episode, you'll find 10 tips to increase your LP conversion rates:  1. Showing the “Aha Moments” in the Hero Section  2. Switching from “Call to Action” to “Call to Value”  3. The Art of Showcasing True Value  4. Contrast: The Psychology Behind Decision-Making  5. The Art of Show vs Tell  6. Increase Conversion by Selling Indirectly  7. Showcasing the Crucial 20% That Truly Resonates  8. Minimizing Risk to Maximize Conversion  9. How to Find Those “Aha Moments” 10. The Three Pillars for an Effective Landing Page Check out this latest episode of "Learning from the Pros" ⤵️ https://lnkd.in/g_cU2ZzV

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How to leverage google ads experiments for smarter A/B testing in search campaigns. A/B testing is essential for optimizing your search campaigns, and google ads experiments can make it easier to test hypotheses and measure results effectively. ⬇️ Here's my quick guide how you can set up and run impactful experiments: 1. Start with a Clear Hypothesis Identify the variable you want to test and the metric to measure success. → Example 1: Will switching from manual CPC to tCPA bidding increase conversions without raising costs? Variable: bidding strategy Metric: conversions → Example 2: Will directing traffic from the homepage to the pricing page increase contact form submissions? Variable: final URL Metric: conversions 2. Differentiate Experiment Types For testing campaign, audience, ad group, or keyword settings, create custom experiments. For ad copy elements like headlines, descriptions, or final URLs, use optimize text ads experiments. 3. Setting up Custom Experiment Let’s take example 1 above: Testing bidding strategies. → Go to Campaigns > Experiments and create a custom experiment. → Name your experiment (e.g., tCPA experiment) and select the original campaign with variable A. → Save to duplicate the campaign, then edit the experiment campaign to adjust variable B (e.g., change bidding strategy from manual CPC to tCPA). → Move to schedule the experiment: Metrics: select up to 2 metrics (e.g., conversions with a goal to increase and cost-per-conversion with a goal to remain stable). Budget split: divide your original campaign’s daily budget between A (original) and B (experiment). Adjust the total daily budget beforehand, if needed. Duration: set test period based on your traffic volume. 4. Setting Up Optimize Text Ads Experiment For example 2: Testing final URL in responsive search ads. → Go to Experiments > optimize text ads and filter your original ads and variable A (e.g., homepage URL). → Replace variable A with variable B (e.g., pricing page URL). → No duplicate campaigns are created; results are tracked under experiments > ad formats tab. → Budget and date range settings are similar to custom experiments. 5. Best Practices for Experiments Keep tests focused on a single variable to avoid mixed results. Avoid changes to campaigns during the experiment to maintain accuracy. Pause or apply results anytime based on performance insights. Adjust budgets and split carefully (50/50) to ensure meaningful results. By leveraging experiments tool, you’ll gain deeper insights into what works best for your campaigns, and optimizing faster. ------ Need help managing google ads? Book an intro on my calendar: https://lnkd.in/dRHeubpZ

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Conversion Rate Optimization (CRO): A/B Testing: Experiment with different headlines, CTAs, and layouts to see what resonates best with your audience. Clear CTAs: Use compelling, action-oriented language for buttons. Make them stand out visually. Simplify Forms: Reduce the number of fields in forms. The fewer the barriers, the higher the conversion. Enhance Load Speed: Optimize your website's loading time; slow pages can drive visitors away. Use High-Quality Images: Visuals can significantly impact first impressions and engagement. Leverage Social Proof: Display testimonials, reviews, and case studies to build trust and credibility. Mobile Optimization: Ensure your site is fully responsive and easy to navigate on mobile devices. Clear Value Proposition: Communicate your unique benefits upfront to capture interest immediately. Exit-Intent Popups: Offer discounts or incentives to users about to leave your site. Analytics Tracking: Use tools like Google Analytics to identify bottlenecks in the user journey and optimize accordingly. #CRO #ConversionRateOptimization #ABTesting #DigitalMarketing #OptimizeConversion #UserExperience #MarketingStrategy #GrowthHacking #LeadGeneration #WebsiteOptimization

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𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬: 𝟕 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐒𝐭𝐞𝐩𝐬 𝐟𝐨𝐫 𝐁𝐞𝐭𝐭𝐞𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 I’ve fine-tuned strategies that consistently improve Google Ads campaign performance. Here are seven actionable steps you can apply to maximize conversions and minimize cost-per-click (CPC): ________________________________________ 1. Set Up Customized Columns for Analysis Before diving into your data, customize the columns in Google Ads to track essential metrics: • Clicks: Total ad clicks. • Impressions: The number of times your ad appeared. • CTR (Click-Through Rate): The ratio of clicks to impressions. • CPC (Cost Per Click): Average cost per click. • Conversions: Track actions that lead to goals (e.g., purchases, sign-ups). Make sure conversion tracking is enabled. This helps you focus on the metrics that matter most for your business. ________________________________________ 2. Review and Adjust Bid Strategies Google allows various bidding strategies, including maximizing conversions or targeting cost-per-action (CPA). Monitor your search impression share (the percentage of impressions your ad is eligible for but didn’t get) and lost impressions due to rank or budget to tweak your bids accordingly. ________________________________________ 3. Keyword Optimization Look at the click-through rate (CTR) and impressions of each keyword in your campaigns. Ensure each keyword has at least 1,000 impressions before making decisions. If a keyword isn’t performing well, either refine it or remove it from your ad group. ________________________________________ 4. Negative Keywords for Better Targeting Regularly audit your search terms report to identify keywords that aren’t relevant to your business. Add them as negative keywords to prevent your ads from appearing for unrelated searches. ________________________________________ 5. Creative Testing Test different ad creatives in the same ad group to evaluate performance. Compare click-through rates and CPCs to identify which headlines and images perform best. Ad testing is crucial for improving engagement and driving conversions. ________________________________________ 6. Location and Device Adjustments If you’re a brick-and-mortar business or serve specific areas, refine your campaigns by location. Similarly, adjust bids based on device performance (e.g., mobile, desktop) to optimize your budget across the right audience. ________________________________________ 7. Optimize Ad Scheduling Evaluate which times of day or days of the week generate the best performance and schedule your ads accordingly. While not always necessary for every business, this can help ensure your ads run when they’re most effective. ________________________________________ By implementing these steps, you’ll not only enhance your campaign performance but also gain better control over your ad spend. #digitalmarketing #googleads

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📢 Google Demand Gen: Key Changes in Audience Targeting 📢 Google's Demand Gen campaigns are shifting to a "signals" approach, moving beyond fixed targeting categories. Here’s what this means for advertisers: 🔹 Signal-Based Audience Reach: Targeting now relies on broader, behavior-based signals rather than predefined audience parameters. 🔹 Optimized Ad Delivery: Signals allow Google to improve ad reach but reduce advertisers’ direct control over specific audiences. 🔹 Unclear Rollout Status: Google hasn't clarified whether this update is a complete rollout or an experimental test, leaving advertisers uncertain. Discover more about this update and its impact on your business in the full article!👇 https://lnkd.in/gEJWb8bS #LiketheADV #GoogleAds#Advertising

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Here's a step-by-step guide to setting up YouTube video advertising with Google Ads: Step 1: Create a Google Ads Account: If you haven't already, go to [ads.google.com (https://ads.google.com/ and create an account. Fill in the necessary details, including billing information. Step 2: Link Your YouTube Channel to Google Ads: In Google Ads, go to *Tools & Settings* > *Linked accounts. Select *YouTube* and follow the instructions to link your YouTube account. This allows Google Ads to access your YouTube videos for advertising. Step 3: Select Your Campaign Goal and Campaign Type: In Google Ads, click *New Campaign. Choose your goal, such as Sales, *Leads*, *Website Traffic*, or *Brand Awareness and Reach*. For video ads, consider *Brand Awareness* or *Website Traffic*. Select *Video* as the campaign type to create ads specifically for YouTube. Step 4: Set Up Campaign Parameters: Campaign Name: Choose a unique name to identify your campaign. Budget and Bidding: Set a daily or total campaign budget. Choose a bidding strategy based on your campaign goals, such as Maximum CPV (Cost per View) or Target CPA (Cost per Acquisition). Location and Language: Select the geographic location and language targeting for your campaign. Step 5: Define Your Target Audience: Targeting options allow you to reach specific audiences based on demographics, interests, and behaviors. Use options like *Audience Interests (e.g., people interested in real estate), *Life Events* (e.g., people planning to buy a home), or *Custom Intent Audiences* (keywords related to your business). Step 6: *Choose Ad Format: Skippable In-Stream Ads: These ads play before, during, or after a video and can be skipped after 5 seconds. In-Feed Video Ads*: Appear in YouTube search results and alongside related videos. Choose the ad format based on your budget, goals, and desired audience interaction. Step 7: *Upload and Set Up Your Video Ad: Select the video you want to advertise from your linked YouTube channel. Add a *Headline* and *Description* to your ad, which will be displayed alongside your video. Call-to-Action (CTA): Use an engaging CTA to encourage viewers to take the desired action, like visiting your website or signing up. Step 8: *Set Your Bidding Strategy and Budget: Enter your maximum CPV bid or set your CPA target if your goal is conversions. Define your daily or total campaign budget. Start with a moderate budget and adjust as you analyze results. Step 9: *Launch Your Campaign: Review all settings, targeting options, and budget allocations. Click **Launch Campaign** to start running your video ads on YouTube. Step 10: Monitor and Optimize Campaign Performance: Use *Google Ads’ reporting tools** to track key metrics like views, impressions, click-through rate (CTR), and conversions. #GoogleAdsense #leads #dubairealestate #realestate #googleadswords

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Despite Google Ads' vast potential, misaligned campaigns, poorly defined target audiences, and unclear objectives often lead to suboptimal results and wasted ad spend. 🚧 Common Limitations: ➡️ Neglecting to optimize landing pages for mobile leads to poor user experiences and lower conversion rates. ➡️ Failing to develop detailed buyer personas leads to ineffective targeting and messaging. ➡️ Choosing the wrong types of Google Ads campaigns can fail to capture the right audience at the critical stages of their buyer's journey. 💡 Solutions: ➡️ Implement responsive ad designs and landing pages that automatically adjust to fit the screen size and orientation of any device. ➡️ Utilize tools like HubSpot's Buyer Persona Templates to craft detailed profiles of your target customers. ➡️ Use search campaigns for high-intent keywords, display campaigns for retargeting, and video campaigns to engage users in the consideration phase. To truly leverage Google Ads, it's essential to align every aspect of your campaign with strategic business goals and deep customer insights. We created a detailed roadmap for utilizing Google Ads effectively to reach your target audience and generate qualified leads. Want a copy? 👍 Like this post 🖊️ Comment ‘Me’ 🫡 Follow AB Labs & we'll send you a DM with a link to the whole thing.

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